Overall rating
4.51 / 5 stars
Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increase search visibility among relevant shoppers.
Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as email marketing, marketing automation and analytics, social marketing, marketing resource management and search and mobile marketing. The solution helps users understand what customers think about their products and identify opportunities to improve customer experience.
Integrations include Shopify, Magento, BigCommerce and WooCommerce. Pricing is per month. Support is provided via knowledge base.
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Overall rating
4.51 / 5 stars
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Showing 1 - 20 of 140 reviews
January 2018
Yemin from LocoBeauty
Review Source: Capterra
Ease-of-use
3 of 5
Value for money
4 of 5
Customer support
3 of 5
Functionality
4 of 5
January 2018
Best review app period.
More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.
Pros
Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.
Cons
Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.
November 2018
Elise from The Synergy Effect
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Functionality
3 of 5
November 2018
Great Review Platform - Could Be Better
Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.
Pros
In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.
Cons
It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.
March 2017
aireen from WaterField Designs
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
1 of 5
Customer support
3 of 5
Functionality
5 of 5
March 2017
A bit expensive
We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.
Pros
- Sending out reviews w/ up-sell opportunities
- Reporting capabilities
- User interface to display reviews is nice on the website
- Rich snippet feature for SEO
Cons
- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow.
- Support doesn't respond right away. It can take a day or two to resolve an issue.
- The Reviews are not searchable so doesn't contribute to SEO.
March 2017
Jorden from Skid Steer Solutions, INC.
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
3 of 5
Customer support
4 of 5
Functionality
4 of 5
March 2017
Good Bad Great Good Great Amazing Bad and Great Again
Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do exist. I think that for $ a month, I should be able to whitelabel with the Powerhouse plan, for some reason they think I shouldn't but I understand their need to market the product. I am continuing to work with the application and use it to the best of my ability. The title of this review reflects that the experience has been turbulent from bad to excellent but I am much happier knowing now that I have an actual dedicated account manager. The last manager was great, I just think he was falling behind probably due to Yotpo killing it and growing so quickly. I am excited to utilize the tool and see what we can get out of it. Thank you Yotpo for a Good, Great, Bad, Amazing, Bad, Great, Good Excellent product.
Pros
Great Features, TPR and Social Ads
Cons
Only good for high volume online retailers.
November 2017
Travis from Sharp Commerce
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
4 of 5
Functionality
5 of 5
November 2017
Delivers reviews, easy to use!
It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.
Pros
Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.
Cons
Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.
April 2017
Ardalan from Eargo
Company Size: 51-200 employees
Review Source: GetApp
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
April 2017
So many features... Amazing support
There are maybe more than 100 review apps that can help your company grow organic content or ask customers to write site, and product reviews. But Yotpo is on a completely different level than most. They regularly update their product, have so many features that can help your onsite and offsite strategies, and most importantly (at least for our company), they have a great team of account executives, experts, strategists, and support staffs. We started our experience almost 2 years ago (Yotpo strategist: Hannah Kim) and Yotpo keeps exceeding our expectations with new features every month.
Pros
Amazing features - could help both e-commerce and non-ecommerce websites - Great quick support
Cons
Installation looks easy at first but sometimes requires some knowledge of coding. Not a real con but I thought you should know that.
January 2019
Samim from Senorita Creations
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
5 of 5
Functionality
5 of 5
January 2019
One of the great tool for review automation & curation
Pros
We have used this tool to collect reviews and ratings for our products. The integration part was very easy and we can select how and when to send the invitation to write the reviews. We can even send mass invitation to our customers by uploading an excel sheet to write a review. The automation part is really very good where after successfully delivering an order we can set the system up that way where it will send the review email. We can even encourage our customer to post images of the products along with their review and then we can tag that image with the actual product in our site. It really helps make a product very much worth. We can customize the email templates as per our theme and taste.
Cons
I have not found any major cons which i need to share here.
