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Digital Signage Software


 
Enplug logo
 
Enplug is a digital signage solution used to display digital content. Companies can use Enplug to communicate their message to their target audience via social feeds, blogs, videos and other digital content. Enplug allows companies... Read More
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Enplug is a digital signage solution used to display digital content. Companies can use Enplug to communicate their message to their target audience via social feeds, blogs, videos and other digital content. Enplug allows companies... Read More
 
UCView logo
 
UCView is a digital signage management solution designed for companies of all sizes. It offers content management, media storage and multi-screen display within a suite. The software is available in both on-premise and cloud-based... Read More
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UCView is a digital signage management solution designed for companies of all sizes. It offers content management, media storage and multi-screen display within a suite. The software is available in both on-premise and cloud-based... Read More
 
Skykit logo
 
Skykit is a cloud-based digital signage platform designed for companies of all sizes. It offers content publishing, automatic player updates and a media library within a suite. The solution is based on the Google Cloud platform and... Read More
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Skykit is a cloud-based digital signage platform designed for companies of all sizes. It offers content publishing, automatic player updates and a media library within a suite. The solution is based on the Google Cloud platform and... Read More
 
Digital Sign Service logo
 
Digital Sign Service is a solution for the digital signs outside of meeting and conference rooms. It displays information about current and future events happening in particular rooms. Users can book meeting rooms from Outlook and... Read More
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Digital Sign Service is a solution for the digital signs outside of meeting and conference rooms. It displays information about current and future events happening in particular rooms. Users can book meeting rooms from Outlook and... Read More
 
SmartSign2go logo
 
SmartSign2go is a digital signage solution for small businesses throughout North America. It allows users to display a variety of content on TV screens including videos, photos, text, website snippets, weather, information tickers... Read More
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SmartSign2go is a digital signage solution for small businesses throughout North America. It allows users to display a variety of content on TV screens including videos, photos, text, website snippets, weather, information tickers... Read More

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The TV Sign logo
 
The TV Sign is a cloud-based digital signage system that allows users to display signs on television screens. It can be managed from anywhere in the world. It can be used in restaurants, employee break rooms, waiting rooms, bars, clubs,... Read More
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The TV Sign is a cloud-based digital signage system that allows users to display signs on television screens. It can be managed from anywhere in the world. It can be used in restaurants, employee break rooms, waiting rooms, bars, clubs,... Read More
 
bpm'online marketing logo
 
Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
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Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
 
Cosmos Integrated Marketing Portal logo
 
Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
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Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
 
SAM logo
 

SAM

SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
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SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
 
Lead Guerrilla logo
 
Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email... Read More
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Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email... Read More

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Oktopost logo
 
Oktopost is a cloud-based social media monitoring and analytics tool designed for companies of all sizes that enables social media publishing, social listening and social advocacy in a single solution. Oktopost’s social media publishing... Read More
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Oktopost is a cloud-based social media monitoring and analytics tool designed for companies of all sizes that enables social media publishing, social listening and social advocacy in a single solution. Oktopost’s social media publishing... Read More
 
Xert Precision Suite logo
 
Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More
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Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More
 
REACH logo
 
REACH Media Network offers digital signage solutions that help display announcements, news feeds, schedules, sports scores, social media feeds and other information directly onto digital signage boards in real-time. REACH helps users... Read More
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REACH Media Network offers digital signage solutions that help display announcements, news feeds, schedules, sports scores, social media feeds and other information directly onto digital signage boards in real-time. REACH helps users... Read More
 
SAP Hybris Cloud for Customers logo
 
SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
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SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
 
XhibitSignage logo
 
XhibitSignage is a digital signage content management solution for businesses of all sizes. It is compatible with Windows, Apple and Linux operating systems. XhibitSignage offers a multi-user platform, scheduling, real-time updates... Read More
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XhibitSignage is a digital signage content management solution for businesses of all sizes. It is compatible with Windows, Apple and Linux operating systems. XhibitSignage offers a multi-user platform, scheduling, real-time updates... Read More

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Viewneo logo
 
Viewneo is a web-based digital signage solution for businesses of all sizes. It is compatible with Android, Chrome OS, iOS and Amazon FireTV and Stick. Some of the primary features of Viewneo include automatic a file converter, content... Read More
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Viewneo is a web-based digital signage solution for businesses of all sizes. It is compatible with Android, Chrome OS, iOS and Amazon FireTV and Stick. Some of the primary features of Viewneo include automatic a file converter, content... Read More
 
IdeaLab logo
 
IdeaLab is a cloud-based project collaboration solution designed for companies of all sizes. It offers project management, idea collaboration and polling functionalities within a suite. IdeaLab allows users to customize the appearance... Read More
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IdeaLab is a cloud-based project collaboration solution designed for companies of all sizes. It offers project management, idea collaboration and polling functionalities within a suite. IdeaLab allows users to customize the appearance... Read More
 
