We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving.

We have been with CTM forever it seems like! I have used many different call tracking applications, but, they are hands down the best! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all! The value you get with this CTM far exceeds any other software.

Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you.

We are an agency that manages digital marketing campaigns for clients on multiple platforms like Google, FB, and Microsoft. CallTrackingMetrics helps us track and measure ROI, audit the quality of calls, and optimize our campaigns to improve performance and present results to our clients. Many clients do love CallTrackingMetrics because they can listen to calls and evaluate the performance of their sale customer service team.

I really like the user interface where you can easily filter your clients, listen to calls, download reports, select your call and most importantly audit the quality of the calls generated. Also, I love the easiness of the setup, how to buy numbers, associate to sources, and whatnot. And ultimately, I find its integrations with various marketing platforms very helpful.

Some opportunity that I have seen is recording management. Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a computer and access a profile but when we share the link that is available to download from CTM, often times the link is broken and we are not able to share that recording.

Good quality of call and easy to use are my best takeaways

easy to use and love the quick view of the convo

Can't link to Hub Spot directly. Need to make it able to allow for use inside HubSpot to make calling and client account to be all on one screen.

If it would work, it would be useful in measuring offline conversions.

Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups.

We are able to easily purchase and set up multiple numbers quickly for different lead sources in a matter of minutes. I appreciate that installing the code onto a site is very quick and efficient - it's a matter of just adding a javascript to the header of the site! When you're working with hundreds of clients, and even more numbers - every second saved is worth it! Plus, their customer service is great and any issues are usually solved very quickly.

You can globally set a source, and then apply it to various numbers. However, if you edit that source, it doesn't roll out to the numbers it's assigned to. You have to go through and set that source again. When you're dealing with hundreds of clients, it can be a real drag to have to make those adjustments. I'd love it if they'd let you make global source changes, and then upon save, roll it out to every assigned number with that source.

We use CallTrackingMetrics to track conversions and monitor call quality for over 100 clients. There have been minor technical difficulties that customer support is quick to resolve. We have been able to help several companies improve their lead volume and customer interaction abilities because of CallTrackingMetrics.

CallTrackingMetrics helps our team track leads and monitor the quality of incoming calls. The customer support we receive from their team is top notch.

We do run into integration issue with Google Ads and Google Analytics often. It would be nice if there was a notification system for when integrations break.

I like everything about CTM because it is easy to use

i like CTM team vew fitures and that is easy to use

I'm delighted with all the features CTM offer

It allows everyone in the company to have a toll free number for our clients

No Cons this has worked well above expectations

The ability to listen to phone calls and measure the quality of incoming leads.

The user interface can feel cluttered at times.

Call Tracking Metrics is easy to use, it's affordable compared to other options, and it fills a key role of scoring calls and feeding that call data back to Google ads for optimization and conversion tracking.

I honestly don't have any complaints. Solid product and their customer service has been very responsive when I've had questions.

I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of the extra marketing tools at my disposal, but the contact center piece feels like a step backwards. The Support experience has been the worst part. It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support.

The suite of marketing features that come baked into the product far exceed the competition (others may offer similar products, but they're almost always a peripheral add-on that needs to be purchased in addition to the standard license).

The contact center software has not fully matured yet; it feels like an afterthought. Its integration with the biggest CRM in the world, Salesforce, is clunky and riddled with issues that are difficult to troubleshoot and reduce my agents' work efficiency.

With CallTrackingMetrics we are able to measure the number of incoming calls on a country and marketing channel level. This is extremely helpful in taking strategic decisions how to allocate our marketing budgets. We now now which channels are driving incoming leads via calls.

We've screened ten different calltracking tool. What made us choose CallTrackingMetrics is the intuitive interface combined with the many countries that are covered. We've been using CTM for more than 4 years now and are still very satisfied with the service and support they offer.

I wish it would be easier to purchase new numbers without having to contact the support team. This was possible up until 2019. Then the legislation changed in many countries, so a detailed check of our ID documents by the support team is now needed every time we want to buy a new number.

Overall I love CTM. It's helped us keep better track of how customers are finding out about us, it helps us keep record of our phone calls for legal purposes, and it helps us develop our customer service by listening to past calls and evaluating where we could have done better.

The primary tracking log is really easy to use and sort. It's also super easy to get new tracking numbers and apply them to different aspects of your business. The best part about CallTrackingMetrics is their support. Anything you could possibly ever want to do, but don't know how to do it can be answered through calling CTM. They'll walk you through the process whether it's you first day, or you've been a customer for many months.

