Omnisend

RATING:

4.7

(709)

About Omnisend

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google an...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Omnisend Pricing

Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

Starting price: 

$16.00 per month

Free trial: 

Not Available

Free version: 

Available

Email marketing & newsletters made easy

Omnisend Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Omnisend

1 - 5 of 708 Reviews

Akande

1,001 - 5,000 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed August 2021

Omnisend is a must have for Shopify stores

User Profile

Cristian

Verified reviewer

Retail, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed April 2023

Seems very well build, has a lot of options

PROS

I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

CONS

Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

Amandine

Arts and Crafts, 1 employee

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Amazing, beginner-friendly email marketing software with great customer support

Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

PROS

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

CONS

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

Reason for choosing Omnisend

Price and overall feeling of the brand. Omnisend seemed easier to use and their team answered my questions right away before I started using their software.

Reasons for switching to Omnisend

MailerLite: not enough options, not professional enough.Mailchimp: too complicated to understand, set up and use as a beginner.

Eli

Information Technology and Services, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed November 2022

Cost effective email marketing

I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

PROS

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

CONS

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Reasons for switching to Omnisend

Cost

Mitusha

Information Technology and Services, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

Super useful for SMS Campaign in affordable price!

PROS

I had incorporated Omnisend into my marketing strategy and what stands out is its focus on omnichannel marketing. It provides personalized campaigns across communication channels for bulk SMS campaigns. It's a super valuable tool for businesses looking for and integrated marketing solutions

CONS

Nothing as such as it provides top services at a decent price!