About SendinBlue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite.

SendinBlue allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via SendinBlue’s SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.

SendinBlue also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. ...


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Supported Operating System(s):

Web browser (OS agnostic)

665 Reviews of SendinBlue

Average User Ratings

Overall

4.49 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(430)

430

4 stars

(174)

174

3 stars

(36)

36

2 stars

(6)

6

1 stars

(19)

19

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 665 results

November 2019

Matthew from Atlas Internet Marketing LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2019

Great value for small businesses

Really positive. I have been able to set up my own business and others with SendInBlue and they like it a lot. Definitely worth the value.

Pros

Very low cost with a lot of features including unlimited contacts. The only limit really is 300 emails per day max but when you are starting out with email marketing that's not a big deal, especially with newsletters. They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more. Also, if you need to create a new email template it has the option to open a new tab and then easily refresh it, unlike other competitors. The API connection is easy to find and work with. Overall a great software solution for small businesses.

Cons

Not much of anything, I have seen other systems have a few more features in the automation builder but those were not really used anyway.

Reasons for Choosing SendinBlue

I like the automation builder over Mailchimp, its more intuitive and you can see how the automation is laid out. Plus I tried a few campaigns on mailchimp and had more bug issues.

Reasons for Switching to SendinBlue

Cost vs features. Active campaign only has the API feature on plans starting about $50/month or more and with how little we used those extra features didn't justify the cost.

February 2021

Syazwani from RHB Banking Group

Verified Reviewer

Company Size: 10,000+ employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2021

Email marketing is better with Sendinblue

We had a good experience working with this software, our newsletter and email marketing campaign are fully automated and can be scheduled for the next 2 months forward. We are very happy that we can have a full control on the leads and verification on the leads.

Pros

Sendinblue is the best tools that i have use for our email marketing campaign automation. All the emails sent is instantly executed and receive by the recipient in no time. All the report analytics for the opening-click-rate and email reading time can be generated a day after the emails sent. They also offer a good software integration like Mailchimp and Woocommerce.

Cons

There are some aspect that Sendinblue should improve, especially on the customer support service which too slow in responding our ticket and support email. Other than that, the landing page template design is somehow not fully customizable and some of the widget is not easily editable.

Reasons for Switching to SendinBlue

Sendinblue is the best in scheduling and managing contact list and email marketing campaign.

August 2020

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

August 2020

Worst company to deal with - Stay away!

Sendinblue is probably the worst company I have ever dealt with. Not only their support is close to inexistent for users with premium account, but they treat you like a criminal. I've been using them for almost a year, when suddenly they deactivated the account, saying there was a complaint. That's it: someone makes a complaint, you have no chance to defend yourself, and they DEACTIVATE the account??? What happens with all the customer information I had stored there? What happens with the SMS credits I purchased? What happened with the monthly subscription? Went on their Facebook page and guess what, I found at least 2 other customers having the EXACT same issue. Which FB page is also a joke, there's no engagement with THEIR customers. Now I understand why they are such a cheap alternative.... because their service is the same: cheap

Pros

There are no pro's, you have to figure it our yourself, and even the information posted on their website contradicts with real life usage

Cons

No customer support, even if you have the Premium account, they have no respect for that. Their Social Media is also irrelevant, even their CEO's Linkedin account is irrelevant. His contact info on the Linkedin page is incorrect. My advice? Stay AWAY!

Reasons for Choosing SendinBlue

Because I looked at saving 2 extra dollars, why wasting hundreds with Sendinblue

Reasons for Switching to SendinBlue

Fooled by their pricing

February 2021

Eero from Alkarian

Company Size: 2-10 employees

Industry: Consumer Electronics

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2021

The best choice when it comes to small business email marketing

The software works well, the price is fair, I haven't had any issues at any point. Previously, I have used another (very popular) software with some earlier projects, and it was a nightmare to find what I wanted from their interface. Send in Blue interface is simple and well-thought.

Pros

We use Send in Blue to send occasional e-mail newsletters and marketing campaigns. The campaign builder works well; everything is easy to understand. I really appreciate the segmentation possibilities, that are even available for free accounts. Previously, I had to pay a lot to another software manufacturer due to ridiculous limits regarding segmentation and lists. I rather pay for the emails I send. Send in Blue is perfect from this point of view.

Cons

The software could have more integration options to the other tools I use, but I am aware that those are not the most common so I understand.

Reasons for Choosing SendinBlue

Price and functionality. In that order.

Reasons for Switching to SendinBlue

Mailchimp interface is a UI nightmare, you cannot find anything unless you are constantly using it and remembering the hierarchy of the submenus. Especially some settings are buried so deep that I much rather pay for a consultant than do it by myself. On top of that, there were some (in my opinion) ridiculous limitations when it comes to segmentation, lists and email amounts. I was super-happy to leave Mailchimp behind for good.

February 2021

Daniel from Talent Toute

Company Size: 2-10 employees

Industry: Staffing and Recruiting

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2021

Anyone can use this!

We were looking at email marketing and automation of our daily tasks as our candidate base had gotten very large and we needed a solution. We used others like Sendgrid and Mailchimp, but either their features were too limiting or you had to scale up and pay quickly to get the solution you wanted or it was too difficult to navigate around as an end user.

Pros

As an end user and no training in IT whatsoever, I would say that it has made email marketing easy and accessible for those who are looking at a feature filled but simple dashboard with excellent analytics to boot. Far better than any other email marketing solution out there and it does the thinking for you, they've really thought out the end user here and made things simple.

Cons

I'd say the pricing is fairly steep for a start up like ours, but at the moment we're becoming so reliant on this service and the paid features look like true added value so I might be being a bit miserly!

Reasons for Switching to SendinBlue

It was too complicated to understand and I felt it was designed more for IT savy users than end users looking for functionality.