MailerLite

RATING:

4.7

(2024)

About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users desig...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

MailerLite Pricing

Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

Starting price: 

$10.00 per month

Free trial: 

Available

Free version: 

Available

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MailerLite Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for MailerLite

1 - 5 of 2,002 Reviews

Erin

Marketing and Advertising, 1 employee

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed April 2024

MailerLite Review: Doesn't Work For Everyone!

User Profile

Michael

Verified reviewer

Marketing and Advertising, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

Excellent....no complaints whatsoever. Customer service was prompt and helpful

PROS

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

CONS

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Reasons for switching to MailerLite

Custom service from Wishpond is slow, but the number one issue, their system to setup a campaign is so *complicated**, they havent updated the platforms ui or templates for landing pages and forms in a over two years. The company is stagnant when it comes to doing any improvements. All other platforms in this space, continually are improving their website, landing pages, Ui, customer support, features. Wishpond is just dead it seems. What is disappointing, IT HAS GREAT POTENTIAL to be a market leader, because of all the features it has...but users can work on potential.

Vendor Response

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

Replied August 2021

Sílvia Isabel

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

Simple, practical and intuitive

Simple, easy, with fantastic technical support. Very positive experience.

PROS

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

CONS

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Reason for choosing MailerLite

The cost-benefit ratio. More features at a lower cost.

Reasons for switching to MailerLite

The free version was more limited and the paid version was too expensive for the features it provided.

User Profile

Ricki

Verified reviewer

Marketing and Advertising, 1 employee

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

FUNCTIONALITY

3

Reviewed March 2024

MailerLite is great, but you need to have a little knowledge/persistence of email platforms

I like MailerLite for the how polished it looks. But it's not the first choice I suggest to my clients and it has a learning curve. I use it for my automated campaign and I think it can be a great option for someone who puts in the effort to learn it. But if you want the quickest option I'd suggest looking elsewhere.

PROS

MailerLite has beautiful looking emails, the design options make the emails look really nice, like they come from a program that must cost money, but the great thing is they have a robust free program.

CONS

It can be difficult to figure out how to set up the campaigns. And there are less people who put out tutorials, so it can take some digging to find a YouTube video that explains the exact thing you are trying to accomplish.

Reasons for switching to MailerLite

I wanted a free platform and Flodesk doesn't offer that.

Ryan

Publishing, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Great value for the cost

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

PROS

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

CONS

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Reasons for switching to MailerLite

Way too expensive, way too complicated, and/or a terrible user interface.