Craft.io

RATING:

4.4

(32)

About Craft.io

Craft.io is an award-winning product management platform enterprises trust to build great digital products with confidence. Thousands of product professionals from companies such as Kimberly-Clark, Marks & Spencer, Quickbase, SAP, Cisco, and Dun & Bradstreet, use Craft.io to manage the entire product management life cycle, make smart product decisions, align their teams, and tell a compelling product story. Craft.io provides a single source of product truth in a collaborative workspace where product teams can develop strategies, prioritize work, monitor progress, and share the right details with each stakeholder. Also, product teams can use Craft.io’s integrations with dev tools like Jira and Azure DevOps to sync progress on tactical tasks with strategic roadmaps...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Craft.io Pricing

Starter ($19/month) Product roadmap builder, planning engine, customer voice engine, integrations with dev tools (Jira etc), Integration with Intercom. ~~~ Pro ($79/month) Everything in essential + Unlimited contributors, Ideation portal, liveshare, integrations with CRM tools (Salesforce, Zendesk), ~~~ Enterprise (request quote) Unlimited Users; premium onboarding service, private cloud, on-premises instegrations

Starting price: 

$19.00 per year

Free trial: 

Available

Free version: 

Not Available

Workflow

Craft.io Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Craft.io

1 - 5 of 32 Reviews

User Profile

Alexander

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2019

A product persons product tool.

I've been able to mostly live inside of one tool when working with my team. That pays for itself.

PROS

- RAPID data entry - if you have an idea of your first stories the views used allow you to rapidly write, press enter create a new story, and create another. This is actually massively time saving. - One stop shop - you can go from ideation to planning to delivery using Craft. It's what actually drew me to the product itself. - Picture support - pictures are supported in card view, so people at a glance can see what you're actually working on. - Idea Dump - you can quickly go from random thoughts to actual user stories in seconds - Fields - you can even add story points, effort, custom fields to help plan and prioritise.

CONS

- Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails. - Zappier support is flaky at best.

User Profile

Peter

Verified reviewer

Financial Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Craft.io - A product management tool definitely worth your attention!

It's been really good for the main...it's easy to label this as something of a jack of all (product) things but the master of none part of the saying doesn't do it justice! I like the way new features come readily and they are listening to their users. Even the handful of times of needed their support the answers have been always helpful. I'd used Aha! in the past and is way less of a cumbersome beast in comparison.

PROS

It feels like a product tool created by product people. The product is easy to use and no problems to integrate with Jira. Setting things up to how I want was simple enough and the broad range of features. Road mapping is pretty dynamic and easy to switch views subject to audience. It's great value for money in relation to others.

CONS

Whilst the road mapping part is very good, cosmetically it is weaker than others (like Productboard or Airfocus). OKR management is a bit limited currently. Setting them up and connecting them is totally fine but I'd like to see better visibility on how well (or not) they are being achieved.

Reason for choosing Craft.io

It was the collective of all features versus cost really. Arguably some competitors looked better in places, or excelled at certain things but few offered the depth of features I was looking for and none at the price really.

Anonymous

1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

1

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed December 2020

Buggy software

Helps with agile software development using Scrum approach.

PROS

In overall it's still a usable product. The developer needs to focus on fixing the bugs to improve overall usability. Also, you need to have a fast computer to run it. Running this thing on an old mac is a nightmare.

CONS

Plenty of bugs and poor usability features. 1. Assigning a story to somebody will move the current swimlane to the first swimlane. 2. Assigning a story to somebody will move the ticket to the top of the swimlane. 3. A “Command+click” (on Mac) on a ticket in a swimlane does not open the ticket in a new tab. 4. Unable to post links with ampersands in the URL in comments. 5. Permalinks stop randomly working and bring to a different view.

Anonymous

201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed October 2019

Good process sharing

The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

PROS

The way it allows us to share the Product Development process with ease along with the team. Coming from a similar product (Product Board) the learning curve has been short. I would recommend to small remote teams in their early stages of development.

CONS

Not always easy to browse through, requires more effort than necessary to find items that haven't been properly tagged.

Reason for choosing Craft.io

Not so many alternatives are so specific for Product Management for Agile teams.

Reasons for switching to Craft.io

This year

Adnan

Verified reviewer

Financial Services, 5,001-10,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2019

Craft Review

I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose.

PROS

I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items. Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

CONS

JIRA integration is painful and prone to introduce confusion since it needs to be manually pushed to JIRA from craft, but works live the other way round. Also while I find it quite intuitive, new users find it particularly difficult to navigate round craft unless given some training. Also the strategy section in editor could be better designed, so that goals etc are not just floating text fields but had more of a concrete hierarchy. Otherwise they get difficult to manage beyond a point.