Oktopost

RATING:

4.5

(104)

About Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share so...
Social BI

Oktopost Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Oktopost

1 - 5 of 102 Reviews

User Profile

Dan

Verified reviewer

Civil Engineering, 5,001-10,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2023

Great Social Media Scheduling and Automation Platform

Our social media activity and performance has increased over 60% since starting to use Oktopost. We evaluated several other enterprise-level social media automation platforms (Sprout Social, Buffer, Hootsuite, etc), but found Oktopost the best fit and provided the best support

PROS

Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.

CONS

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Reason for choosing Oktopost

See above. Better support and features that fit our teams needs. One critical selling point was the integration with Pardot/Salesforce (our CRM), and also with Google Analytics and Tag Manager to ease tracking of performance

Sofia

Computer Software, 51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed November 2023

Good tool for social media management and advocacy

PROS

The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.

CONS

The social listening tools and analytics are not as great as other SMM tools might have.

Vendor Response

Hi Sofia- wow, your feedback just made our day! We're thrilled to hear that you love the support from team Oktopost and that the advocacy solution is adding that extra boost to your team's content game. It's fantastic to know that we're helping you not just work but have some fun with friendly competition too! We're sorry to hear your thoughts on Social Listening and Analytics. Our goal is to make Oktopost your go-to social media powerhouse, and we're constantly working on updates to make it even more robust. We take pride in our Analytics, especially because they are a huge reason why our customers love using Oktopost and have purchased Oktopost in the first place. We're always here for a chat, so if you ever want to share more insights or suggestions on how we can improve, feel free to reach out. Your thoughts are like gold to us, and we're all ears for making your Oktopost experience even more amazing. Thanks a bunch for being a rockstar Oktopost user!

Replied December 2023

Anonymous

1,001-5,000 employees

Used daily for less than 12 months

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

FUNCTIONALITY

3

Reviewed January 2018

Great tool for small scale social teams

PROS

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

CONS

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Lucy

Verified reviewer

Internet, 11-50 employees

Used less than 12 months

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

Reviewed October 2015

Reporting, conversion tracking, advocacy - complete social reporting!

Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

PROS

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

CONS

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Chris J.

Verified reviewer

Research, 51-200 employees

Used less than 6 months

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

Reviewed April 2016

One of the best social marketing platforms

Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

PROS

• Outstanding customer support • Unique product - the campaign focus is excellent for marketing teams • Campaign tagging for report filtering • Reports are best-in-class with important metrics (conversion funnel)

CONS

• Basic in-app curation engine (although browser extension improves this functionality) • Limited social account overview feature in reporting