All iContact Reviews

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Mary

Non-Profit Organization Management, 2 - 10 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2022

Great email marketing platform

User Profile

Trevor

Verified reviewer

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

PROS

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

CONS

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Vendor Response

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied March 2018

Bradley

Food & Beverages, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2023

A more frugal and efficient option than other competitive offerings.

Good (cheaper) alternative option for email campaigns over competitors.

PROS

Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.

CONS

Ability to change/edit existing templates required extra support.

Reasons for switching to iContact

Cost of product and support offered. Better all-round.

Vendor Response

Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience.

Replied November 2023

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2018

I've used iContact for the last five years.

PROS

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

CONS

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Vendor Response

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Replied May 2018

Karen

Information Technology and Services, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2020

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

PROS

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

CONS

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Reasons for switching to iContact

We kept losing data with ClickDimensions, it wasn't stable for the 3+ years we used it. We tried to help them fix their software but spent more time resolving issues than using the product. Their support was terrible. It does no good to have all this functionality and not be able to reliably use it.

Vendor Response

Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager

Replied November 2020

Meghann

Legal Services, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed July 2022

For Small Businesses ONLY

Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

PROS

It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

CONS

I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

Reason for choosing iContact

Ultimately the price point is what led our small business to choose iContact

Vendor Response

Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

Replied July 2022

User Profile

Charlie

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must!

iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

PROS

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

CONS

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Vendor Response

Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

Replied March 2018

User Profile

Dave

Verified reviewer

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2018

The features you want with the support you need.

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.

PROS

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

CONS

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Vendor Response

Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

Replied April 2018

User Profile

Nicholas

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2017

Saved us a lot of money!

Received same level of service from competing ESP for 1/4 the cost.

PROS

Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.

CONS

Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.

User Profile

William

Verified reviewer

11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2017

iContact has helped us an incredible amount with everything you need for email marketing!

Our whole email marketing campaign has benefited from this causing our company to succeed. Complaints have gone done and our open rates have gone up. iContact provides great advice whether you're just starting out in e-marketing or have been doing this a long time. We're able to fine tune our emails and get valuable insight from them.

PROS

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

CONS

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

Samuel

Insurance, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

iContact for Email Marketing Optimization

iContact enables me to save time by creating marketing emails via drag and drop functionality.

PROS

Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails.Managing email deliverability is another great thing that I like about iContact.

CONS

It’s been years with iContact and I face zero errors when using it.

Vendor Response

Thank you for the awesome review!

Replied August 2023

Marek

Financial Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2023

iContact Review

Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform.

PROS

One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement.

CONS

While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms.

Vendor Response

Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team.

Replied May 2023

Angela

Management Consulting, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

User friendly, Customer service very helpful

I can set up emails to go out before I go on vacation or take a day off and set up the time for them to go out. Linking our website, blog, emails to the email blast

PROS

Images easy to upload, change colors of them. Link to social media accounts. I copy and past from word and it uploads easy. Contacts- i like having different lists so I can email just that list/group

CONS

I would like to Link multiple social media accounts. Facebook linked in twitter. i would also like Pinterest and Instagram on the social sites. Maybe i can do this but i just thought of can I do a timed post to just social media? Also tagging others on social media before I send out the email. Just thoughts. other service could be sales leads

Vendor Response

Hi Angela. Thank you for your review! It is excellent to hear that uploading and editing images has been an easy process for you. Including that visual element in your messages can be a key factor in driving higher open rates, and we want to make it as easy as possible. We also appreciate your feedback about adding social media options such as Pinterest and Instagram, and will certainly take this into account as we plan out future releases. You can schedule social media posts using the Social tab in your account. I hope that this helps, but if you have any further questions feel free to reach back out to us! https://app.icontact.com/icp/core/help/en-us

Replied May 2018

User Profile

Rebecca

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2017

iContact Helped Improve Deliverability of our Emails

PROS

I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

CONS

The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Vendor Response

Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!

Replied March 2018

User Profile

Bill Laurel

Verified reviewer

Hospital & Health Care, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed March 2023

User Friendly

iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.

PROS

'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.

CONS

I have no complaints about the product so far.

Vendor Response

Thank you so much for your review! We appreciate you taking the time to share such kind words.

Replied March 2023

Anonymous

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed April 2018

iContact lets businesses manage multiple mailing lists and social media accounts with relative ease.

PROS

I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.

CONS

Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/

Vendor Response

Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!

Replied May 2018

Anonymous

51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2018

My experience working with iContact has been extremely positive!

PROS

Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.

CONS

We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.

Vendor Response

Thank you for taking time to leave a review. We're happy to hear that your overall experience has been extremely positive. It's also exciting to hear that your Strategic Advisor has been meeting or exceeding your expectations. Thank you for your reporting feedback and suggestions, as well. We're actively working on a new reporting experience and will keep your comments in mind as we're making enhancements. Thank you for being a loyal customer!

Replied April 2018

Katy

Leisure, Travel & Tourism, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2018

Incredible Support, always available via PHONE if needed.

