We did a lot of manual grind searching in Google and Bing for opportunities, Cision has helped us quicken that process without worrying if we had a good resource to reach out to or not.

The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.

It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.

The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.

The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.

I don't really have any cons about the platform.

I was actually the person who convinced my boss to purchase Cision for a start-up I was at in 2018. It was helpful, but I'm not sure if it was entirely worth the expense. In part, it was because I didn't have buy-in from necessary stakeholders and there was a significant time investment to sifting through to find contacts. In my current position, I inherited Cision from a predecessor. Again, I feel the money could be better spent elsewhere. Again, it's probably because less the platforms fault and more because we don't have the internal resources to fully dedicate to PR. I've always found the customer service there to be incredibly friendly and helpful.

The HARO subscription that comes with this product is incredibly handy. The contact database is useful, especially when I was trying to find blogs willing to review a new product.

The search felt a little cumbersome at times, and I've come across some outdated data. It's very labor intensive to sift through to find valuable contacts and establish a rapport with them. The software doesn't replace a PR professional with solid industry contacts. It bothers me that I can't set up my own listening devices and had to reach out to our rep any time I wanted to make a change. I've yet to come across anything in their that didn't pop up on other alerts I have set up in other platforms, so that piece of the software felt redundant for me.

Cision is an excellent partner for releasing, disributing and getting visibility for press releases. Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Cision makes users feel like their press releases and news are being seen and heard by the correct audiences and that such press releases actually make some waves - we have consistenly seen feeback, outreach and other traffic when posting to and using Cision.

My only complaint with Cision is that their internal search can sometimes qualify or disqualify press releases for certain topics/categories/indsutries into diferent baskets and categories than they ought to belong to, but this has a seemingly minimal impact on a campaign's overall performance.