Finding software can be overwhelming. We help businesses choose the right marketing resource management software to monitor brand consistency and calculate campaign ROI.

Showing 1-20 of 72 products

KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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INBOX25

INBOX25 is a marketing automation platform that helps businesses of all sizes manage lead capturing, personalized engagement and sales. The solution leverages artificial intelligence to provide a unified platform for marketing and... Read more

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Recent recommendations: 8 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

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Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

Platforms: MacWinLinux
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Katabat Marketing Automation

Katabat Liberate is a cloud-based marketing automation solution that helps businesses to manage workflows and customer relationships. The solution caters to a variety of industries including telecom, retail banks, credit-based consumer... Read more

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Platforms: MacWinLinux
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Cosmos Integrated Marketing Portal

Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read more

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Platforms: MacWinLinux
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bpm'online Marketing

Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read more

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Platforms: MacWinLinux
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Integrate

Integrate is cloud-based marketing software that helps marketers reduce customer acquisition costs and automate the conversion of leads into opportunities. Its Demand Marketing Orchestration tool allows users to collect actionable... Read more

Platforms: MacWinLinux
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Revel

Revel is a cloud-based business platform that integrates operations and customer channels with point-of-sale (POS) functionality in a single dashboard. It is suitable for stores and restaurants of all sizes and provides users with... Read more

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Planable

Planable is a cloud-based social media collaboration and approval solution that caters to media agencies, freelancers and marketing teams. Key features include automated publishing, content management, multi-account management, multi-user... Read more

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Salesforce Marketing Cloud

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read more

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Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filtering,... Read more

Platforms: MacWinLinux
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eClincher

eClincher is a cloud-based social media management tool that helps businesses manage social media accounts and marketing activities. eClincher provides a single interface through which users can manage brand awareness, publishing,... Read more

Platforms: MacWinLinux
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Bannersnack

Bannersnack is a cloud-based solution that lets users design customized banners. It is suitable for midsize and large enterprises. The solution's banner maker allows users to make banners compatible with both Google Adwords and Facebook... Read more

Platforms: MacWinLinux
Deployments: Cloud,
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Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets... Read more

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Uberflip

Uberflip is a cloud-based content creation and management solution for marketers and sales personnel. It helps marketers to create tailored content for multiple marketing campaigns. It offers tools to create digital content, generate... Read more

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Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s... Read more

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Adobe Marketing Cloud

Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics,... Read more

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Buyers guide


Last Updated: March 28, 2019

These days, marketers are faced with a growing number of digital channels they can use to engage with customers at a much quicker pace than ever before.

Because of this, there are more moving parts to track over shorter periods of time when organizations are planning and measuring marketing campaigns. To keep pace in today’s digital environment, marketers must use their internal resources wisely.

This is where marketing resource management (MRM) comes in. MRM acts as the "administrative backbone" for day-to-day marketing operations by helping companies track and use their marketing resources more efficiently.

This guide will help you learn more about MRM software systems so you can make the right purchase decision for your business.

Here's what we'll cover:

What Is Marketing Resource Management Software?
Common Marketing Resource Management Software Functionality
Benefits of Marketing Resource Management Software
Market Trends to Understand

What Is Marketing Resource Management Software?

In a nutshell, MRM software helps users manage the back-end process of marketing. It allows companies to more efficiently plan, manage and execute on marketing programs and campaigns. It also helps companies make sure they maintain a consistent brand image across marketing and communication channels.

An MRM system typically includes capabilities for planning, budgeting and tracking marketing activities, as well as tools for managing digital brand assets, workflows and approval processes.

 

Microsoft Dynamics' marketing resource management interface

 

Microsoft Dynamics' marketing resource management interface

Common Functionality of Marketing Resource Management Software

MRM software typically offers functionality for strategic planning and financial management, asset and project management and, to some degree, reporting and analysis. The exact functionality offered may vary from vendor to vendor.

Common Functionality of Marketing Resource Management Software

Financial planning Tracks expenses, schedules and resources needed to execute campaigns. Users can link marketing objectives to expected results for each program and campaign.
Project management Organizes the marketing production process and allows users to report their progress and view upcoming activities.
Workflow automation Automates common tasks, such as content approvals and cost and expense tracking, to help organizations work more efficiently.
Calendaring Offers a shared view of marketing activities with associated time frames.
Digital asset management Stores and provides shared access to marketing assets, such as images, videos, documents, marketing materials and logos.
Reporting and analysis Provides reports on marketing efficiency, campaign performance, resource allocation and more.

Benefits of Marketing Resource Management Software

There are many benefits to using an MRM system, including the following:

Brand asset consistency. MRM systems often provide asset management to ensure that all marketing content is brand-compliant and meets usage specifications. It also helps marketing teams avoid inconsistencies in brand image and communication by allowing them to share materials and keep them out of silos.

Illumination of bottlenecks. A common challenge in any organization