Upfluence

RATING:

4.1

(38)

About Upfluence

Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments. Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location. The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered by each ...
Influencer search & profiles

Upfluence Reviews

Overall Rating

4.1

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Upfluence

1 - 5 of 38 Reviews

User Profile

Calvin

Verified reviewer

Marketing and Advertising, 10,000+ employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2019

Upfluence: 10/10 - would sign up again.

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

PROS

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

CONS

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Reason for choosing Upfluence

I picked Upfluence because the company had a good reputation according to my research. More importantly Upfluence's software provided me with the suite of tools that were missing from my previous software solution.

Reasons for switching to Upfluence

While the software solution we used was definitely functional, I knew we needed more power to if we were going to stay alive in this hyper-competitive industry.

Frederick

Real Estate, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

This influencer marketing and affiliate software combo is the real deal

Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

PROS

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

CONS

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Reason for choosing Upfluence

Did more than others. More suited to our needs.

Vendor Response

Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Replied July 2023

petra

Health, Wellness and Fitness, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed February 2024

works well until it does not!!!. then your left in the dark

I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

PROS

It has a nice dashboard and easy to use

CONS

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

Vendor Response

Hello Petra. We apologize for the negative experience you had with our company. We appreciate your feedback and have been trying to get in touch to discuss further. Please reach out to support@upfluence.com. Thank you.

Replied February 2024

Veronica

Furniture, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

An All-in-One Gem for Influencer Campaigns!

The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

PROS

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

CONS

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Reason for choosing Upfluence

We found it to be the most complete platform, with excellent reviews and the customer service was always very positive.

Reasons for switching to Upfluence

We made the switch to Upfluence due to its outstanding cost-benefit ratio. This platform allows us to seamlessly integrate the functionalities of affiliates, ambassadors, and content creators, all in one place.

Vendor Response

Hello Veronica. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Replied August 2023

Anonymous

501-1,000 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed June 2023

Upfluence Review by Advertiser

PROS

I think Upfluence has a great influencer discovery tool and influencer communications tool. It was all smooth to search, find, hunt and communicate with influencer through upfluence and has helped a lot to us.

CONS

Our aim was to have the best campaign set up with influencers; from tracking links to payment options but unfortunately tool couldn't support us perfectly on those

Reason for choosing Upfluence

We believe it had the best match with our requirements

Vendor Response

We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!

Replied July 2023