--- title: "AppsFlyer Software Reviews, Demo & Pricing - 2026" description: "Review of AppsFlyer Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/ca/mobile-marketing/appsflyer-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / AppsFlyer Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/)[Alternatives](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/alternatives/) # AppsFlyer Review Custom quote Free version 30-day free trial 3 plans Wondering if AppsFlyer is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview AppsFlyer 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Pricing Pricing available upon request ### About AppsFlyer AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email. Wondering if AppsFlyer is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## AppsFlyer User Interface ## Popular AppsFlyer Alternatives Main Product AppsFlyer 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [OneSignal](https://www.softwareadvice.com/crm/onesignal-profile/) 4.7 [(106)](https://www.softwareadvice.com/crm/onesignal-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.59Value for money - 4.56Customer support - 4.60Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Xtremepush](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/) 4.5 [(55)](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.36Value for money - 4.52Customer support - 4.31Functionality Pricing Available upon request Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6254)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/) 4.4 [(59)](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.12Value for money - 4.35Customer support - 4.46Functionality Pricing Available upon request Get Price Alternative Product [AWeber](https://www.softwareadvice.com/marketing/aweber-profile/) 4.4 [(323)](https://www.softwareadvice.com/marketing/aweber-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.16Value for money - 4.49Customer support - 4.24Functionality Pricing Starting at $15.00 per month Get Price ## AppsFlyer Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Zero $0.00 No plan information available Growth $0.00 usage based Plan includes: - Measure paid campaigns with basic mobile attribution Enterprise Pricing available upon request Plan includes: - Detect and prevent mobile fraud Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AppsFlyer Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of AppsFlyer A/B Testing Account Alerts Activity Dashboard Activity Monitoring API Campaign Tracking Channel Management Cohort Analysis Compliance Management Contextual Targeting Cross Channel Attribution Customer Experience Management Dashboard Email Marketing Fraud Detection In-App Events Tracking IP Address Monitoring IP Blocking Location-Based Marketing Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Touch Attribution Personalization Predictive Analytics Reporting/Analytics Retention Tracking Revenue Tracking ROI Tracking Search/Filter SMS Messaging Social Media Integration Social Media Monitoring Time on Site Tracking Uninstall Tracking Website Analytics ## AppsFlyer Integrations Google Ads Integration rated 4.5 from 16 reviews Meta for Business Integration rated 4.6 from 13 reviews TikTok Integration rated 4.5 from 11 reviews Adobe Campaign Integration rated undefined from -1 review Mixpanel Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review See all 9 integrations ## AppsFlyer User Reviews ## AppsFlyer customer ratings - Overall rating: 4.5/5 - Total reviews: 138 ### Rating distribution - 5 stars: 77 reviews (56%) - 4 stars: 58 reviews (42%) - 3 stars: 3 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.3/5 - Customer support: 4.3/5 - Functionality: 4.4/5 --- ### Appsflyer - our GPS on the UA rocky road :) - Overall rating: 5/5 - Reviewer: Milorad G. - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. #### Cons You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. --- ### RoastingTechnologies Ltd Review Appsflyer - Overall rating: 5/5 - Reviewer: Ilko I. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: August 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I would say good, but it can be better if the pricing is lowered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The Dashboard is easy, it's quite simple to implement and run CPE Campaigns #### Cons The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action #### Reasons for choosing AppsFlyer It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest --- ### New Updates - Overall rating: 3/5 - Reviewer: SANU S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros New addition of functions and updates on the Appsflyer. #### Cons Technical glitch shown when we download the files. #### Vendor response Thanks for the review, Sanu! If you're still experiencing this issue, please contact support@appsflyer.com. Replied August 2024 --- ### The market leader of MMP - Overall rating: 5/5 - Reviewer: Bharat M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Good. Very satisfied with the overall product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns #### Cons Unavailability of Activity dashboard for Agency accounts #### Reasons for choosing AppsFlyer Ease of setup and simple UI to understand and work #### Vendor response Thanks for the positive review, Bharat! Glad you find so much value in the platform. Replied August 2024 --- ### best MMP i have worked with - Overall rating: 5/5 - Reviewer: Mohammed g. - Verified reviewer: Yes - Industry: Entertainment - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The implementation of Appsflyer is done so easily and the support is awesome. #### Cons it's complicated to setup SKAN for IOS apps #### Reasons for switching to AppsFlyer Poor customer support and limited analytics functionality. --- ### Appsflyer Rock || Everyone Shock : ) - Overall rating: 5/5 - Reviewer: Piyush B. - Verified reviewer: Yes - Industry: Market Research - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events. #### Cons Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here. #### Reasons for switching to AppsFlyer My team required a tool which can easily allot links to the media source. however adjust is also good while doing integration but if the source deliver too muck of traffic so the links get blocked --- ### Great platform to review app attribution & reporting - Overall rating: 5/5 - Reviewer: Madi C. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great, fantastic tool, easy to use & team is very helpful #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links #### Cons Need an easier way to visualise impact of web to app through dashboards #### Reasons for choosing AppsFlyer Suited to our requirements & need, Customer Service --- ### Excellent tracking tool - Overall rating: 4/5 - Reviewer: Pedro R. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It is a great and complete platform to work with #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros That you can track every app event and identify useless events with protect360 #### Cons I would like to improve audience exporting options #### Reasons for choosing AppsFlyer Tools and costs overall, also the integration was easier #### Reasons for switching to AppsFlyer Fraud protection and costs are better on appsflyer --- ### Huge improvement over Adjust - Overall rating: 5/5 - Reviewer: Heather C. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Much better experience than our last service, Adjust. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up. #### Cons Some of the reporting is difficult to process. #### Reasons for switching to AppsFlyer We were frustrated by Adjust and I found it difficult to use. --- ### Market leader and great customer support - Overall rating: 4/5 - Reviewer: Felipe W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead. #### Cons Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies. #### Reasons for switching to AppsFlyer Pricing and integrations beyond the scope of MMPs. --- Showing 1 - 10 of 138 Reviews [See All Reviews](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) ## AppsFlyer Popular Comparisons [OneSignal vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/onesignal/)[Xtremepush vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/xtremepush/)[HubSpot Marketing Hub vs AppsFlyer](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/196837-appsflyer/)[CleverTap vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/clevertap/) [Compare All Alternatives](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/alternatives/) ## Other Top Recommended Marketing Attribution Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3039) Recently recommended **11** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6108) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (716) Recently recommended **0** times [Looker](https://www.softwareadvice.com/bi/looker-profile/) **4.5** (285) Recently recommended **0** times Stuck Between Options? 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