Subbly

RATING:

4.8

(174)

About Subbly

Subbly is a web-based subscription eCommerce platform designed to help businesses build websites, enhance marketing automation, create coupon and discount codes and manage customers. Key features include order management, email marketing, shopping cart, templates, content management, recurring billing, product catalog, cancellation management, self service portal and subscription plan management. Teams using Subbly can streamline failed payment recovery, manage e-commerce purchases, charge customers directly from the admin, process payments using various payment gateways such as Stripe, Paypal and Braintree and automatically calculate taxes. With professionally designed templates, managers can design new websites using the drag-and-drop interface. Additionally, the lo...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Subbly Pricing

Plus a 1.25% transaction fee (1% on the Advanced plan)

Starting price: 

$19.00 per month

Free trial: 

Available

Free version: 

Not Available

Subbly Dashboard
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Subbly Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Subbly

1 - 5 of 174 Reviews

User Profile

Liam

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

The whole Subbly team have been key to us launching and growing our subscription box business

PROS

We have used the software for over two years and it keeps getting better. In the last few months we have got a brand new checkout, more custom billing options and a new referral program. It has everything you need to run a successful subscription box business. My favourite part is the fact it is so easy to use.

CONS

I am happy with Subbly. It has all the features we need to run our business. If you are thinking of launching a subscription box business use subbly.

Heather

Apparel & Fashion, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2021

Best Subscription Platform I've found!

I thought the platform was awesome, the live chat/assistance was stellar, and the customer experience was excellent. I think you all are doing a fantastic job! I could tell that this platform was made for subscription boxes - whereas most sites are websites that are adding a part for sub-boxes, and it made a huge difference! Set up was easy for my pages, my products, my pricing options, and the customer journey. Everyone commented on how beautiful and easy to use my Subbly site was! I'm going to be telling all my colleagues and business-buddies about Subbly.

PROS

Subbly is very easy to use, and the help sections and chat are great! I like most that the software is built to be for sub-boxes specifically, it's not a platform that is just adding a part for subscriptions. Big difference!

CONS

I didn't like how I had to make a different product listing for each size t-shirt. It would be optimal if there was a drop down on the product page to allow for that selection. I think it was a bit confusing to people, seeing the same photo 5 times, only difference being the size. It was hard to indicate that the size was the part that was different in the titles.

Reason for choosing Subbly

Price competitiveness, and how quickly I was responded to in the chat, as a possible customer! Other companies had an 'email us your question' format, but I was able to just chat in to Subbly and get my questions answered even before I signed up. That made the decision 100x easier. I also like how i could make the charges be on the same day to my subscribers, and I didn't have to use an additional app to get that done as with other sites. I watched a bunch of YouTube comparison videos, and decided that the back end of Subbly was easier to use, and the analytics easier to interpret and use than other platforms.

Vendor Response

Dear Heather, thank you for the kind words about our team! Your review means a lot to us and lets us know we're on the right track!

Replied August 2021

Emily

Food & Beverages, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed September 2020

A good starting place for your subscription business

A great place to quickly and cheaply setup your Subscripton business. A bit glitchy and a bit simplistic but it works to get you off the ground without breaking the bank.

PROS

*Most things you need to get going are in one place and that you don't need to bolt on and pay for apps (you do but less essential compared to Shopify) * Quick responses from customer service * The customer's account for managing their subscription is excellent, much clearer than Bold/Shopify. * Quick and easy to build a site without any coding * Much cheaper than what you'd end up paying for Shopify/Bold * The ability to start subscriptions in the future and have the customer decide how many reoccurrences they want for their gift.

CONS

* Lack of shipping options for customers - proves difficult to have a profitable one price fits all option * Somewhat defensive customer service responses * Glitchy - had to re-save sections 20+ times * No show-cart step * No stock control/variants for non-subscription items * Limits to what you can do on the site, mobile and tablet aren't completely intuitive/customisable/responsive * Customers can't have more than one subscription in their basket

Vendor Response

Thanks for your feedback! We're always looking for ways to improve and in fact lots of the things you have mentioned are already being solved as I write this and we can't wait to deliver those to you.

Replied October 2020

Kim

Retail, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2021

New Subbly customer moving from another sub box platform

Really happy with the responsiveness of tech support, and their willingness to go above and beyond to solve problems. Also, the [SENSITIVE CONTENT HIDDEN] is very responsive on the Facebook group, and it is obvious that he wants to continually improve the platform. Phone support and the ability to share a screen while setting up a website would be amazing!

PROS

Excellent customer support, adding products and photos is pretty easy to understand.

CONS

We have been mostly focused on setting up our one time products. We are still trying to learn the website builder. There are lots of great features, and we are still trying to figure out what works best, so we can't comment on this. We are moving from a different platform, and there are some features that are available to us on the other platform that we would love to see on Subbly as far as setting up a shop. 1) It would be great if we could create pages with categories of products. Tech support is helping us to set this up using our tags, but would be great if it was easier to do without tech support. If a list of categories to match the tags was added to the top of the shop, that would be supper helpful. 2) The ability to drag and drop to rearrange one time shop products would be great - we have had our sub box on another platform since Oct 2019. We had a number of Christmas one time products - stickers and shirts, that we wanted to offer as add-ons to the 2nd year's Christmas box. We were able to drag all the Christmas related products to the top of the shop so they would be seen first without having to search. We did the same thing with our previous valentines and summer products. 3) It would also be really helpful if we could duplicate one time products. All of our shirts have the same variables and pricing, but we need to enter the variables for each product. If we could just copy it, change the name and photo and have a different SKU, that would be amazing.

Reasons for switching to Subbly

1) There are some limitations to their website design templates. Although they are always working on improving the Marketplace, there does not appear to be a lot of attention to making improvements on the website side. 2) Customer support is lacking, especially since COVID. When you do chat or email someone, they are all very nice, but the chat hours are very limited, and often issues need to be escalated, and then it ends up in email instead of chat which can stretch out up to a week without an answer. 3) Custoners can subscribe for 3 or 6 months to get a discount, but they must prepay the full amount.

Yva

Food & Beverages, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2021

Best alternative for subscription business

Subbly besides, all the improvements that it needs, is the best option for subscription business. Also the support team is really good and sometimes they work really fast in developing new features of many customers Vote for it

PROS

I used to have squarespace, but the platform was not build around a subscription. in contrary subbly is. It is easier to navigate data, process payments and modify subscriptions.

CONS

There are some functionalities not available like exporting some data from the users. You have to enter profile by profile to check what they did because you can not do a direct download. Also, you can’t duplicate products and edit them. You have to create the product again from 0. Preferences for One time purchase is not available

Reason for choosing Subbly

easier to manage subscription products

Reasons for switching to Subbly

Too many limitation for subscription productS