Buffer
About Buffer
Buffer Pricing
Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.
Starting price:
$6.00 per month
Free trial:
Available
Free version:
Available
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Most Helpful Reviews for Buffer
1 - 5 of 1,440 Reviews
Elizabeth
Hospital & Health Care, 201 - 500 employees
Used more than 2 years
OVERALL RATING:
5
Reviewed April 2021
Easy to use and essential for my business
Amber
Verified reviewer
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
FUNCTIONALITY
4
Reviewed October 2019
Stay Ahead on Social Media Easily with Buffer
Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!
PROSBuffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.
CONSUsing Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.
Reason for choosing Buffer
We typically recommend either Buffer or Hootsuite to our clients that need help with social media scheduling! Most of our smaller clients normally choose the Buffer Pro Publish package, simply based on price, since 100 messages scheduled ahead of time is more than enough!
Thierry
Photography, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed September 2023
A powerful tool for a very low price !
Very good experience in overall, and amazing list of options available already with a free, or lowest plan account.
PROSI am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget
CONSI rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time...
Reason for choosing Buffer
The huge increase of the price from Later (250% increase), from one day to another, and after a few years of being their customer was a bit too much for me. When I looked into Buffer, I could have way more options for a much lower price ! I think that buffer is probably the best tool for users that are starting with small accounts, without sacrifying the options and possibilities.
Reasons for switching to Buffer
Later dramatically raised their price and oblige me to change my plan. I was using Later for years, with a plan of 18 dollars for 3 accounts max (I was using 2 accounts at this time). From one day to another, they told me that my plan was no longer available, and I had to change to a new plan. The new plan was (and still is) 25 Dollars per account, and with less features than my previous plan (Like 3 months of data instead of 1 year, no hashtag suggestions anymore, etc...). So an increase of 250% of the price with less features was not an option for me anymore. This is maybe fine for big accounts with big revenues, but not for small users like me...
Anonymous
2-10 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
3
Reviewed November 2023
User-friendly but sometimes a bit clumsy
Overall Buffer fits quite alright with the small businesses, but is definitely not a good choice for bigger companies.
PROSBuffer offers an intuitive and user-friendly interface, making it accessible even for beginners. I also liked the fact the platform provides content suggestions and ideas to help you create engaging social media posts. There is even a free plan option that is efficient for very small businesses and individuals.
CONSThe free plan has limited features and restrictions, so I went for the paid plan. It's still a bit clumsy sometimes, with recurrent bugs and tech issues. For example, it's very hard to post on LinkedIn (no tagging available). It's also not possible to post on Instagram.
Reason for choosing Buffer
The pricing was more interesting at the time
Arienne
Non-Profit Organization Management, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed January 2024
Buffer Review
I love buffer! It's really easy to use and connect with your different social media platforms to manage and schedule. I love that you can connect LinkedIn to make it easy. We use it regularly because it's awesome
CONSThe only cons are mainly just budget pieces. We can't afford to pay for it, so we can only connect a few platforms instead of all of them. We can only schedule so many as well. But that's lacking of budget really.