One-on-One support, ability to save templates, monthly projects.

PROS

It's practically point and click - if it's not, a simple phone call and it becomes that! I love having a 'person' connected to our account - so I may frequently utilize their expertise. Many other companies do NOT offer phone help - which is a deterrent.

CONS

I do wish integrating forms into our website is easier - but it seems to be a hassle. Mainly because we've spent over a year creating our own forms to find out it isn't compatible with iContact. We're working on a solution but it is tiresome.

Vendor Response

Hi Katy. Thanks for your feedback! We're pleased to hear that our support and services teams have been so helpful for you. Your happiness as a customer is our top concern. We also appreciate your feedback around form creation. We're aware of the issue you're experiencing and are keeping it top of mind as we continue to evolve our platform. Thank you for being such a loyal customer!

Replied April 2018

Amara

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2018

I've used iContact 8+ years. It's a great cost effective solution to keep our residents informed

PROS

The software is easy to use and offers enough flexibility to get our messaging out to our residents.

CONS

I would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.

Vendor Response

Hi Amara. Thank you so much for being a loyal iContact customer of over 8 years! We are glad to hear that you find the software both easy to use and flexible. Our goal is to ensure iContact is easy for new customers to pick up on, while remaining flexible enough to give our more experienced customers room to grow. We appreciate the feedback about messages looking different after they are sent. Different email providers can display the same content in their own unique ways. Ideally we would love to offer a design that remains consistent across all email platforms, and we will take your feedback into account as we work to make iContact even better!

Replied May 2018

User Profile

Nicole

Verified reviewer

Civic & Social Organization, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

iContact has been a valuable tool for growing and improving my organization's email marketing.

It helped us take our email marketing to the next level and helps facilitate more strategic approaches to our email marketing and digital fundraising. With icontact we recently implemented a new digital fundraising program that has been highly successful.

PROS

It is quite user-friendly, allowing us to create high-quality, professional emails with strategic segmentation. Their support team is excellent. Our "Strategic Adviser" is always pushing us toward the latest industry best-practices and keeping us at the cutting edge. Their support team is also quick to respond to any challenges we have and readily offers solutions.

CONS

Sometimes it can be glitchy and the format/design that you create doesn't always comet through exactly on different email platforms. Also, it would be ideal if it offered e-commerce tracking.

Vendor Response

Hi Nicole! We're glad that you've found iContact so valuable for your organization! We'll be sure to let our Strategic Advisors and Support hear your kind words. And we know what you mean: Getting an email to display correctly across all platforms is a great frustration to all email marketers, which is why we are constantly testing our themes and layouts in order to minimize those glitches as much as possible. We'll also send your suggestion about e-commerce tracking to our dev team. Thanks for your response!

Replied March 2018

Karen

Events Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

This is a wonderful platform which we have used for many years.

Ability to reach our contacts regularly.

PROS

Very easy to use and great customer support! They have helped us improve our email deliveries and upgrade our image, including our social media presence.

CONS

They do upgrade routinely and it takes a little time to get used to the changes. Even then, support helped us with it.

Vendor Response

Hi Karen! We sincerely appreciate you taking the time to provide this valuable feedback. We truly believe that our success is deeply connected with the success of our customers, so we are happy to hear that our team has been there when you needed them. We are always ecstatic to help companies like Directors Roundtable who provide deep, actionable insight across the country. Thank you for letting us know about the upgrade process, we are always looking to make our experience seamless, and we will look into making the upgrade experience even easier for you and others. Have a great day and thank you for your time!

Replied March 2018

Barbara

Airlines/Aviation, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2018

It was a very helpful tool, especially when they change the UX features.

It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.

PROS

It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.

CONS

It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.

Vendor Response

Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!

Replied April 2018

Marcy

Broadcast Media, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

I've used iContact for years. It's the best value for the money & the customer service is fantastic.

It keeps us in touch with our clients with ease and for a good price.

PROS

The customer service. It is always excellent and they go above and beyond to help. Day/Evening whatever, I've gotten great service. I use them for my employer for over 5 years, but I was also volunteering for a small non-profit group that had a tiny budget. Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future. I was really impressed. When I have had questions or the rare problem they helped right away, either on chat or the phone.

CONS

Perhaps they might not be as fancy as other companies, but redesigning our newsletters isn't something we do often, so we might not be taking advantage of all the new stuff they have put in place.

Vendor Response

Hi Matt. Thank you so much for the rave review of our customer service team! We are pleased to have a truly knowledgeable and caring staff to help you with any questions you have along the way. If you are ever interested in learning more about our new features and how to use them, please don't hesitate to reach out to our customer service team for help. Thank you for being a loyal iContact customer!

Replied May 2018

Anonymous

201-500 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2018

Friendly customer service folks, quick to create emails

PROS

Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month.

CONS

Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)

Vendor Response

Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.

Replied April 2018

Anonymous

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

2

Reviewed April 2018

Good and bad, depends on what I need to do

PROS

For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code.

CONS

I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content.

Vendor Response

Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates.

Replied May 2018

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