Sumo

RATING:

4.2

(66)

About Sumo

Sumo is a cloud-based email capture tool, which helps improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding and social media sharing. The application includes a list builder module, which enables marketers to design pop-ups and schedule them before the visitor leaves. Pop-ups can be customized according to the required background color, font, button style and more. The solution is available on monthly and annual subscriptions and support is offered via email.

Sumo Pricing

Free: FREE Starter: $10/month Pro: $100/month

Starting price: 

$49.00 per month

Free trial: 

Not Available

Free version: 

Available

Sumo daily stats

Sumo Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Sumo

1 - 5 of 64 Reviews

User Profile

Jake The Film

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2018

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

PROS

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

CONS

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Vendor Response

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

Replied August 2018

User Profile

Monica

Verified reviewer

Information Technology and Services, 2-10 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2023

Great Alternative to Paid Products

I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

PROS

Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

CONS

Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

Reason for choosing Sumo

The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.

Reasons for switching to Sumo

Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

Anonymous

2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed May 2021

Easy to set up, but a bit clunky

SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

PROS

It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

CONS

The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

Reason for choosing Sumo

I chose this because it was free and recommended by a good source. Without an existing mailing list, it made sense to start her before paying for a service.

Anonymous

11-50 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed October 2020

Sumo saves your time and allows managing you websites sing up forms on the go.

So far Sumo free version is installed on two our websites and everyone is happy with is.

PROS

Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

CONS

Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

Reason for choosing Sumo

Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.

John

Marketing and Advertising, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed June 2023

Connects Email Marketing Effortlessly

Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products.

PROS

- easy to use- easy interface- cheap/free

CONS

- some features hidden behind paywall- can suffer from option paralysis