Alexa

RATING:

4.4

(83)

About Alexa

Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience. Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search results and site evaluat...

Alexa Pricing

7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

Alexa Marketing Stack competitor keyword matrix
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Alexa Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Alexa

1 - 5 of 77 Reviews

Tara

Hospital & Health Care, 11 - 50 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed September 2021

Alexa for business makes sense

User Profile

Emeka

Verified reviewer

Higher Education

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2018

This is an effective tool to understand and improve traffic.

PROS

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

CONS

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Michelle

Education Management, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Alexa Review

Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

PROS

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

CONS

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Reason for choosing Alexa

N/A

Majed

Media Production, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed January 2022

Alexa Ranking

It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

PROS

so popular and data availablity for long time

CONS

Lake of detailed analytics, no integration with third-party tool

Anonymous

1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Not my first choice for Market Intelligence

PROS

Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.

CONS

Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence

Reason for choosing Alexa

I was installing in my home office and already had other Alexa products linked to my IOT systems