--- title: "Best Customer Engagement Software - 2026 Reviews & Pricing" description: "Find the best Customer Engagement Platforms Software for your organization. Compare top Customer Engagement Platforms Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/crm/customer-engagement-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Customer Engagement Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Customer Engagement Software of 2026 Updated October 23, 2026 Written by [Supriya Deka](https://www.softwareadvice.com/resources/author/sdeka/) Market Research Specialist Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 621 results ### Compare Products Showing 1 - 25 of 621 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [LeadSquared](/crm/leadsquared-profile/) - Overall rating: 4.3/5 - Reviews: 167 - Best for: Ease of use - Free trial: Not available - Free demo: Not available #### Overview LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. The company specializes in solving [Read more](/crm/leadsquared-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Multi-Channel Marketing: 5/5 - SMS Marketing: 5/5 - Sales Analytics: 5/5 ##### Worst rated features - Activity Dashboard: 1/5 - Social Media Integration: 1/5 - Reminders: 1/5 [See all features](/crm/leadsquared-profile/#key-features) --- ### [Zoho CRM](/crm/zoho-crm-profile/) - Overall rating: 4.3/5 - Reviews: 7,007 - Starting price: $14.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer [Read more](/crm/zoho-crm-profile/) ##### What users love - User-friendly and adaptable design - Affordable plans and good value - Comprehensive feature-rich platform ##### To take in mind - Slow and inconsistent support response - Cluttered and overwhelming interface - Limited and complex email tools #### Features ##### Best rated features - Remote Access/Control: 5/5 - Client/Property Matching: 5/5 - Widgets: 5/5 - Customer Activity Tracking: 5/5 ##### Worst rated features - Chatbot: 2/5 - Sales Forecasting: 3/5 - Social Marketing: 3/5 [See all features](/crm/zoho-crm-profile/#key-features) #### Pricing ##### Standard - Price: $14.00/month ##### Professional - Price: $23.00/month ##### Enterprise - Price: $40.00/month [See full pricing details](/crm/zoho-crm-profile/#pricing-and-plans) --- ### [Zendesk Suite](/product/26892-Zendesk/) - Overall rating: 4.4/5 - Reviews: 4,094 - Starting price: $55.00/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Zendesk is a customer engagement solution that can help companies from the SMB level to enterprise. Zendesk includes features such as service ticket support, self-service support, [Read more](/product/26892-Zendesk/) ##### What users love - Centralized multichannel support platform - Robust and flexible ticketing - Intuitive and user-friendly interface ##### To take in mind - Escalating costs and limited value - Clunky and limited email handling - Missing and complex feature set #### Features ##### Best rated features - Tagging: 5/5 - Batch Communications: 5/5 - Account Management: 5/5 - Configuration Management: 5/5 ##### Worst rated features - Widgets: 2.7/5 - Interactive Content: 3/5 - Account Alerts: 3/5 [See all features](/product/26892-Zendesk/#key-features) #### Pricing ##### Suite Team - Price: $55.00/month ##### Suite Growth - Price: $89.00/month ##### Suite Professional - Price: $115.00/month [See full pricing details](/product/26892-Zendesk/#pricing-and-plans) --- ### [SAP Customer Experience](/crm/sap-customer-experience-profile/) - Overall rating: 4.3/5 - Reviews: 246 - Starting price: $58.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and [Read more](/crm/sap-customer-experience-profile/) ##### What users love - Comprehensive client management tools - Effective customer service features ##### To take in mind - Complex and unintuitive interface #### Features ##### Best rated features - Customer Complaint Tracking: 5/5 - Client Management: 4.8/5 - Interaction Tracking: 4.8/5 - Customer Database: 4.8/5 ##### Worst rated features - Campaign Planning: 3/5 - Pipeline Management: 3.8/5 - Forecasting: 3.8/5 - Campaign Management: 4/5 [See all features](/crm/sap-customer-experience-profile/#key-features) #### Pricing ##### Basic - Price: $58.00/month [See full pricing details](/crm/sap-customer-experience-profile/#pricing-and-plans) --- ### [Zipteams](/voip/zipteams-profile/) - Overall rating: 4.7/5 - Reviews: 73 - Free trial: Not available - Free demo: Not available #### Overview Zipteams is a cloud-based AI sales platform that helps sales and revenue teams manage lead engagement, qualification, and conversion in one place. It suits businesses of varying [Read more](/voip/zipteams-profile/) #### Features ##### Best rated features - Lead Assignment: 5/5 - Real-Time Reporting: 5/5 - Lead Capture: 5/5 - Meeting Notes: 5/5 [See all features](/voip/zipteams-profile/#key-features) --- ### [Kangaroo](/contest/kangaroo-profile/) - Overall rating: 4.9/5 - Reviews: 261 - Starting price: $79.