Singular

RATING:

4.6

(27)

About Singular

Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to: * Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. * Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock mark...
Singular custom reporting dashboard

Singular Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Singular

1 - 5 of 27 Reviews

User Profile

Warren

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

A Versatile Suite of Tools for Mobile Marketers

Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

PROS

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

CONS

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Vendor Response

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Replied November 2021

Volkan

Information Technology and Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Bang for the buck for smaller marketing teams

PROS

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

CONS

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Reasons for switching to Singular

Price + bundled other services such as cost aggregation and fraud detection

Vendor Response

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Replied September 2021

Daan

Accounting, 11-50 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2022

Great support, great for smaller teams

Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

PROS

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

CONS

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

Reasons for switching to Singular

Just the free trial.

Ishita

Consumer Goods, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed April 2023

Making App Tracking Easy

PROS

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

CONS

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Reasons for switching to Singular

There were less options available on the platform which were available on Singular for tracking and measuring data at granular level./

Jerome

Marketing and Advertising, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2021

A powerful MMP with an excellent support

Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

PROS

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

CONS

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Reason for choosing Singular

• Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap

Vendor Response

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Replied August 2021