December 2018
Stacy from Dr. Clark Store
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
4 of 5
December 2018
Worth the money
We've had great feedback since using Yotpo! It's nice to hear honest reviews of or products, site, and services. Even the not-so-good reviews help us figure out how we can up our game. And it's easy to use - just set your parameters and you're on auto-pilot. And make the necessary tweaks as needed.
Pros
Easy to use. Just set up your after purchase email text and select when the email gets triggered and Yotpo does all the rest.
Cons
I wish there was a way for the store owner to comment on customers' answers to questions. Sometimes there are more relevant issues that can be addressed by the store owner, but you can only comment on the original question asked.
May 2017
Russell from Doze
Company Size: 2-10 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2017
While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.
Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.
Pros
The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.
Cons
Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.
January 2017
Corie from Wanderer Bracelets
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
3 of 5
Value for money
5 of 5
Customer support
4 of 5
Functionality
4 of 5
January 2017
User-Generated Content Made Simple with Yotpo!
The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages, post-sale emails and social media posts. This user-generated content built trust with our customers and enabled us to show off how relational our company was! The platform is easy to use and the appearance can be modified to fit seamlessly with your website theme. Automated and customizable emails make it easy to gather reviews for your website, and you can choose which ones are displayed on your website. Simple - and worth every dollar!
Pros
Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content.
Cons
The search function within the back end is faulty sometimes.
March 2017
Mike from United By Blue
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
5 of 5
March 2017
The perfect review app for scaling ecommerce businesses
At a very basic level, Yotpo has been great at getting us quality reviews. But Yotpo is much more than just a review platform because we are using it as part of our post purchase customer experience with triggered email sent to our customers a couple weeks after they have placed their order. This email is a great opportunity to keep the line of communication with the customer open and with the discount code integrations with Shopify we are able to send out incentives for reviews which not only encourages more reviews on our site, but it also encourages repeat purchase activity from these customers. This helps us build a higher average LTV because customers are incentivized to shop, review, and repeat. Yotpo has also been great for scaling our business. We started with a very basic package that was easy to integrate into our Shopify site(up and running in a day), but we have upgraded along the way and are now using a more robust offering that allows us to send dynamic coupon codes(to eliminate the chance of code abuse), add fit details to the review pages, and make the reviews searchable in google listings. These features and functionality allow us to look and function the review section of our site at a level that is comparable to much larger competitors and ecommerce companies. Overall, Yotpo is a no-brainer for your business.
December 2018
Beau from True Protein
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
4 of 5
Customer support
5 of 5
Functionality
5 of 5
December 2018
Likely the most full featured review aggregator and feedback system available.
The customer support and on-boarding experience has been very good.
Pros
From a features standpoint, yotpo stood out from the other options we looked at. In practice, it seems that the service lives up to it's claims and we've only just scratched the service on all the things they offer.
Customer support has been prompt and accommodating and there have been no hidden fees or unexpected charges for "custom work", etc.
Setup is well documented and flexible enough for developers to sink their teeth in.
Integration with other services is good.
Cons
Product feeds and updates. The way Yotpo handles new products vs product updates via two seperate uploads is strange. In my mind, it would all be handled by the same upload. Why not adopt a standard feed system like what google and FB use?
Transferring our existing reviews was mostly smooth, but there were a couple hiccups for grouping child product reviews under a parent.
Also, our SKUs included a '-' character which had to be replaced with another character as this was not allowed by yotpo's system. A strange requirement.
We have devs in-house to tackle these little hurdles, but if you don't have anyone technical on hand YMMV.
March 2017
Kent from KentBigDog Consulting
Company Size: 1 employee
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
5 of 5
March 2017
Great Review System
Yotpo is pretty easy to implement. It also has a good conversion rate from emails sent after the purchase (much of this depends on the quality of your email). I'm a consultant that has used it with small mom & pop projects and large multimillion dollar businesses. If you are looking for an ecommerce review system, definitely checkout out Yotpo.
