Mixpanel
About Mixpanel
Mixpanel Pricing
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations
Starting price:
$25.00 per month
Free trial:
Available
Free version:
Available
Most Helpful Reviews for Mixpanel
1 - 5 of 127 Reviews
Sushant
Verified reviewer
Education Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2021
Simple & effective product analytics tool
Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
PROSI always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
CONSCustomer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
Luis
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
The king for product Analytics
I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.
PROSAmazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.
CONSThere are some analytics features only accessible in Enterprise, but it is a minor inconvenience.
Reasons for switching to Mixpanel
Needed more features related to SaaS
Anonymous
11-50 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
2
VALUE FOR MONEY
1
FUNCTIONALITY
4
Reviewed September 2019
Too complex and not so reliable
We can set up lots of funnels and the visualisation always helps.
CONSThe data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools
Yuvan
Verified reviewer
Education Management, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed July 2023
Best decision to use Mixpanel
Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.
PROSMixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.
CONSIt should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.
Reason for choosing Mixpanel
For my use case Mixpanel fits the best.
Cagri
Verified reviewer
Transportation/Trucking/Railroad, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed June 2023
My Favorite Tool for Product Analytics
Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.
PROSMixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.
CONSIt's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.