Easy, feature rich & effective.

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development.

While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue.

First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

The design is pretty and they are good at selling you during your initial adoption curve.

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case. Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form. I recommend it 100% for those people who are starting to manage their company.

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website. Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.