Pros
Ease of implementation
Features
Ease of use
Cons
Difficulty in updating reviews but this is to be expected. If it was easy, the trust factor would be lost as merchants would potentially be changing their reviews willy nilly.
December 2018
Todd from Decorative Film LLC.
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
4 of 5
December 2018
Integral part of any rounded E-commerce Strategy
Pros
Yotpo has been crucial for us. We knew that product reviews were a missing piece of the puzzle but we struggled to bring them in for years. With Yotpo we were able to gather nearly 1500 reviews in our first year!
This has resulted in a huge increase in customer confidence and in turn increased sales.
We also recently added the Visual Marketing component which is now helping us to solve another long standing issue, gathering user generated content.
Would highly suggest Yotpo's services as they may be one of the best values in the game.
Cons
Would make some slight changes to the way reviews can be shown on our website.
July 2018
Anonymous
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
July 2018
Yotpo - An amazing review platform that you really should check out
Pros
We have been using these guys since they started.. so got real lucky on the pricing. It has really helped our customers have trust in our company due to seeing 'real' customer reviews of our services and products.
Cons
Only con to be honest.. is they have added features but as we had there original top package at a silly cheap price we are not allowed the new feature unless we change to the new plans. It's a fair point as the price far outweighs the features.
December 2018
John from Plasticplace
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
4 of 5
Customer support
5 of 5
Functionality
3 of 5
December 2018
Quality Product
Overall I have had a very positive experience with Yotpo. Its a versatile program that helps us connect with our customers and get some honest feedback. They have some great integrations that help us show potential customers how transparent we are as a company and has been vital to our growing business.
Pros
- Very easy to use and understand
- Really helps connect with customers
- Highlights areas we can improve on
- Shows other customers what is important to us
Cons
- The search filters on some aspects could use an update
- Picture attachment approval could use some work
- Some customers don't understand how to reply to the prompts
December 2018
Durk from eAccountable
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
December 2018
Always use Yotpo for reviews
We need to add reviews to our ecommerce customer's sites. Has to be easy to deploy through major ecommerce platforms like Magento, Shopify and BigCommerce. Has to show up in Google search results. Has to have the ability to easily reply to reviewers within the platform. Must have good customer support should anything go wrong. Yotpo has all of this and more.
Pros
Customer support is always outstanding and tools are easy to deploy and use.
Cons
Don't really have any issues with software.
July 2018
Brandon from Quite Right Records
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
July 2018
YOTPO is fantastic!
Constant customer feedback, which helps us build better products and revise one's that need it and rid others. Yotpo is great!
Pros
Easy to use, great follow up email and also their support staff is one of a kind! I first heard of them when they reached out to our store on Shopify. Their support staff is incredibly friendly, not pushy, and their free plan is great to test out the waters and really see it in action. It's easy to setup, navigate and also has shown immediate results with reviews and follow ups.
Cons
I honestly can't think of anything, maybe the pricing structure, but even that isn't terrible. The introduction to it was great, even though at first I was a bit apprehensive, but I love the product now.
May 2017
Alex from GroWell
Company Size: 51-200 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
5 of 5
May 2017
Great spftware
Pros
Really like be the ability to respond to reviews. Also, I would love to be the verified user/buyer tags which really add weight to the review. The mail after the purchase has worked really well in generating large numbers of reviews also and is probably my favorite feature.
Cons
Pricing is quite high and some of the integrations to other 3rd party software should come in the lower price tiers.
December 2018
Anonymous
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
4 of 5
December 2018
Have been using for 4+ Years
Pros
When we first started out, Yotpo was a free service as they were trying to gain market share. The platform and user interface has always been easy to use and has allowed our small business to show potential customers what real customers have to say about the products they are ordering. Reviews are one of the most important factors for decision making and Yotpo has made gathering reviews in natural and unintrusive ways easy and effective.
Cons
Though it may be a little pricey, the functionality and the quality of the interface are worth while, for small businesses who don't have products in stores, reviews are a necessity so it may not be the cheapest option but from our experience it is worth the money.