About Choozle

Choozle is a cloud-based digital marketing and advertising software which helps advertisers, marketers and publishers with a unified platform for all sales and campaign activities. It helps in building and launching real time data-driven ad campaigns across displays, videos, mobile and social media.

Choozle helps users optimize ads to manage ROI and conversions. It measures visitors and generates consumer insights including detail demographics, behaviors, interests, B2B information and social data. The platform helps in identifying potential customers and creating a wider target of similar prospects. It also offers white labeling where clients can brand Choozle’s platform as their own.

Choozle assists with digital adverti...


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8 Reviews of Choozle

Average User Ratings

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January 2019

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Mike from Firmidable

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

January 2019

Programmatic For Beginners

Pros

Friendly support/sales staff. Easy to set up and get going with a campaign going. Prices were reasonable.

Cons

Would like more in the form of data/analytics and transparency. Would try again though.

October 2020

Ben from Quincy Bioscience

Company Size: 51-200 employees

Industry: Biotechnology

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

October 2020

Great Programmatic Platform for Beginners

Fantastic. They've been a great partner to work with.

Pros

The Choozle platform is very easy to use and makes programmatic advertising a tactic that anybody in the organization could set up and run! The team is great to work with. The platform is clean and easy to navigate. Choozle offers just about every capability in the programmatic space.

Cons

Perhaps it's more of a negative about programmatic in general, but there are a lot of sites and placements where I wish our ads automatically weren't served on. The AI should be better at optimizing ads and ad placement. The detailed reporting is cool, but also only accessible with an export and used in excel.

Reasons for Choosing Choozle

Ease of use and price.

Reasons for Switching to Choozle

Perfect Audience didn't have the full suite of capabilities we were looking for. The reporting feature was also very poor functionally.

April 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

April 2019

Good Starter DSP Platform

Great customer service. Has tons of room to grow. Hope they stay focused on the small businesses and agencies.

Pros

It is incredibly easy to get up and going. Set up and audience building is really easy and self explanatory. There have really, really great audience targets but CPMs can get pretty high depending how many attributes you're layering. You're able to bulk upload creative which is a great time saver. Very low cost per month fee in comparison to other programmatic platforms.

Cons

Very slow moving. You can't see what happens to your audience size estimate when you overlay geo-targets. Google Analytics data and Chooze data is really far apart. Customer service says it's because they measure different ways but it's sometimes concerning how far apart they are. Conversion tracking barely exists. As usualy when it comes display, and native, you need to have a pretty large spend but don't see many direct conversions. Sometimes hard to justify the ad spend+the fee Choozle takes from the spend.

March 2021

Nick from UMW

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

1.0

Functionality

4.0

March 2021

Absolute Frauds

It was great until we decided we didn't want to continue spending money on them.

Pros

Targeting and number of options for various platforms

Cons

Their billing system is an absolute black hole filled with fraudulent practices. There isn't an easy way to cancel a subscription, even though they require a CC on file to start using the product. When you need to cancel the subscription they require 14 steps and the involvement of support people to cancel the account. THEN, they keep your CC info and in spite of canceling the account, they continue to bill your card. Choozle uses predatory billing practices that are built around the same style as a gym membership. If you're just exploring and trying to find the best platform for you, test Choozle last.

Reasons for Choosing Choozle

We thought they were going to be more flexible than the other options. That's what they sold, that's what they marketed, but it is very much NOT what they practice.

January 2021

Harrison from A|D Creative Group

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

January 2021

Choozle Review

Overall, we are very happy with Choozle and it has helped our agency significantly build out our digital advertising opportunities for clients and has helped us grow much larger.

Pros

The built-in data tools and a wide variety of campaign types are great and make the software very versatile.

Cons

More user control over advanced features would be great for larger campaigns. Also, easier attribution set up and more attribution options would be great.

March 2018

Anonymous

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

March 2018

Good alternative to access industry know DSP without the large entry point

Pros

The plus side of Choozle is you have access to the inventory from The Trade Desk (which has an extremely high monthly min making it basically impossible for smaller companies to gain access). The sales person I worked with was really friendly and had great follow-up. The have much of the same functionality and reporting as other DSPs.

Cons

Beyond the monthly fee to access (which most DSPs do not charge), there was a major discrepancy between what they reported for impressions and clicks and what the pixel reported. You expect to have some variation with reporting but this was over 60-70% discrepancy. The tech support wasn't very helpful to resolve issues.

January 2021

Olivia from A.D. Creative Group

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

4.0

January 2021

Choozle Review

Pros

Choozle is easy to use, though not always the most user-friendly if you're unfamiliar with the platform.

Cons

Not being able to have more than one tab open while working in Choozle can make setting up multiple campaigns in one sitting incredibly slow-going.

December 2019

Robert from Walport Productions

Company Size: 2-10 employees

Industry: Entertainment

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

3.0

December 2019

Strong option when working with a limited budget

Overall very positive. Where features were lacking customer support was almost always able to step in and bridge the gap between what was possible in the application and what they could do their end.

Pros

At a low entry point it allows for quick and speedy ad purchasing across all the major networks. Very flexible with the types of creative you can use.

Cons

Features and analytics are fairly limited. Things have progressed but there's still major work to be done to flesh out the product.