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift [Read more](/contest/kangaroo-profile/) #### Features ##### Best rated features - Customizable Questions: 5/5 - Customizable Fields: 5/5 - Sweepstakes: 5/5 - Customer History: 5/5 ##### Worst rated features - Segmentation: 2.5/5 - Contact Database: 3.7/5 [See all features](/contest/kangaroo-profile/#key-features) #### Pricing ##### Core - Price: $79.00/month - The Core Plan is perfect for small businesses ready to launch their first loyalty program. It ##### Plus - Price: $199.00/month - The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one ##### Elite - Price: $399.00/month - The Elite Plan is designed for established brands that need full control and flexibility. Get access [See full pricing details](/contest/kangaroo-profile/#pricing-and-plans) --- ### [LiveAgent](/crm/liveagent-profile/) - Overall rating: 4.7/5 - Reviews: 1,789 - Starting price: $15.00/month - Best for: Live Chat - Free trial: Available - Free demo: Not available #### Overview LiveAgent is an all-in-one customer service platform serving startups, small businesses, and enterprises across e-commerce, SaaS, and other industries. The software is cloud-based, [Read more](/crm/liveagent-profile/) ##### What users love - Unified and efficient support - Real-time chat and integration - Intuitive and user-friendly design ##### To take in mind - Cumbersome email handling experience - Outdated and cluttered interface design - Limited mobile functionality and usability #### Features ##### Best rated features - Email Templates: 5/5 - Data Security: 5/5 - Real-Time Monitoring: 5/5 - Single Sign On: 4.9/5 ##### Worst rated features - Conversation Intelligence: 2.5/5 - Predictive Analytics: 3.3/5 - Language Detection: 3.8/5 - Mobile App: 3.8/5 [See all features](/crm/liveagent-profile/#key-features) #### Pricing ##### Small - Price: $15.00/month - $15 agent/month (billed annually) — $19 agent/month (billed monthly) ##### Medium - Price: $29.00/month - $29 agent/month (billed annually) — $35 agent/month (billed monthly) ##### Large - Price: $49.00/month - $49 agent/month (billed annually) — $59 agent/month (billed monthly) [See full pricing details](/crm/liveagent-profile/#pricing-and-plans) --- ### [Birdeye](/online-payment/birdeye-profile/) - Overall rating: 4.7/5 - Reviews: 707 - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Birdeye is a cloud-based marketing and reputation management platform built for multi-location businesses, from small operations to large enterprises across healthcare, financial [Read more](/online-payment/birdeye-profile/) ##### What users love - Centralized review collection and response - Responsive and helpful support team - User-friendly and intuitive interface ##### To take in mind - Expensive for small businesses - Inconsistent service and communication issues - Difficult contract cancellation process #### Features ##### Best rated features - Survey/Poll Management: 5/5 - Response Types: 5/5 - Multi-Channel Distribution: 5/5 - Brand Tracking: 5/5 [See all features](/online-payment/birdeye-profile/#key-features) #### Pricing ##### Starter - Price: Custom - Pricing available upon request ##### Growth - Price: Custom - Pricing available upon request ##### Dominate - Price: Custom - Pricing available upon request [See full pricing details](/online-payment/birdeye-profile/#pricing-and-plans) --- ### [Typeform](/hr/typeform-profile/) - Overall rating: 4.7/5 - Reviews: 984 - Starting price: $39.00/month - Best for: Customizable Questions - Free trial: Available - Free demo: Not available #### Overview Typeform’s form builder helps you create beautiful, conversational forms without needing design or technical skills. Get started with help from Typeform AI or build from scratch. [Read more](/hr/typeform-profile/) ##### What users love - Engaging and