Ahrefs
About Ahrefs
Awards and Recognition
Ahrefs Pricing
Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.
Starting price:
$99.00 per month
Free trial:
Not Available
Free version:
Available
Most Helpful Reviews for Ahrefs
1 - 5 of 546 Reviews
Maddy
Writing and Editing, 2 - 10 employees
Used unspecified
OVERALL RATING:
4
Reviewed August 2023
Ahrefs Changing the Industry Standard
Maddy
Verified reviewer
Writing and Editing, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed January 2023
Ahrefs is the best but recent pricing updates make it hard to continue justifying
Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.
PROSI love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.
CONSRecent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.
Reason for choosing Ahrefs
At the time, the pricing and overall value were optimal. That's no longer the case as I write this review.
Vendor Response
We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!
Replied January 2023
Md. Tanvir Bin
Education Management, 501-1,000 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed November 2023
It has an outstanding capacity to crawl the entire internet and target sites.
It provides better recommendations for keywords. It has basic control over keywords.
PROSIt is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.
CONSCostly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.
Reason for choosing Ahrefs
It has strong impromptu keyword research.
Reasons for switching to Ahrefs
Pricing option is so costly than other platform.
Vendor Response
Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact support@ahrefs.com. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!
Replied November 2023
Byron
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed March 2021
Stay Away, They Will Rip you Off
They keep blocking our accounts for over usage even though we paid 12 months upfront for 3 accounts. This has never happened over the last 5 years and only started happening this year as soon as we resubscribed for another 12 months even though our level of usage hasn't changed. They got greedy and they will hold you hostage and force you to purchase more licences otherwise they will refuse to unlock your account. It's been extremely disruptive to our business. We are looking for alternatives as Ahrefs keep have become extremely unreliable and unethical.
PROSInsightful data and they used to be easy to deal with.
CONSThey keep blocking our access and it's causing major disruptions to our business.
Vendor Response
Hi Byron! Please note that in your case, your account was blocked automatically by the system for the 4th time as it is shared amongst more than 1 user. Out of goodwill though, in view that you have purchased 3 user seats, we have manually unblocked it for you. Our Terms of Use specify that only 1 user is allowed for 1 account, please read more about them here: https://ahrefs.com/terms
Replied July 2022
Max
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2023
10 tools in 1. Great value & Highly versatile
It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.
PROSAhrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.
CONSLocal SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.
Reason for choosing Ahrefs
BrightEdge was too expensive. It was also a new user interface for too many people at my company. Not enough familiarity.
Reasons for switching to Ahrefs
Simple: not as much depth to their products. Features were lacking. I also felt like their KW volume measurements were not as accurate.
Vendor Response
Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!
Replied August 2023