The software provides all of the basic and most important functions of a loyalty program, without extras, at a fair and reasonable price point.

While it is generally user-friendly, editing points or merging customers could be improved upon to make the experience even more user friendly.

Excellent ease of use and speedy transactions.

Ease of saving credit card information and ease of charging future purchases

There are couple of times at the beginning when we were trying to enter new customers and an existing customer's profile was still open. A different customer's credit card was then loaded onto the new customer. We have learned to refresh every single time to avoid this issue.

I am stuck with this program because I'm stuck with a VERY poorly supported EPOSNow system. It's the best worst option.

It works with EPOSNow, which was an even bigger mistake that I'm also stuck with.

The interface should be seamless to implement, but it isn't. In EPOSNow, you've got to exit one application and go into another to do any editing of the customer record. While in the Back Office, you can not ring up customers.

The team behind Loyal Zoo is super responsive, even on weekends. Per our request, they implemented for us a tier system that fits better with our vision on loyalty system, at no additional cost. Even helped us with the customer-facing screen customization. These moments are very valuable for us. They are patient and thorough in answers, always trying to get to the bottom of the question and easy to approach.

We were looking for a loyalty product that would not require a customer to download an app. Everyone has hundreds of apps these days, offering another one for a rare usage goes with resistance and unnecessary steps. They still have an app available, but optional for those who want it. The sign-up at the front counter is instant. People can use emails or phone numbers to register. The app is fully integrated with Clover POS, and a few other POS to some extent. The customer gets a notification that points have been applied. They have a backend app just for staff to use for manual check-ins and quick adjustments. There is also an admin panel where you can see all the trends and general business settings. All three accesses (the customer-facing one, staff's access and the admin panel) can be open also in your browser, so you can literally open them on any device. A nice bonus that you can send scheduled promotions to the signed-up customers via the admin panel. It is easy and powerful, the email looks professional and optimized for mobiles and desktops. The clients agree to the promos during the sign-up process and can easily unsubscribe within a promo email. It is a fast, simple and efficient tool.

A few things that I wish could be changed or added to the app: - The app divides customers into three categories, depending on their frequency of purchases: New, Slipping away and VIP customers. You cannot control that algorithm or place a person into a category manually when just implementing the system at your business. As an owner of a business, I like to have control of all the aspects that influence the experience at my facility, with some customers you develop more special relationships that cannot be calculated by unclear algorithms. One time a person comes as a VIP and another, as New and you can't really explain why. We are currently not using this option at all. -The app offers your customers to sign-up for the loyalty program either by phone or email, they choose only one of them during the registration process. We could not leave the email as the only choice. I am sure it is not a big deal for the most, but in our case, we wish to eliminate phone numbers. People generally forget what they used in the first place and sometimes it creates confusion with missing points due to the multiple accounts. Considering the cost and the load of benefits you get with Loyal Zoo, I can't really complain about anything.

I have been able to issue loyalty points without the need for loyalty cards which are expensive to print and annoying for customers. I have been able to easily get customers to sign up to the weekly marketing by incentivising them with loyalty points. So it's a win/ win.

I like the way it integrates with my current epos system so that I can issue loyalty points as people shop. I like the email marketing - just one email a week to promote may offers to loyalty customers ensures they keep returning.

I am frustrated that I can only send four marketing emails per month without paying more. Also, I would like to be able to attach a video/ reel to my emails rather than just flat images. Also the loyal zoo button on my epos till is slow - it takes too long to switch from the till screen to the loyal zoo screen and back again. Sometimes it gets stuck and takes forever to get back to the till screen.