customizable forms - Intuitive experience for all users - Dynamic and interactive surveys ##### To take in mind - Expensive for small users - Limited and clunky export tools - Key features locked behind paywall #### Features ##### Best rated features - Pipeline Management: 5/5 - Employee Onboarding: 5/5 - Text Fields: 5/5 - Lead Generation: 5/5 ##### Worst rated features - Abbreviation Detection: 3/5 - Communication Management: 4/5 - Panel Management: 4/5 [See all features](/hr/typeform-profile/#key-features) #### Pricing ##### Basic - Price: $39.00/month - Created for everyone: Create interactive AI forms that connect to your workflow ##### Plus - Price: $79.00/month - Created for all teams: Make your AI forms more beautiful and on-brand ##### Business - Price: $129.00/month - Created for all teams: Analyze performance with AI and do more with your data [See full pricing details](/hr/typeform-profile/#pricing-and-plans) --- ### [Influitive](/marketing/advocatehub-profile/) - Overall rating: 4.7/5 - Reviews: 247 - Starting price: $1,499.00/month - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview Influitive is an engagement and advocacy software that helps organizations manage a group of "on-demand" advocates. Influitive AdvocateHub’s features include engagement of [Read more](/marketing/advocatehub-profile/) #### Features ##### Best rated features - Event Triggered Actions: 5/5 - Reporting & Statistics: 5/5 - Campaign Management: 5/5 - Event Management: 5/5 ##### Worst rated features - Single Sign On: 3/5 [See all features](/marketing/advocatehub-profile/#key-features) --- ### [Aligned](/crm/aligned-profile/) - Overall rating: 4.9/5 - Reviews: 47 - Free trial: Not available - Free demo: Not available #### Overview Aligned's digital sales room simplifies complex deals, engages buyers, and reduces time-to-value for sales teams. All customer communication, processes, content, and tools are all [Read more](/crm/aligned-profile/) #### Features ##### Best rated features - Collaboration Tools: 5/5 - Project Management: 5/5 - Sales Onboarding & Training: 5/5 - Customer Segmentation: 5/5 ##### Worst rated features - Real-Time Updates: 4/5 [See all features](/crm/aligned-profile/#key-features) --- ### [ChurnZero](/crm/churnzero-profile/) - Overall rating: 4.7/5 - Reviews: 130 - Starting price: $12,000.00/year - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview ChurnZero is a cloud-based customer success management platform, which helps subscription businesses to understand their product reception among customers, predict the likelihood [Read more](/crm/churnzero-profile/) #### Features ##### Best rated features - Reporting & Statistics: 5/5 - Onboarding: 5/5 - Alerts/Notifications: 5/5 - Account Management: 5/5 ##### Worst rated features - Email Marketing: 3.7/5 - Communication Management: 3.7/5 - Text Analysis: 3.8/5 [See all features](/crm/churnzero-profile/#key-features) --- ### [monday CRM](/marketing/monday-crm-profile/) - Overall rating: 4.7/5 - Reviews: 467 - Starting price: $12.00/month - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview monday CRM is a sales platform that helps businesses streamline sales cycle. The platform caters to a range of industries, such as real estate, software and IT services, media and [Read more](/marketing/monday-crm-profile/) ##### What users love - Intuitive interface and onboarding - Customizable workflows for teams - Streamlined client relationship management ##### To take in mind - Expensive for small teams #### Features ##### Best rated features - Templates: 5/5 - Lead Scoring: 5/5 - Project Management: 5/5 - Document Management: 5/5 ##### Worst rated features - Dashboard: 2/5 - Campaign Management: 3/5 - Meeting Management: 3/5 - Data Security: 3.5/5 [See all features](/marketing/monday-crm-profile/#key-features) #### Pricing ##### Basic - Price: $12.00/month ##### Standard - Price: $17.00/month ##### Pro - Price: $28.00/month [See full pricing details](/marketing/monday-crm-profile/#pricing-and-plans) --- ### [EngageBay CRM](/crm/engagebay-profile/) - Overall rating: 4.6/5 - Reviews: 912 - Starting price: $0.00/month - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by [Read more](/crm/engagebay-profile/) ##### What users love - Responsive and helpful support team - Affordable and feature-rich plans - Intuitive and user-friendly interface ##### To take in mind - Email deliverability and limitations - Limited reporting and analytics depth #### Features ##### Best rated features - Multi-Campaign: 5/5 - Responsive Web Design: 5/5 - Real-Time Chat: 5/5 - Onboarding: 5/5 [See all features](/crm/engagebay-profile/#key-features) --- ### [Hiver](/crm/hiver-profile/) - Overall rating: 4.7/5 - Reviews: 148 - Starting price: $25.