Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use.

The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from.

Easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360.

Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side.

Adobe Audience Manager is Very helpful so i highly recommend. For myself i dont have any problems to solve, but I am sure in quality of this product.

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

I never really can complain about adobe. Like Google and apple they're always at the top and they always improve.

Good, easy to use product but in terms of there are still better products available in the open market.

Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

This is a one of the best software from adobe collection. Using this I can create various reports easily and process the data quickly.

Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Adobe Audience Manager is Very helpfull so i highly recommend.

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers.

Easy to use, comprehensive segmentation and implementation tools.

It does pretty much everything that is needed for dataset creation for easy SAS analyses.

SAS is also aptly named in that it will give you attitude for minor spelling or punctuation errors in the code.

This is a must have tool for companies that deal with big data in their everyday work, it's easy to use and get insights even if you are not a data scientist.

Can crash on rare occasion, but what software doesn't.

Overall, I personally prefer and recommend SAS data management software despite its higher price due to its comfortable working interface.

It has a very user friendly interface and you can skip the coding part if you are not comfortable with that.

The program is really useful, but some tools should be clear to don't use support.

Excellent Data Management and Analysis Platform.

We automated our daily data work with this tool, there is no need to dig in the same things over and over again. It's perfect, time saving and easy.

It is appropriately named in that it will practically give you attitude for typing in the wrong punctuation mark or spelling.

SAS Data Management is the future to compare data and find errors.

User has incredible ability to program and direct their data analysis. Capable of hundreds of permutations on conventional and experimental analytics.

Language in SAS is much more difficult than any other platform. Needs to be mastered before getting the most out of it.

SAS gets me accurate results in my research with visually stunning graphs and images of the data as output.

I really enjoy the program cause it attends everything that I need on my project and helps me on my analisys.

Overwhelmingly positive. SAS has improved my ability to analyze what are often messy data sets from disparate experiments in an agricultural/plant health epidemiology setting.

It is great and allows me to thrive at work when working with large datasets and complex manipulations.

Sas is very useful when it comes to business data management and forecasting. Although its a paid software vs the R that is free, sas offers alot of statistical package.

It has wide variety of subscriptions and software options (based on your needs). It is widely used and acceptable in universities for research purposes.

There are no other disadvantages noticed that I don't like.

Best Software for Statistical Analysis and Data Management.

I think this software worth giving a try, especially for students doing their thesis or their 1st research project. YouTube has tons of useful explanatory videos for SAS.

US Dollar

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.



LongDescription

Master Data Management

Ad Network Integration

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Match & Merge

Customer Journey Mapping

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Adobe Audience Manager

SAS Data Management helps businesses create custom rules to manage access, editing, update and deletion of data across cloud platforms, legacy systems and applications. The platform includes a drag-and-drop interface, which allows organizations to modify and connect data with multiple sources in real-time via a unified portal.


The data quality management capabilities in SAS Data Management enable enterprises to identify incomplete or inaccurate data and define custom rules to validate and standardize information across projects and processes. It offers a variety of features such as data cleansing, an interactive dashboard, batch updates, collaboration management, impact analysis, and more. Additionally, administrators can migrate data from external databases, message queues, text/XML files, and other sources.


SAS Data Management’s audit tools let supervisors monitor data processes and maintain a record of changes for future reference. Pricing details are available on request and support is extended via phone, email and other online measures.



Adobe Audience Manager vs SAS Data Management

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