Marketing report
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 10About Funnel Dashboards & Reports
Funnel Dashboards & Reports is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce companies. The software automatically collects data from all advertising platforms and allows marketers to send and visualize this data.
Funnel provides integrations multiple different advertising platforms, and users can also request custom integrations as needed. Users can send data directly to Google Sheets, Data Studio, Google Analytics, BigQuery, Amazon Redshift, business intelligence systems or data warehouses via Funnel's API.
Funnel allows advertisers to track, analyze and run reports on various performance metrics. The Report Center module offers custom reports for various business activities. Features like m...
13 Reviews of Funnel Dashboards & Reports
Average User Ratings
Overall
4.62 / 5 stars
Ease-of-use
4.5
Value for money
4.5
Customer support
5.0
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
March 2018
Amaury from Shore GmbH
Verified Reviewer
Company Size: 201-500 employees
Industry: Computer Software
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
March 2018
Easy to use. Huge time saver for uploading cost data into Google Analytics.
Cost data upload into Google Analytics is now much easier
Pros
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Response from Funnel
Replied April 2018
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
June 2020
Mark from powwow GmbH
Company Size: 201-500 employees
Industry: Telecommunications
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2020
Funnel is one main success factor for our BI stack
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Reasons for Choosing Funnel Dashboards & Reports
Awesome team and nice support, fair pricing, custom data requests, easy UI
Response from Funnel
Replied June 2020
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
January 2021
Miguel Ángel from CAETSU TWO
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
4.0
Functionality
5.0
January 2021
Great tool, great team!
Great experience and saving hundreds of hours/month. Great team!
Pros
Great integration tool. Number of data sources and ease of use
Cons
Dashboarding features are limited and could be improved
Reasons for Switching to Funnel Dashboards & Reports
To have a better approach of connecting and integrating items
February 2020
Anonymous
Verified Reviewer
Company Size: 51-200 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
February 2020
Solid Application To Get Your Data In The Right Places
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
February 2021
James from Naked Wines
Company Size: 201-500 employees
Industry: Food & Beverages
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2021
Fantastic Product, meets our needs perfectly
Pros
Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added.
Cons
There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.