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Hiver is the agentic omnichannel customer service platform where teams resolve complex support requests with AI Agents, cross-team collaboration, workflows, and ticketing. Hiver [Read more](/crm/hiver-profile/) #### Features ##### Best rated features - Issue Tracking: 5/5 - Communication Management: 5/5 - Reporting/Analytics: 5/5 - Monitoring: 5/5 [See all features](/crm/hiver-profile/#key-features) #### Pricing ##### GROWTH - Price: $25.00/month - Ideal for small teams to deliver effortless, multi-channel support. ##### PRO - Price: $55.00/month - For teams looking transform their support with advanced features ##### ELITE - Price: $85.00/month - For teams looking transform their support with advanced features [See full pricing details](/crm/hiver-profile/#pricing-and-plans) --- ### [LearnUpon](/lms/learnupon-profile/) - Overall rating: 4.7/5 - Reviews: 141 - Best for: Ease of use - Free trial: Not available - Free demo: Not available #### Overview LearnUpon’s Agentic Learning Platform is the LMS of the future, built to elevate human capability in the AI era. By pairing human ingenuity with specialized AI agents, our platform [Read more](/lms/learnupon-profile/) #### Features ##### Best rated features - Blended Learning: 5/5 - Corporate/Business: 5/5 - Built-in Course Authoring: 5/5 - Social Learning: 5/5 [See all features](/lms/learnupon-profile/#key-features) --- ### [Creatio AI CRM](/crm/bpmonline-profile/) - Overall rating: 4.7/5 - Reviews: 151 - Starting price: $40.00/month - Best for: Features - Free trial: Not available - Free demo: Not available #### Overview Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large [Read more](/crm/bpmonline-profile/) #### Features ##### Best rated features - Conversion Tracking: 5/5 - Calendar Sync: 5/5 - Customizable Fields: 5/5 - Campaign Management: 5/5 ##### Worst rated features - Real-Time Monitoring: 1/5 - Live Chat: 3/5 - Lead Verification/Validation: 3/5 [See all features](/crm/bpmonline-profile/#key-features) --- ### [XM for Customer Experience](/customer-experience/customer-frontlines-profile/) - Overall rating: 4.6/5 - Reviews: 255 - Starting price: $1,500.00/year - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. [Read more](/customer-experience/customer-frontlines-profile/) #### Features ##### Best rated features - Support Ticket Tracking: 5/5 - Behavioral Analytics: 5/5 - Customizable Fields: 5/5 - Multi-Channel Data Collection: 5/5 ##### Worst rated features - Segmentation: 2/5 [See all features](/customer-experience/customer-frontlines-profile/#key-features) #### Pricing ##### Basic - Price: $1,500.00/year [See full pricing details](/customer-experience/customer-frontlines-profile/#pricing-and-plans) --- ### [Kommo](/product/3142-Kommo/) - Overall rating: 4.5/5 - Reviews: 263 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Kommo is a multifunctional CRM that excels at taking the conversation with your customers to the next level. With messengers, the connection is personal. All major messenger [Read more](/product/3142-Kommo/) ##### What users love - Centralized communication integrations hub - Efficient lead organization tools - Organized and visual sales tracking ##### To take in mind - Slow and ineffective support response #### Features ##### Best rated features - Appointment Scheduling: 5/5 - Engagement Tracking: 5/5 - Sales Forecasting: 5/5 - Drag & Drop: 5/5 ##### Worst rated features - Segmentation: 1/5 [See all features](/product/3142-Kommo/#key-features) #### Pricing ##### Base - Price: $15.00/month - 2,500 active leads per user ##### Advanced - Price: $25.00/month - 5,000 active leads per user ##### Enterprise - Price: $45.00/month - 10,000 active leads per user [See full pricing details](/product/3142-Kommo/#pricing-and-plans) --- ### [Listen360](/customer-experience/listen360-profile/) - Overall rating: 4.8/5 - Reviews: 57 - Starting price: $99.00 - Free trial: Not available - Free demo: Not available #### Overview Listen360 is an all-in-one customer feedback and review management