All Looker Reviews

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Nicholas

Verified reviewer

Internet, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2020

The perfect solution for our stage business

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

PROS

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

CONS

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Reason for choosing Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.

Reasons for switching to Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

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Dimitris

Verified reviewer

Media Production, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed October 2023

Google Looker, ideal both for experienced and new users

Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.

PROS

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

CONS

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Reason for choosing Looker

Because it was one-stop-shop.

Reasons for switching to Looker

Because it was easier to combine numerous sources of data and one visualisation vehicle in one process, instead of using different tools for each social media platform.

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Suru

Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed February 2023

Looker is a decent BI tool that can handle your needs.

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.

PROS

It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.

CONS

A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.

asad

Information Technology and Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed January 2024

Easy to use hard to master

PROS

Very easy for Self service BI: Enabled our marketing teams to work directly on data without getting the Data engineering team involved,

CONS

There is a lot of room for improvement. Data connectors should be added more.

Tara

Computer Software, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2019

Looker Review

PROS

Easy to create dashboards without engineers needing to write code.

CONS

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Reasons for switching to Looker

Too difficult to build dashboards without using the engineering team.

Mariana

Marketing and Advertising, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed September 2023

Looker Studio is an absolute game-changer

Over the past two years, my experience with Looker Studio, coupled with Porter Metrics connectors, has been incredibly positive. The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my data analysis processes and empowered me to derive valuable insights efficiently. The user-friendly interface of Looker Studio has made navigating complex data models a breeze, while Porter Metrics connectors have facilitated smooth data integration from various sources. This partnership has not only enhanced my data-driven decision-making but has also simplified the overall analytics experience, making it an essential part of my workflow.

PROS

Looker Studio's standout features is its robust data modeling capabilities. The ability to create and customize data models is crucial in tailoring analytics to meet specific business needs. Looker Studio makes this process remarkably straightforward, empowering users to build complex models with ease. This flexibility ensures that you can derive insights that are truly relevant to your organization.

CONS

The flexibility and customization options in Looker Studio can be both a strength and a weakness. While it allows for tailored analytics solutions, it can also be complex to set up intricate data models and dashboards, requiring a higher level of technical expertise.

Ross

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed February 2024

Looker Review

Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes experienced with Looker. Therefore it is a strong choice, particularly for reporting automation and visualisation

PROS

Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs

CONS

It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause

Reasons for switching to Looker

To more easily automate reports for clients

Kevin

Financial Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed August 2023

Powerful but complex

PROS

It's quickly ingests the data we need to run reports and build visualizations for various teams.

CONS

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

Yasin

Food Production, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2023

Looker is the only visualization tool you need for project data

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

PROS

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

CONS

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Anonymous

201-500 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

An outstanding web-based application for creating dashboards

The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.

PROS

What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences

CONS

In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN

abdulrahman

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2023

One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration featur

Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.

PROS

1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.

CONS

I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.

Justin

Marketing and Advertising

Used less than 2 years

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2015

Powerful for the Data Scientist, Friendly for the Business User

PROS

When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up. Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at. The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;) The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how. The team is also great. Awesome culture, friendly support. They have a continual flow of new features and improvements.

CONS

You do need a good BI person or ETL developer to really get the most out of this tool. Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team. Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.

Isam

Construction, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2023

The best tool for business intelligence

As a CFO, Google Looker helps me monitoring budgets and financial information about our company. It is a great tool that helps me taking financial decisions.

PROS

Google Looker is one of the best business intelligence tools, it offers many features and visualizations that can help business owners to view real-time reports and dashboards. Also, Google Looker is fully customized so that you can make your own reports, graphs, and dashboards.

CONS

Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports.

Jonathan

Financial Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2019

A game changing data tool

Looker is a game changing tool insofar as it provides a 21st century approach to data tooling that massively amplifies how organisations can get access to, explore and power applications through data without making sacrifices from an accuracy perspective. Looker's company culture is fantastic and the focus on customer support really helps to extent the impact of the product itself.

PROS

* LookML because it enables a scalable semantic layer wherein business rules can be defined in a single place and logic is code based thereby enabling version control, testing and auditing. * Extendability because the data platform focus enables businesses to serve data to applications and people through a single component * Customer experience focus

CONS

* It can be hard to navigate the huge volumes of content that users build on Looker and find the canonical/VIP products that are the foundation for any company

Reasons for switching to Looker

Cloud-first architecture, faster development cycles, decentralised BI.

Daniel

Marketing and Advertising

Used less than 2 years

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2015

Looker transforms companies

PROS

It's a great product for giving people in all departments of your company access to data and allow them to explore what your data can provide. Rather than having to always go to the Business Intelligence or Analytics team, people of any level can query data without any SQL knowledge or understanding and yield results that are either directly actionable or ask more questions that can be answered using Looker. We ran an initial 30 days trial with a view that only our analysts and BI team members would use it. By the end of the 30 days, everyone from the COO down to the account teams were using it. It's amazing. Furthermore, the vendor is smart, responsive and constantly improving the product, delivering a new version approximately every month. Their customer service is second-to-none and they are always happy to hear about new features that you need in the product. Very pleased overall with their service, strategy and plan to expand our use of them to our clients over the next few months.

CONS

Looker are still very heavily US based. They have just started an EU office, but support is still largely limited to US West Coast hours (although they seem to wake up at stupid o'clock to deal with some of our issues and plan to have support in the EU soon).

