AdRoll

AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and ...