platform designed to help franchisors and multi-location brands strengthen relationships, boost loyalty, and [Read more](/customer-experience/listen360-profile/) #### Features ##### Best rated features - Multi-Language: 5/5 - Access Controls/Permissions: 5/5 - API: 5/5 - Text Fields: 5/5 ##### Worst rated features - AI/Machine Learning: 2/5 - Pulse Surveys: 3/5 - Customizable Fields: 3/5 [See all features](/customer-experience/listen360-profile/#key-features) --- ### [LaunchNotes](/marketing/launchnotes-profile/) - Overall rating: 4.9/5 - Reviews: 25 - Free trial: Not available - Free demo: Not available #### Overview Clear. Strategic. Impactful release notes and product communications. Trusted by leading organizations like Square, CoreLogic, LangChain, and SpotOn, LaunchNotes helps companies [Read more](/marketing/launchnotes-profile/) #### Features ##### Best rated features - Reporting/Analytics: 5/5 - Communication Management: 5/5 - Feedback Management: 5/5 - Task Management: 4.8/5 ##### Worst rated features - Gamification: 2/5 - Live Chat: 3/5 - Campaign Management: 4/5 - Audience Targeting: 4/5 [See all features](/marketing/launchnotes-profile/#key-features) --- ### [GoSquared](/crm/gosquared-profile/) - Overall rating: 4.9/5 - Reviews: 27 - Starting price: $0.00 - Free trial: Available - Free demo: Available #### Overview Award-winning software for subscription businesses to manage the full lifecycle of their customers. The platform offers advanced analytics and multi-channel messaging to better [Read more](/crm/gosquared-profile/) #### Features ##### Best rated features - Reporting/Analytics: 1/5 - Interaction Tracking: 1/5 - Contact Management: 1/5 - Lead Management: 1/5 ##### Worst rated features - Email Marketing: 1/5 - Internal Chat Integration: 1/5 - Mobile Access: 1/5 - Referral Tracking: 1/5 [See all features](/crm/gosquared-profile/#key-features) #### Pricing ##### Engage - Price: $0.00 - This is the GoSquared free tier. Users can upgrade at any time. Pricing will then depend on the ##### Web Analytics - Price: $9.00/month - All Web Analytics plans offer the same features. Pricing varies based on the number of pageviews & ##### Live Chat for Sales - Price: $29.00/month - All Live Chat for Sales plans offer the same features. Pricing varies based on the number of [See full pricing details](/crm/gosquared-profile/#pricing-and-plans) --- ### [Survicate](/product/31821-Survicate/) - Overall rating: 4.6/5 - Reviews: 99 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview Survicate is the complete customer feedback platform that helps you gather continuous insights at scale and act on them with confidence. With advanced analysis tools, AI-powered [Read more](/product/31821-Survicate/) #### Features ##### Best rated features - Review Monitoring: 5/5 - Campaign Management: 5/5 - Generative AI: 5/5 - Real-Time Notifications: 5/5 ##### Worst rated features - Survey/Poll Management: 3/5 [See all features](/product/31821-Survicate/#key-features) #### Pricing ##### Free - Price: $0.00 - For beginners just starting to collect feedback. No strings attached. ✔️ AI survey creator ✔️ ##### Starter - Price: $79.00/month - For short-term projects or testing and experimenting with feedback. ✔️ 2 active surveys ✔️ ##### Growth - Price: $49.00/month - For teams running regular customer feedback programs. ✔️ Unlimited active surveys ✔️ Recurring [See full pricing details](/product/31821-Survicate/#pricing-and-plans) --- ### [Kustomer](/customer-experience/kustomer-profile/) - Overall rating: 4.7/5 - Reviews: 80 - Starting price: $89.00/month - Free trial: Not available - Free demo: Not available #### Overview Kustomer is a cloud-based solution, which helps small to large businesses streamline communication and provide client support via multiple channels. Key features include sentiment [Read more](/customer-experience/kustomer-profile/) #### Features ##### Best rated features - SMS Messaging: 5/5 - Chat/Messaging: 5/5 - Activity Tracking: 5/5 - Inbox Management: 5/5 ##### Worst rated features - Knowledge Base Management: 3.5/5 [See all features](/customer-experience/kustomer-profile/#key-features) --- 1 [2](https://www.softwareadvice.com/crm/customer-engagement-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/crm/customer-engagement-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/crm/customer-engagement-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/crm/customer-engagement-comparison/?