Autopilot Software

Pros

Extremely easy product to set up and collaborate within my team. The tool is flexible and scalable to accommodate for personalized user journeys. Support has been top-notch from day one, super helpful and responsive whenever an issue arises.

Cons

UI can be difficult to navigate between journeys. Statistics page is nice, but also difficult to get the whole picture when running multiple journeys. Difficult to measure a A/B split.

Capturing website visitor details kicks off customer email marketing journeys.

Pros

The simplicity of it. Its GUI is intuitive, and it's easy to setup and get to work.

Cons

Not knowing how to use every feature, because there's so much this system can do.

Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base.

Pros

Affordability for a small contact list
Ease of use
Visual Journey Builder
Salesforce integration
Features for price

Cons

Limits in contact segmentation
Limits in triggers for actions
Email editing suite can be a little basic

Pros

We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign.

The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.

Cons

As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention.

I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.

Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use mail-tester.com to check your emails) and CRM sync issues.

Pros

It seems to me that Autopilot does only one thing - but it does that one thing REALLY well. I tested Autopilot briefly for a few weeks as an alternative to the drip program functionality in our Marketing Automation software. I was extremely impressed with how easy it is to build a drip program (called a "Journey" within Autopilot), as well as with the breadth of logic and functionality offered. Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards.

I really like that Autopilot offers in-app chat support, and that you generally don't need to wait longer than 5 minutes to get someone to help you out.

Cons

During the few weeks I tested Autopilot, I found a few issues that prevented me from really continuing to use the software for my use-case. The integration with Salesforce was clunky and un-intuitive, and most concerningly, it seemed that when the platform saw leads that already existed in Salesforce, it would stop them from progressing through the drip program. This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.

Another concern we had was that after testing the emails I had configured using mail-tester.com, there was an error identified that could only be resolved by getting a dedicated IP address - something which adds a significant additional monthly cost to the cost of the program.

Pros

I just can't beat their drag-and-drop email campaign flow tool! It's not only highly intuitive, I also love how easy it is to make changes to your existing campaigns.

Cons

I wish their dashboard was a bit easier to personalize and navigate. It takes quite a while to get used to it.

Pros

It was great to create marketing flows by this product. It was very handy to create customer lifecycle campaigns.
Besides, it plays well with other customer data hub like segment.io.

Cons

It was not possible to comprehend all the features of this product in the trial period. Documentation was a bit weak.

Pros

I absolutely love it. It integrates with many other systems, journeys are really clear and easy to share with the team. It covers almost all use cases and if they're not, the support and account managers are super helpful and give a hand to implement everything we need.

Cons

It may be a bit hard for new users to get used to it and switch from other software. Also, the pricing is a bit too high, even though that in my opinion it's worth it.

Pros

I really like the canvas that you can lay out the shapes and organize and plan lead nurture sequences. In my experience with lead nurture campaigns in other software, it is usually complicated with drop-down menus, hard to find email templates, etc. With Autopilot and the canvas structure, it is much easier for me to see what sequence I have set up and the timing of it all.

Cons

The biggest issue I have with Autopilot is that it doesn't have an RSS feed that we can tie into our company blog. We have had issues with MailChimp at times and wish Autopilot offered an RSS feed feature we could use as an alternative.

Pros

I love the way you can personalize each campaign to your targeted audience. It makes email automation simple.

Cons

A lot of specific elements to change when altering a campaign. You can often forget to change something and launch a campaign that isn't fully ready.

Pros

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

Cons

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

Pros

1. The ability to set a unique flow per marketing campaigns and create each step in the process from when an email will be initiated, to managing how multiple emails will be sent over a time period.
2. The ability to add users to a campaign ad hoc and see how many people have received the email versus how many people are set to.
3. Detailed reporting

Cons

1. Not intuitive at all. I feel you may have to be a power user to really get your money's worth. It's not something you can go into every few weeks.
2. Support was helpful but ran me in circles once trying to figure out how a user got unsubscribed from a campaign through an API, and I'm still kinda confused by it.
3. Again, it's not for casual users. There are some people who would get great use from this software though.

Pros

Being a non-developer in developer-heavy environment, I greatly value products that allow you to set up stuff in graphic editor. While it was not so easy at first, once I worked with it for a while I find it intuitive, smart, and allowing you to quickly get to what you need. It also allows you to set up complicated journeys relatively easy!

Cons

If you won't have a colleague to show you the ropes, it may be challenging to start using. The pricing is rather steep and pays off only if you want to heavily personalize your journeys - if you are looking for bulk simple solutions, then the pricing is suboptimal.

Not great for mass marketing, but they pitched that it was

Pros

- This is an app maker/developers dream
- Code the processes and workflows, with marketing built in.
- Wonderful for apps, and tech heavy businesses with a lot of custom even triggers and customizations

Cons

- UI is not made for other, non-tech applications. They promote heavily saying it does, but the journeys are not made for that
- This is a event-based marketing tool, not necessarily a journey based nor funnel tool. There is a big difference
- They use Lyft a lot for their promotions, but keep in mind how different Lyfts marketing process must be from yours, and decide accordingly.
- Mass market emails and correspondence requires near coding like effort.
- This is a 1 to 1 solution, that lost the ability to do 1 to many communication efforts.

Pros

I like how it facilitates the marketing work and also improves the campaigns, they are sent quickly by SMS and mail.

Cons

software is somewhat slow, for beginners it is somewhat difficult to understand its use at the beginning. but it really is worth it to improve your projects a lot.

a great help and good benefits obtained

Pros

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Cons

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

Pros

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

Cons

It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

Pros

Autopilot is incredibly inexpensive for the functionality. I would recommend Autopilot for anyone who is new to marketing automation and isn't ready to explore enterprise solutions like Hubspot or Marketo.

- Tons of integration possibilities with Zapier
- Inexpensive
- Clear, intuitive workflow building
- Efficient customer support
- Chat functionality at no extra cost

Cons

- While the feature set is SO VAST for the price, experienced marketers may find it limited
- Lack of customization of email templates (you can only customize things to a point unless you know HTML)

We have been able to simplify our marketing tasks, configuring a tool that does the work for us. By using Autopilot we can send emails to our customers as soon as they show interest in our products, we can track their activity on our page. It's really nice.

Pros

I love the idea behind this product. Basically avoids having to repeatedly perform the same marketing tasks. Simply configure a workflow in an intuitive way and Autopilot will be responsible for sending certain emails to your contacts based on the actions they have taken. You can send email or sms campaigns instantly.

Cons

Perhaps it can be a challenge to understand how it works on its own. It is not as intuitive as it should be; However, once it is understood, it is much easier to configure the campaigns. In the same way, the tasks that it executes are not simple, so I understand that simplifying it is something to admire.

Autopilot allows us to schedule complex marketing automation sequences with ease.

Pros

Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

Cons

While there are some organization features like folders, I feel that journeys can get a little crowded quickly.