About BrightInfo

BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analytics functionalities within a suite.

BrightInfo integrates with different customer relationship management (CRM) systems including Salesforce Pardot, Marketo, HubSpot, Act-on and MailChimp, which enables automated data transfers from these systems for analysis. The product also offers audience profiling which enables users to capture visitor data, such as demographics, browsing patterns and mouse movements, and use that information to predict behaviour.

Content personalization tools enable users to recommend relevant content ba...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

25 Reviews of BrightInfo

Average User Ratings

Overall

4.72 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(21)

21

4 stars

(3)

3

3 stars

(0)

0

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 25 results

July 2016

Andrew from Automata LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

Content Personalization with Measurable Results

Our experience with real-time content personalization for our website had been historically poor to the point that from a marketing/sales perspective, we had almost given up our efforts entirely. With past solutions, we couldn't measure results in any sort of meaningful way and therefore couldn't determine if content personalization "worked" for us. A colleague of mine suggested BrightInfo and we were immediately drawn to the solution for two reasons: 1) The free trial offer 2) The ability to A/B test our conversions with/without BrightInfo During the trial period, we realized a 200% increase in conversions without spending a dime, and we made our content/inbound marketing teams extremely happy. In short, we always suspected that serving relevant content to our website visitors at the right time would be valuable, but BrightInfo was the first solution we worked with that could prove it.

Pros

Ease of use, ability to launch & then ramp extremely quickly, ability to A/B test

Cons

We're in month 4 and haven't yet experienced any.

July 2016

Justin

Verified Reviewer

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

BrightInfo has extremely made my website hassle-free.

Before I came to know BrightInfo, I had been battling with my site signing up. I began losing a few customers since they were irritated while signing up on my site could take them quite a while. I attempted numerous product yet the issue couldn't comprehend, so while as yet looking on the web I saw the profile of BrightInfo, Initially, I would not like to attempt it, be that as it may, when I viewed at what it appears to offer, I try it. With a big surprise, this software automatically revamped my site after I install it. I did not contact any expert or developer to do a thing, rather this amazing tool did everything to bring back my site alive. This software is extremely recommended.

Pros

The software offers beyond my expectations, works credibly well if you install it proper.

Cons

It takes a good learner to install it, since you would need to follow the installation guides. It wouldn't work fine if you don't install it in the proper manner.

January 2017

Anonymous

Verified Reviewer

Time Used: Free Trial

Review Source: GetApp


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

January 2017

Brightinfo doesnt move any needles - and it's expensive

We tried brightinfo for several months, all the while tweaking its configuration to achieve some level of lead generation. After 4 months, we saw no effective increase in either engagement or lead generation. We also had dozens of customer complaints about the popups. We approached Brightinfo to get out of our contract but were denied even after providing over half a dozen compelling examples of how the product was not a good fit for us. Brightinfo would rather us remain to pay the contract than walking away on good terms in an "it just didn't work" opt-out scenario that would have shown both the degree they believe in their product and care about their customers. As such, we're paying for a piece of software we do not use. Beware and make sure to pay attention to your trial dates.

Pros

The support is responsive.

Cons

Product failed to deliver on lead generation or increased engagement. Customers disliked the constant popups and wonkiness on mobile resolutions. No measurable sign of performing any "intelligent" content surfacing to defined user personas.

July 2016

James

Verified Reviewer

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

July 2016

Get The App and Forget About Your Site Worries!

It's absolutely fabulous if you found the right software for your website that could terminate every issue and keep your site smooth and sharp. Lately, I had found this software with the big name "BRIGHTINFO". Personally, I don't think there is any software on the planet that works credibly amazing like Bright-Info. With some errors, I had on my site, the software helped me searches every other issue and brought my site back to normal. My site stopped to navigate, couple with the templates issue, which made it difficult to scroll the pages or navigate to the next page. However, BrightInfo has completely wiped away that threats, keeping my site fresh and awesome, I honor this software to the highest degree.

Pros

The software looks great and value for money. The usage is very easy and customer support is nothing to write home about, absolutely great too. With few clicks, you're on the Goooo!

Cons

The installation was perfect, except at the beginning when I hadn't studied the installation guide, so I wanted to have some tough time. But the moment I studied the guide it was "just one way". I am very grateful to this App and the developers.

July 2016

Nelson

Verified Reviewer

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

The App works as if it's a magic or mystery!

What sort of software is this? Working as if it's a magical product, going deep to resolve my site issues. As a designer, I engaged this wonderful product to boost my site speed and templates of my AutoCad, however, the software did what I wasn't expecting. It went thus far removing all the unnecessary popups that appear on my site in every moment, contributing to my site failure to speed up. This is my first time I have acknowledged a true App that has been working effectively for solid four months without a breakdown, wow! This wonderful software has made my work easy and extremely quick, it has cleared all the viruses on my site and making it very sharp. I highly recommend this software to anyone seeking to revamp his or her site.

Pros

Great App, all you required is proper installation, just follow the tutorial, get it done, then you're on the GO!

Cons

No cons, No disappointment, No disadvantage! Just win-win!