Funnel Dashboards & Reports Software

Pros

The very first thing that catches your eye is definitely the biggest number of possible integrations that I have ever seen. I had a chance to work with lots of the similar products and there always were some incidents with transportation the information from all the services which apparently took some time to be solved. The pricing system is very adapted and may be suited for any customers starting from the smallest and ending with the biggest company, so this is very thoughtful moment from their side.

Cons

I think that for the highest level of clients(big enterprises etc) must be created some special channel of communication with the technical team and this moment also have to exist in the proposal of the most expensive offer of this company.

Pros

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Cons

Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation

Pros

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Cons

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Pros

Easy to use.
Flexible, it supports many exports and Marketing channels.
The Data is reliable.
Customer support is super helpful and fast responsive.

Cons

The only thing that I think needs to improve is the data explorer. Add either more design or be able to create special reports.

cost data all in one place

Pros

The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.

Cons

I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore.
Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords

Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics.

The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel.

The best of it all, there's no need for importing cost data into Google Analytics anymore.

Pros

1. Quick overview of overall & channel specific performance through dashboards
2. Evaluate my performance based on common data throughout all my online marketing channels
- Cost per order
- Conversion rate
- Transaction order value
3. Automatic import of cost data for additional channels outside of Google Adwords

Cons

Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently