Not flexible  can't get the proper respond when needed.

Like all data analytics tools, you can go horribly wrong if. You have the wrong events instrumented.

It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions.

Great software for product and customer acquisition analysis.

A powerful analysis platform that assists you in making the best decisions possible.

The various dashboards that we can create like funnel, segment etc and doing analysis on a cohort of user based on segment is extremely helpful.

It can be difficult to determine how to compare rates from different historical periods. Their comparison option makes this simple, however, the charts are not always clear.

Good product that is only getting better. The format and how you can add on is great.

The most powerful while still pretty easy to use analytics tool I've found out there. Replaces all marketing and product analytics tools for us.

Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.

Although you get used to their navigation over time, it can be a bit frustrating in their beginning.

Easy to use, easy to setup and the freemium is great to start.

Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier.

Good enough, and easy to understand. Also, its UI is really good.

I like that I can quickly build an ab test report and get the numbers as well as a high degree of confidence, which eliminates the need for us to copy the figures into another tool.

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers.

Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features.

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great.

Integrates well with multi-platform applications. Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around.

It offers a good set of features for analytics and easily integrates with other systems. Its price is rather low in comparison to others.

I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.

Customer onboarding great. Great visual, leading to higher perception of value for presentation.

Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts.

The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

The program is a little confusing to start using.

I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed.

Having much options and features bring a problem where sometimes simple things are a little bit complicated.

It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests.

Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Very good, wish they had better customer service.

Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed.

The support is extraordinary. Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics.

I like the ease of use,  simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view.

You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses.

Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement.

It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.

Dashboard customization is limited. This platform is little difficult to understand for new user.

Easy to integrate and track all the activities  of end user. Client & Server both events tracking.

AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.

One of the features I particularly like is the ability to track user behavior and engagement in real-time, which provides valuable insights into the performance of marketing campaigns.

Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control.

One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way.

A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.

First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times.

Great at reporting, simply extraordinary for apps. Does give you great real-time reporting and tracking.

I'm able to build incredible reports using filtering and segmentation. I can use segments and audiences I build for better advertising.

Helped us a lot in user acquisition optimization.

US Dollar

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics.  


Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas.


Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones.


Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and mParticle.



LongDescription

Engagement Tracking

Cohort Analysis

Funnel Analysis

AB Testing

Website Analytics

Customer Segmentation

Charting

Referral Tracking

Multiple Site Management

Recommendations

Data Import/Export

Dashboard Creation

Pageview Tracking

Behavioral Targeting

User Interaction Tracking

In-App Events Tracking

Time on Site Tracking

Retention Tracking

Data Visualization

Uninstall Tracking

Push Notifications

Conversion Tracking

Revenue Tracking

Customer Journey Mapping

Real Time Reporting

Goal Setting/Tracking

Usage Tracking/Analytics

Machine Learning

Product Data Management

Campaign Management

Reporting/Analytics

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Email/Help Desk

Knowledge Base

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Amplitude

In Person

Live Online

Webinars

Documentation

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. 

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.

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