About CallRail

CallRail is a cloud-based marketing attribution and lead management platform that includes call tracking, lead center, conversation intelligence, and form tracking software.

Small businesses need to make every dollar count. Call Tracking lets them know which ads, keywords, and campaigns make their phones ring. It unlocks access to call data, helping them spend smarter and get more from their marketing mix. Call Tracking also lets users record, score, and forward calls or build call flows to improve routing and response.

Missed calls and messages often become lost opportunities. Lead Center helps small businesses manage and control all their leads. Not only is Lead Center a virtual phone, it collects calls, texts, form submissions, and (soon) chats int...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

130 Reviews of CallRail

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(91)

91

4 stars

(27)

27

3 stars

(6)

6

2 stars

(2)

2

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 130 results

March 2018

Chris from GNGF

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

March 2020

Emma from Gruen Agency

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

March 2020

High Quality and Reliable Call Tracking Software

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Reasons for Switching to CallRail

Integrated directly with Google Analytics and Google Data Studio

February 2021

Carleen from Strattex Solutions

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

February 2021

Gives me an office line on my cell phone

We use it as our office lines since we're all still working remotely for the most part.

Pros

I love that I don't have to share my personal cell with clients and partners if I don't want to. I can see that it's a work call coming in after hours or on the weekend and can choose not to answer if I'm off the clock.

Cons

I don't know if this is a CallRail problem or an America problem, but there are way too many spam/robo calls. I'd like to see them tackle this so I get less nonsense calls.

January 2021

Teresa from Money Mailer San Diego

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

2.0

January 2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Reasons for Choosing CallRail

Corporate was offering additional benefits that wee tied into the using CallRail.

Reasons for Switching to CallRail

Corporate was encouraging franchisees to use this product.

November 2020

ilysse from YouShallThrive

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

Perfect for Call Tracking

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Pros

Using CallRail allows our clients to be able to see where all of their website traffic is coming from that is resulting in phone calls and form submissions.

Cons

CallRail can be rather expensive, but there are options to downgrade the account if you don't need every feature.