About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before ...


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Supported Operating System(s):

Web browser (OS agnostic)

448 Reviews of Sprout Social

Average User Ratings

Overall

4.37 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(228)

228

4 stars

(167)

167

3 stars

(40)

40

2 stars

(6)

6

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 448 results

April 2021

User Profile Picture

Tara from SEO Werkz

Verified Reviewer

Company Size: 11-50 employees

Industry: Defense & Space

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

April 2021

Dashboard Metrics and Report Generation Make My Job Easy

I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Pros

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Cons

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Reasons for Choosing Sprout Social

It is the easiest option for me to generate reports.

Reasons for Switching to Sprout Social

Dashboard metrics, budget of company was significant enough to use it.

April 2021

Meredith from FatCat Strategies

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

April 2021

Sprout Social: If You Need to Increase Your Social Media Workload Efficiency

Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.

Pros

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Cons

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

Reasons for Switching to Sprout Social

Later was extremely finicky when it came to image sizes and the quality that would be posted. We just couldn't trust it anymore (or waste our time resizing every image for every platform).

December 2019

Cassie from Basil Family Dealerships

Company Size: 5,001-10,000 employees

Industry: Automotive

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

December 2019

Idea is great, follow through not so much..

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

March 2021

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

March 2021

Makes Social Media Management so Easy!

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Pros

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Cons

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Reasons for Choosing Sprout Social

When I trialed HootSuite, the platform seemed more complex than Sprout Social and had less reporting capabilities at the time. I believe HootSuite might be a bit cheaper though

March 2021

Danielle from Clark University

Company Size: 501-1,000 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2021

Easily allows for teamwork

Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

Pros

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

Cons

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Reasons for Choosing Sprout Social

Sprout has the best user interface and the most features. Reporting is also really nice and digestable.

Reasons for Switching to Sprout Social

Hootsuite wasn't serving our team and we were without a tool for a while. When I came into the role, I suggested Sprout for its reporting and drafting capabilities.