The reports aren't really all that useful. It lacks a lot of sorting features I could use. Don't remember what they are because I gave up on the reporting section a long time ago. It's also pretty difficult to setup anything with the software on your own. There's so many options in the back end, that you can't tell how to do anything. So it almost always necessitates a call to CTM to set anything up. They're pretty great, though, so calling them isn't a chore or a bother. Unless they're having meeting, cause for some reason they take ALL of their employees into a meeting at once. There have been times where I've needed immediate help and no one is there to take the call because they're "in a meeting learning about new features." Leave at least one person to answer calls please. Train your employees in waves.

The Call Logs are easy to navigate and have all the info I need to make marketing decisions. Setting up a new number is very fast and easy.

I would like the reports to integrate with Google Data Studio or other large reporting tools. We use one that can see call volume by tracking source but the reports aren't as detailed as what we can see in CTM. This type of integration would allow us to customize reports and improve the design.

Head and shoulders above CallRail. Is a fundamental component of everything we do. 5-Star

Integration with Salesforce and Google products.

Separate setup for numbers and sources...would be nice if it were one process

I've been using CTM since 2014 and have learned a lot over that time. We are using CTM for almost all of our customers and most have more than one tracking number. If I ever have questions the support chat is able to help me figure out the issue or QA something in a sub-account. We've been very happy with our experience with CTM.

CTM continues to upgrade the platform to accommodate GA4 and other platforms we need to integrate with. It doesn't take long to set up sub-accounts and buy numbers, which is a plus.

I don't have any cons really. There are some features I don't use, but I'm sure they are used by other companies but that is just me nitpicking.

I am able to show business owners call activity and likely conversios that helps me prove Return on Investment to current advertisers so that they will renew their campaign. Plus I can show this to prospective advertisers to show potential return on investment and to be able to close the sales as a result.

I can track the call activity from print, digital, social media ads. I can listen to the calls and identify the appointments or likely sales.

Not sure, but would like to have an app on my iPhone available so I can reference it on in the field when I don't have my laptop..

The platform is extremely user friendly, we were able to get call center agents trained remotely and they could even download an app to their smart phones for additional access. As a call center manager the reporting features were very insightful when tracking agent performance metrics.

Everything is wonderful :) no complaints!

It has be a cost effective necessity for our advertising budget

This software gives us the ability to track our marketing and follow up with calls that we might have missed after hours. We like that we can regionally track where the calls are coming from so that we can optimize our budget.

It was a little tricky to set up cut once customer support walked us trough the problems we havent needed to tough things since

We swap out phone numbers on our websites to through numbers we've set up on CTM to track the source of our calls. Our sites swap out the displayed phone numbers based on the service (Google Ads, Bing, Yahoo, Facebook, SEO...) that drives our site visitors. Once they place the call, we are then able to track the source as well as listen to that call to use as a training opportunity. We also have testing available on our Mobile sites for some select stores which all goes directly through CTM so we are able to communicate with our guests in an easy and requested fashion. Really like using CTM!

CTM is a great resource to track lead sources as well as review calls and to reach your customers via text if that is an option for you.

It can seem a bit daunting at first but it isn't difficult to learn.

Overall the platform works well for us. I actually listen to (3) different ones. It would be nice if they were combined into (1).

I like that I can listen to the phone calls and tag them for future reports for the owner. Such as CPL- Cost per lead. Also, it is helpful when training a new Patient Care Coordinator. It is crucial that when we get the call the person answering the phone sets up the appointment.

I would like to be able to put the person's name on the call that they answered. And put other notes in and not just a simple tag.

Good, detailed product and good support.

The call reporting detail. I use the reports for my monthly client reporting.

A bit tough to setup. It can be cumbersome to setup sometimes.

We first started using their platform because just needed to track the number of incoming calls for our marketing campaigns. It was good value for that function and works great....and then does about a million other things. I'm not about to pretend I have a handle on all the thing you can do with this platform. I wish I had found them before adopting our current SMS texting platform. It's contact management and voice integration works so much better and for less money than half a dozen enterprise platforms I tried. The contact management side of the platform is more robust than any standalone texting or phone platform I tried. The tagging and triggers built in to the platform, along with email integration make this a potential replacement for CRM in some applications. Talk to their sales team and take the free trial. You get to try all the features. There are so many reasons to use this product.

I can only give it 3 stars for ease of use and ease of deployment because it does soooo much. No fault to the platform, its robust and powerful with lots of features and lots of options. With all the features to toggle on or off and adjust there are lots of options. Don't worry though... you get personalized support from an assigned support rep. A real person you can reach out to for help.

I work with several call management platforms. CTM has by far the best support team of any of them.

The reporting and reports is not as clean and robust as others. Additional focus on speech analytics and analysis would be helpful.