__ai_markdown=true&page=5) ... [25](https://www.softwareadvice.com/crm/customer-engagement-comparison/?__ai_markdown=true&page=25) ## Popular Comparisons [ LiveChat vs Zendesk Suite ](https://www.softwareadvice.com/compare/26892-Zendesk/vs/27068-livechat/)[ Text Request vs Viber ](https://www.softwareadvice.com/internal-communications/text-request-profile/vs/viber/)[ LiveAgent vs Freshdesk ](https://www.softwareadvice.com/crm/freshdesk-profile/vs/liveagent/)[ Zoho CRM vs Pipedrive ](https://www.softwareadvice.com/crm/pipedrive-profile/vs/zoho-crm/)[ Salesforce Service Cloud vs Zoho Desk ](https://www.softwareadvice.com/crm/service-cloud-profile/vs/zoho-desk/)[ Typeform vs Sogolytics ](https://www.softwareadvice.com/hr/sogosurvey-profile/vs/typeform/)[ Hootsuite vs Birdeye ](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/hootsuite/) ## Your Guide to Top Customer Engagement Software, July 2025 Software Advice uses reviews from real software users to highlight the top-rated Customer Engagement products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Freshdesk](https://www.softwareadvice.com/crm/freshdesk-profile/) - [Front](https://www.softwareadvice.com/crm/front-profile/) - [Genesys Cloud CX](https://www.softwareadvice.com/call-center/genesys-contact-centre-profile/) - [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/) - [Kenyt AI Agents](https://www.softwareadvice.com/crm/kenyt-ai-profile/) - [Kustomer](https://www.softwareadvice.com/customer-experience/kustomer-profile/) - [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) - [LiveChat](https://www.softwareadvice.com/help-desk/livechat-profile/) - [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) - [Messente](https://www.softwareadvice.com/sms-marketing/messente-profile/) - [Mteja](https://www.softwareadvice.com/product/514162-Mteja/) - [Nextiva Contact Center](https://www.softwareadvice.com/product/20035-Nextiva-Call-Center/) - [OneSignal](https://www.softwareadvice.com/crm/onesignal-profile/) - [Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/) - [SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) - [Text Request](https://www.softwareadvice.com/internal-communications/text-request-profile/) - [Tiledesk](https://www.softwareadvice.com/live-chat/tile-desk-profile/) - [UJET](https://www.softwareadvice.com/telemarketing/ujet-profile/) - [Viber](https://www.softwareadvice.com/customer-communications-mngt/viber-profile/) - [Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/) - [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) - [Zoho Desk](https://www.softwareadvice.com/crm/zoho-desk-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. As a marketer, you might already be using tools such as customer relationship management (CRM) software to track customer interactions with your company. But if you have a large number of digital touch points (websites, social media sites, phone calls, email, and live chat) the data you collect from your customers will be siloed. This can lead to inefficient decision-making processes, data duplication, and difficulty in collaboration between departments, which will limit your ability to entirely engage and satisfy your client. Customer data software can help you overcome data silos and centralize customer data, giving you a 360-degree view of your customers. This tool integrates all customer data from multiple sources, and organizes it to create a single customer database. This database can then be used by other marketing tools such as email marketing, marketing automation software, campaign management software, content marketing software, and customer analytics software to provide a more personalized and effective customer experience. In this buyers guide, we’ll go through the features, benefits, and market trends related to customer data software to understand the tool and its capability better. Here’s what we'll cover: - [What is customer data software?](#Whatiscustomerdatasoftware) - [Common features of customer data software](#Commonfeaturesofcustomerdatasoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of customer data software](#Benefitsofcustomerdatasoftware) - [Key considerations](#Keyconsiderations) - [Market trend to understand](#Markettrendtounderstand) ## What is customer data software? Customer data software is a platform that collects and organizes