Shannon

Marketing and Advertising, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

FUNCTIONALITY

5

Reviewed March 2023

Incredibly Powerful Analytics Platform

It's been a refreshing change to see a tool able to visual data so effectively after using competing mainstream analytics programs (Google and Adobe) for so long.

PROS

A client uses this analytics software, and I have been consistently impressed with the informative dashboards you can build to really dig deep into your website and app data as a cohesive unit. The depth of analysis, and the graphics to visual the data are far superior to competitors in a lot of ways.

CONS

It's not intuitive, and the client's internal analytics team had to set up all of the necessary dashboards because just logging in and poking around is not going to be even remotely enough to understand all Looker can do. It's not laid out in a similar logic as the other mainstream analytics platforms, which means there's a learning curve.

User Profile

Aleksey

Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed May 2023

Great tool for for real-time online dashboards

I am able to access monthly and daily reports via Looker dashboards, which are linked directly to our backend database. This allows me to monitor our team's performance in real-time and share valuable insights with my colleagues whenever necessary.

PROS

It brings me great joy to be able to generate and adjust my own dashboards with ease, thanks to the user-friendly self-service approach.

CONS

When you blend data speed seems to go down significantly

Reason for choosing Looker

It was important for me to easily integrate with the Google product ecosystem, including adding new data sources from Google BigQuery and other platforms, without any disruptions.

Reasons for switching to Looker

The platform was less flexible and challenging to modify for those without coding skills.

User Profile

Terence

Verified reviewer

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2017

I work as the lead BI developer and Administrator of Looker at my company.

PROS

For your developers, the customer service is superior. They also do a great job reaching out to your primary users. With respect to frontend users, those using it for simpler data retrieval/review, their interface is rather easy to use and logical to work through. They do a lot to make the system as simple as possible. Only your BI developers and/or data engineering team can clutter the space.

CONS

If you decide to purchase the non-customized version, the color palette Looker uses is rather bland (More noticeable to executives and heavy users-most users will be fine with it though). The company's integrations are rather limited, but supposed to improve with Looker 5 (via the Action Hub). However, it seems that most integrations will require purchasing from third parties, instead of being a Looker hosted and "controlled" solution you purchase through them. That complicates the process.

Anonymous

1,001-5,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2019

A great tool for exploring data

I user Looker every day​ to create dashboards that I share within the company. At the same time I use Looker to analyze​ data on ad hoc requests

PROS

It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data.

CONS

I had to learn more technical information, the code, and how to work with development and live versions of the models.

User Profile

Michael

Verified reviewer

Information Technology and Services, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Great Business Intelligence Tool that Makes Business Intelligent

From using Looker along with Looker Studio and other integrations, I believe Looker is one of the great BI tools to use for business-related tasks.

PROS

Some that I like the most about Looker include:1) Data visualization features that provide better accessibility and features for creators to set up their dashboards2) Very ease of use; features are not too complex to learn3) Multiple integrations that help creators connect their work with Looker in a short period of time4) Simplified displays for better visibility and appeal of data display

CONS

Some things that I like least about Looker include:1) Lack of functionality due to product lags2) Limited statistical features3) Integrations sometimes do not work well with Looker because of their limitations i.e. duplicate columns

Balbina

Sports, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2017

Looker is a very powerful and userfriendly tool

PROS

The models, explores and looks are very easy to navigate once all set up. The SQL runner is a great feature that helps with querying the datasets that are available before diving in and creating explores. Dashboarding and sharing reports are also very easy with Looker. It makes increasing data visibility in the organisation very easy.

CONS

The visualisation features have come a long way over the years but sometimes it is still hard to customise visualisations.

Daniel

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2018

Great Customer Service

PROS

The looker team has great customer service. They are flexible and easy to reach. The chat feature in the product is awesome, as it quickly connects you to a Customer Success rep who can help you with pretty much anything!

CONS

The cost for this product is quite high compared to other BI tools. Also, this product requires a full time data engineer to keep the backend of the product to build new data models.

Anonymous

501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2017

Empowers entire companies with data with an intuitive software and incredible customer service

PROS

Even non technical people, get excited to use this product once they know how! Customization ability Incredible data visualizations Allows me to automate and optimize processes The friendliest and most helpful customer service

CONS

Loading dashboards can be very slow Validating code can sometimes take forever Occasional bugs make it temporarily go down for the entire company

Eric

Health, Wellness and Fitness, 501-1,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed January 2022

Looker is a decent data visualization tool

Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses, there wasn't one link to click for these people to find this information. Because of the rapidly changing business we were engaged in, Looker became stale quite quickly and we failed to resource it's in-house support, so it didn't end up being very useful.

PROS

Logging in the first time is simple and straightforward. I also had good experiences with chat support to solve small access and navigation issues.

CONS

Looker tables are not easy to dive into. I found them more helpful for high level information and trend identification. Without a team of Data Engineers or Analysts, Looker is a fairly static tool with some canned reports.

User Profile

Ayesha

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Build all your Dashboards with Looker

Great tool for building reports from scratch and creating dashboards to visualize data.

PROS

We have used Google Data studio in the past and now using Looker for creating dashboards and building reports. This has been very useful tool for us to compare data and infer insights out of it. The best part of this tool is the data gets refreshed automatically and the reports can be checked realtime.

CONS

No issues using Looker. It works great and loads data pretty quickly.

Showing 1 - 25 of 234 Reviews