IBM Watson Commerce features a collection of solutions designed to allow businesses to complete digital B2B and B2C sales. The eCommerce platform, IBM Digital Commerce, manages all online sales and includes the ability to build an online store as well as create and manage storefront content. The system also offers the ability to track marketing and promotions efforts and integrates with the machine learning and AI of Watson Commerce Insights to coordinate inventory and predict merchandise planning needs. The IBM Order Management feature offers the ability to track and fulfill orders across multiple channels, including mobile, online, in-store, & call center.