SproutSocial Software

4.36 / 5 (342)

About SproutSocial


SproutSocial is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a “Smart Inbox,” which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using SproutSocial's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

SproutSocial offers services on a monthly subscription basis that includes support via phone, email and other online resources.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

342 Reviews of SproutSocial

Average User Ratings

Overall

4.36 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(169)

4 stars

(136)

3 stars

(29)

2 stars

(6)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 342 reviews

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November 2017

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2017

Best customer service in this category, hands down. Big win with launch of listening product.

People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!

Pros

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Cons

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

October 2017

Jessi from Stay at Home Mom

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

One of my go-to SM management tools

Pros

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Cons

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

December 2016

Abigail from EDG & Atelier - Project Managers, Architects & Interior Design Consultants.

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

3.0

Functionality

4.0

December 2016

Simple SM manager with superior Analytics feature

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest. The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with. Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function. The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use. The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post. Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous. I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages. To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros

The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI

Cons

The pricing is rather steep.

There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

August 2017

Kim from BlueFrog Media

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

August 2017

Sprout is really user friendly, from both an interaction point and management. Good blogs too!

Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.

Pros

Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.

Cons

Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.

April 2019

Lori Ann from Social Me Multimedia

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Sprout Social Expanded Tools and Metrics Reporting

Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management.

Pros

I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine.

From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.

Cons

I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.

January 2017

Rob from Knights Circle

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2017

Love Sprout! I knew nothing and Sprout helped, greatly!

I took over a Student-Housing Apartment community a couple of years ago and found myself having to handle social media all by my lonesome. I knew enough to know that Twitter/FB/Instagram, etc... were all completely different platforms that required different strategies, but I needed something that would help me manage to post at various times/days - especially when I was home (weekends). I discovered Sprout.Sprout was SO much more intuitive and helpful. As someone with moderate social media savvy and perfect computer literacy, Sprout made vastly more sense for my needs. I added team members I could allow to post or schedule posts. I could set up tweets to go out on campus orientations so I could pop up in the feeds of those searching for apartments. It was a godsend. I couldn't begin to fathom doing it any other way. On the plus side, I increased my own twitter following by a few hundred people just by setting quotes to post at random times/days throughout the year. I was always the worst about tweeting, but this lets me look like an accomplished tweeter, without the investment in time around the clock. Why would I care? In this brave new world, being socially savvy goes a long way in interviews - having followers bolsters my street cred, so to speak.

Pros

Ease of use. Super intuitive. Far better than Hootsuite.

Cons

Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.

February 2019

Shannon from Greater Iowa Credit Union

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2019

Improvements and Satisfaction from a Graphic Designer/Content Specialist

It has been great to consolidate all our social media to one spot. It saves time in planning and gives us the ability to track data, which is the most valuable feature for us. Too many great things to say. Always appreciate the drive for continuous improvement of Sprout Social. I think staying on top ever-changing social features and trends sets Sprout apart.

Pros

So many great features and usability! Truly the the most innovative tool for social media on the market.

Cons

- It would be nice if when you select multiple social media profiles to post to at the same time it would automatically post to the most optimal time for each instead of averaging the time of all of them.

- If we have a piece of content that we really want people to see, it would be nice to know optimal send time over a given week instead of only being able to see optimal send time on one given day. Maybe it is a a stat that shows up on your dash board like "the best time to post this week is: Thursday at 12:05 PM." Optimal send times could be its own page or report.

- It would be GREAT if you could see a breakdown of business demographics vs personal profile demographics. I think our demographics for Twitter are inaccurate, because most of our followers are businesses/organizations and automatically assign a male gender and random age when they create their profile.

- It is not clear in your "Always up-to-date" specs for LinkedIn the exact size of an image when you post it.

- Exact image specs for social is kinda confusing. It looks like Twitter's in-post preview doesn't match the specs - graphics get cut off. Also, it looks like Twitter and Facebook also previews different content sizes in addition to what is listed on your specs pages. For example, in-post square images show up on Facebook and Twitter without getting cut off. It would be nice to know all the different sizes each social media sizes that are offered as they change.

March 2019

Eduardo from Altavista Studios

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

March 2019

Very helpful to measure brands growth and to create brands strategies

We've been working at the agency with the software by 2 years ago and is very useful. We like that in the same platform, we can respond messages, measure the brands growth and schedule the content every month. Features like keyword and tendencies help us to have a real time communication with our client's followers and to create fresh content.

Pros

I like the feature that the software allow me to view and respond received messages from different accounts in different platforms in one feed with the option to apply a filter and view only the messages received in the last 24 hours. This feature maintain the feed organized.

Another great feature is the profile comparisson in the different platforms, which is very useful to measure the agency's clients growth. This feature help us to design and improve the brands strategies.

Nowadays communication in real time is very important, so the twitter's keyword feature, allow us to listen what are our client's followers talking about in the web, so we can take this insights to generate fresh content that attend their needs and create a feeling of loyalty between the brands and them.

Cons

I don't like that sometimes there are errors with the platforms (Instagram mostly) that doesn't allow to publish the scheduled content. I don't like to do twice an activity that should be done only once.

August 2018

Nickolas from AdTorque Edge

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

August 2018

Scheduling made easy.

We used to spend hours creating a content schedule for our clients to then have to upload and schedule each day manually once approved. With sprout, we have the ability to create drafts and schedules in the publishing platform and send it straight to the client for approval, once approved it's a click of a button and all the posts are scheduled. Our clients love having well laid out reports sent weekly to see how the page is performing and also the ability to whitelist them is amazing.

Pros

This software has continued to impress me the longer i have been with it. What continues to impress us is the scheduling, and calendar which is easily to export and send through the clients. It looks great and clients can easily see which dates, and platforms posts will be scheduled in. The new addition on optimal post times when scheduling has really seen an increase in engagement rates and the weekly reports that are being sent out really help our clients, and also ourselves get a better picture on how the page is performing.

Cons

One thing that i think they could improve on is their interface a tiny bit. When selecting a page to filter the publishing calendar by, when you select to publish it will default to the last page you published with and not the one you have selected on the side. It's a small issue but i think it could improve the speed of publishing significantly.

July 2018

Román from Eurostar Mediagroup

Company Size: 51-200 employees

Review Source


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

Delightful

Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.

Pros

The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team.
The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.

Cons

The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your da