Tribe Dynamics

RATING:

4.8

(29)

About Tribe Dynamics

Tribe Dynamics is a web-based influencer marketing platform that helps marketing agencies and lifestyle brands connect with influencers and measure earned media value. The solution enables administrators to set up key productivity indicators (KPIs) and track the brand’s performance against competitors. Managers can identify relevant influencers based on keywords, mentions and hashtags and utilize auto-generated groups to manage the community. Tribe Dynamics allows teams to build measurable campaigns, track earned media value (EMV) and gain insights into content across markets. Additionally, marketers can track and analyze posting history, engagement rates and follower count of influencers on a unified interface. Tribe Dynamics lets businesses generate due diligence re...

Tribe Dynamics Pricing

Starting price: 

$1,500.00 per month

Free trial: 

Available

Free version: 

Not Available

Tribe Dynamics search functionality

Tribe Dynamics Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Tribe Dynamics

1 - 5 of 29 Reviews

User Profile

Stephanie

Verified reviewer

Cosmetics, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2021

Measure Your Influencer Impact

We are happy to be able to review the impact of our influencer programs in a consistent and measurable way.

PROS

Competitive insights, influencer seeding, and in-depth features for managing our influencer campaigns and segments.

CONS

Simple to use but the tool is fairly expensive.

Taylor

Consumer Goods, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2021

Kopari Beauty

PROS

The ability to track EMV and see ranking amongst competitors

CONS

The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account

Reasons for switching to Tribe Dynamics

To be able to track influencers specific to EMV and in a software that most alike brands use to see where we rank competitively

alissa

Cosmetics, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2021

Great way to track

PROS

This has alleviated so much pressure from my team to manually track all of the influencer exposure.

CONS

I wish it allowed us to track more content creators.

Erica

Consumer Goods, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2020

Great team, great product!

I absolutely love the team at Tribe Dynamics. They make sure that you have all the tools you need to be successful on the platform, and check in monthly if you need a quick call to walk through anything you have coming up! They also have an amazing community where you can bounce ideas off of other people who use the platform - it's a game changer!

PROS

I love how easy it is to keep track of influencers on Tribe. I can assign tags (like their birthday month, a PR send to include them in, characteristics that will help us determine their eligibility for campaigns, etc), keep records of their address, email, all social channels, etc, and start and implement campaigns so easily. It's also so easy to sort through the influencers to determine which we'd like to use for different opportunities. I also love the "discover" feature, that help identify some influencers we may not be following that have tagged or talked about us recently. The competitive and industry reporting they provide is also TOP NOTCH and extremely trusted by our team.

CONS

We currently have two services to help us with social analytics on earned content. I wish that Tribe was able to help track user generated content, because with that we might eliminate the other service. Otherwise, Tribe is amazing!

Brittney

Marketing and Advertising, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2021

I've been using for years and will continue!

PROS

Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us.

CONS

The only issue we run into is ensuring all creators we gift or work with are on the Tribe panel and their content can count towards EMV. We also currently use another management tool that has affiliate directly integrated and manages payouts which has been a huge focus for us in the last year - I believe Tribe is beta testing link currently.

Vendor Response

Thanks for taking the time to leave us a review, Brittney! We know the influencer industry is constantly changing so we try to reevaluate our market panels regularly to make sure our coverage matches the space. With this in mind, we encourage you to continue to prioritize the influencers who align with your brand! Also, you can now track affiliate ROI via their Shopify discount code straight from your central Tribe hub with our latest Shopify integration! We hope to expand these capabilities in the future and will be sure to keep you updated with any progress.

Replied April 2021