Socibd logo
 
Socibd is a cloud-based social network administration solution designed for companies of all sizes. It offers social network management, membership management and document management functionalities within a suite. Socibd’s social... Read More
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Socibd is a cloud-based social network administration solution designed for companies of all sizes. It offers social network management, membership management and document management functionalities within a suite. Socibd’s social... Read More
 
CloudCherry logo
 
CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
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CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
 
Outfit logo
 
Outfit is a cloud-based brand management and marketing production platform. It aims to provide brand consistency by speeding up asset execution and implementation across all media in an organization. Midsize to large enterprises in... Read More
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Outfit is a cloud-based brand management and marketing production platform. It aims to provide brand consistency by speeding up asset execution and implementation across all media in an organization. Midsize to large enterprises in... Read More

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Buyer's Guide

by Andrew Friedenthal,
Market Research Associate
Last Updated: September 21, 2017


When was the last time you saw any positive and measurable ROI from your signage? Have you written off signage altogether? Perhaps it’s time to invest in a digital signage strategy that engages more customers.

Reports indicate that digital signage captures the attention of 63 percent of passersby. That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. But how do you manage what’s on the screen?

Enter digital signage software. There are many digital signage systems to choose from, with each platform offering different features. We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. Here’s what we’ll cover:

What Is Digital Signage Software?
Benefits of Digital Signage Systems
Key Questions to Ask When Selecting Digital Signage Software
Pricing: Web-Based vs. On-Premise

What Is Digital Signage Software? 

Digital signage solutions manage static and interactive digital displays. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays.

While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These include:

  • Content management
  • Digital signage player
  • Digital screen

Below, we explain each of these components in more detail.

Content management A content management system (CMS) is the foundation of a digital signage system. Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates.
Digital signage player This connects to your TV/screen and houses your actual content to be displayed. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server.
Digital screen This is simply the interface through which your digital content is displayed. Flat screen televisions are the most popular option, but custom screens are also available. Something to consider is whether you want an interactive display with touch screen functionality.

Below are some examples of how businesses are leveraging digital signage to entice and engage passersby:

Examples of digital signage software in action
Innovative examples of digital signage software via Rise Vision

Benefits of Digital Signage Systems

Regardless of your type of business, digital signage can increase engagement, particularly if it’s interactive.

Digital signage systems offer an array of advantages over non-digital signage. Among these options, cloud-based digital signage solutions offer many advantages over desktop signage systems. The top differentiating benefits include:

Flexibility Digital signage systems enable you to change your displayed content as desired. Non-digital signage systems typically convey one message permanently (i.e. cardboard signs, posters, flyers). Not only do digital sign systems enable repeated customization, but cloud-based systems let users monitor and make customizations remotely. Computer-driven digital signage systems require that changes be made on the connected computer.
Size Digital signage systems are conveniently sized, and are often no bigger than a thumb drive. Even the larger ones typically max out at 6x3 inches.
ROI and lifetime value Since they provide the ability to continually update relevant new content, digital signage systems provide a higher ROI than non-digital or computer-driven signage.

Key Questions to Ask When Selecting Digital Signage Software

When selecting the best digital signage system for you, there are certain factors to keep in mind. It’s important to work out some sort of digital signage plan before selecting your system. These questions can help guide your way when choosing the right digital signage system:

What type of content do you want to display? Knowing what you want to display will help you determine the must-have capabilities for your new digital signage software. It’s also important to decide whether you want to display video on your signage screens. If so, you’ll want to make sure your system supports video.

Do you need a touchscreen display? Whether you want a touchscreen will affect all three components of a digital signage system. If you do, you’ll need your CMS and player to support interactive content, as well as a touch-enabled screen.

Should you opt for a cloud-based system? While there are still a number of great computer/desktop-only systems, cloud-based options are becoming increasingly popular due to the ability to update signage remotely.

Is a digital signage player included? Many providers package their systems with all the needed components. If you opt for an option that doesn’t include a digital signage player, choosing a player and installing your digital signage software can be a time-consuming and technically difficult process.

Pricing: Web-Based vs. On-Premise

A key consideration when evaluating digital signage software is what deployment model is right for your organization. Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS), which is also known as “web-based software.” This means that the system is hosted remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection. This means that users can use the software anytime, in any location.

An on-premise deployment, on the other hand, means that the the software is hosted on the user’s own servers. All data and applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).

Larget companies typically have the manpower and IT resources to host an on-premise solution. For smaller companies, however, this can be an expensive and unrealistic option. Such companies may therefore want to consider a web-based solution, as these sytems are typically less expensive up front and can be up and running more quickly than an on-premise solution. One trade-off, however, is that web-based solutions may not offer functionality that is as robust, and any customization or integrations will require working with the vendor or a third party, which can itself be costly.

 

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