customer data from multiple sources such as customer relationship management software, websites, social media, transactional data, and ecommerce behavioral data. The software creates a single, complete view of each customer that can be accessed by other systems to track, analyze, and manage customer interactions. Key capabilities of a customer data platform include: - Connects all tools that marketers use such as emails, analytics, CRM software, ecommerce, and social sites and provides a single source of data around customers. - Manages customer privacy and data rights by controlling the flow of data between different marketing systems. - Organizes data by customer demographics, audience segments, and other parameters to be used across marketing platforms and channels. _Real-time analytics in_ [Segment Software](https://www.softwareadvice.com/product-data-management/segment-profile/) _(_[Source](https://www.softwareadvice.com/product-data-management/segment-profile/)_)_ ## Common features of customer data software Most customer data platforms generally have the following features: | Feature | Description | | --- | --- | | Customer segmentation | Divide customers into groups based on common characteristics so you can market to each group effectively and appropriately. The segmenting can be according to a number of factors such as industry, location, or products previously purchased. | | Audience targeting | Target audiences by segmenting them into different criteria which may include age, gender, income, location, or interests. This helps in delivering more personalised and optimized experiences based on customers needs and interests. | | Behavior tracking | Use previous online user activity such as pages visited, content viewed, searches, clicks, and purchases to gain insight into their browsing habits. Customer behavior tracking can be used to target interest-based advertising or online behavioral advertising. | | Customer profiles | Create buyer personas or user profiles by segmenting customers sharing similar goals and characteristics. Each group is given a representative with a photo, a name, and a description. | | Campaign management | Oversee the planning, execution, tracking, and analysis of a marketing initiative. This helps you to make necessary changes to attract more customers and achieve the campaign's goals. | | Multi-channel marketing | Interact with customers using a combination of indirect and direct communication channels. This includes websites, search engines, social media, email, mobile, promotional events, and conventional storefronts. | | Real-time analytics | Analyze the data captured from customers to help you to create trusted customer profiles and evidence-driven segmentation. | | Engagement tracking | Track how actively your audience is involved with your content to determine the effectiveness of your brand campaigns. | | Email tracking | Monitor the delivery of email messages to your prospects and customers. It allows you to monitor opens and clicks of emails, and check other metrics to improve the quality and efficiency of email marketing campaigns. | --- ## What type of buyer are you? Before purchasing a customer data platform, you should assess what kind of a buyer you are. The majority of buyers fall into these categories: - **Business-to-business (B2B) buyers:** Buyers in this category have businesses and companies as their customers. Their sales cycle is lengthy and can be complicated as it involves multiple marketing departments or touch points. It is important for such buyers to organize customer information from various touch points into one central database. They should opt for a tool with account-based marketing that maps leads to accounts and integrates with sales tools. Compiling data from all marketing, sales, and third-party sources will help such users to identify customers, create buyer segments, deliver targeted content, and deliver one-on-one marketing campaigns. - **Business-to-customer (B2C) buyers:** Buyers in this category cater to individual consumers and generally have a shorter sales cycle than B2B enterprises. They should opt for a tool that allows organizations to interpret customer data to create effective personalized experiences. The software should be able to collect and unify all customer-related data across online and offline touch points and provide a 360-degree view of a single customer. This will help marketers to manage the fragmented data across channels, optimize multi-channel marketing, and deliver a tailored customer experience. ## Benefits of customer data software Below is a comprehensive list of benefits you can expect from customer data software: - **Increased revenue:** The 360-degree customer database created by a customer data platform allows you to deliver well-targeted marketing to people with the right message and via the right channel. By analyzing the characteristics and behaviour of your customers, and segmenting them into groups within the platform, you can optimize customer acquisition, improve customer retention, and provide customized experiences, which in turn increases customer revenue. - **Campaign optimization:** By implementing a customer data platform, you can gain insights into the efficiency and outcomes of marketing campaigns. The analysis and insights will help you solve problems such as mismatched content for a certain target audience and high advertising spend in the wrong channels. By gaining insights into previous campaigns, you will be able to improve the promotion of your products/services in the future. - **Compliance:** Keeping customer data secure is essential for every business. Customer data software helps keep this data secured by pulling it from multiple sources to a single, secure platform. Features such as control permissions for data use, and contact data anonymization will help you comply with data privacy and security regulations such as General Data Protection Regulation Act (GDPR), and California’s Consumer Privacy Act (CCPA). - **Better understanding of consumer behaviour:** A 360-degree view of your customer will allow you to understand every part of the customer journey and their behaviour during product purchase and transactions. The platform stores all relevant information coming from multiple sources (shipping, orders, reviews, complaints, and interactions) which can be used by the sales and marketing team to understand their consumers and strategically promote products and services to the right people, at the right time, and in the right place. ## Key Considerations: - **Integration with other systems:** Since the main function of customer data software is to collect data from different sources and touch points to create a complete view of a customer’s journey, their attributes, and their data in a single customer database, it is necessary that the software you choose integrates with any tool that your marketing and sales team currently uses. This can include CRM software, email marketing tools, web forms, and social media websites, and other offline channels. - **Scalability:** Consumers create volumes of data and digital footprints before purchasing a product. The data generated can be transactional data, ad impressions, purchases, product usage, inquiries, and so on. To get a 360-degree view of the customer, the customer data software you choose should be able to pull customer data from a large number of sources, and grow with your business as your customer base grows. ## Market trend to understand **Customer data platforms with artificial intelligence(AI) capabilities will make marketing more efficient:** Artificial intelligence capabilities can help accelerate marketing goals. For example, AI can identify customers who are unlikely to convert and exclude them from campaigns, saving resources for higher-value customers. Using this technology, predictive models can be created that can generate actionable insights and understand which customers will buy the most. This enables marketers to make intelligent recommendations, and personalized customer experiences along with upselling or cross selling their products. Realizing the benefits of [AI-powered customer data platforms](https://www.globenewswire.com/en/news-release/2020/06/01/2041535/0/en/Customer-Data-Platform-Market-to-Reach-USD-4-364-7-Million-by-2027-Rising-Efforts-for-Building-AI-Powered-Organizations-to-Promote-Growth-states-Fortune-Business-Insights.html), customer data software vendors are adopting the technology in order to help users automate the process of collecting data from various touch points and helping reveal the relationships between customers and their journeys. **_Note:_** _The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. 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