Showing 1-20 of 42 products
Qualtrics 360 is a cloud-based 360-degree feedback management solution that caters to various industries. The solution has a point-and-click interface that allows users to modify their reports and forms in real time. Qualtrics 360... Read more
Hyphen is a cloud-based employee survey and poll management solution that generates relevant insights from employee feedback and conversations. The solution helps management collect feedback from their employees through surveys, open... Read more
AskNicely is a cloud-based online survey software that helps businesses create surveys and collect feedback in real time based on Net Promoter Score (NPS). Key features include live reports, real-time leaderboards, text analytics,... Read more
Snap Surveys is a survey management solution designed for companies of all sizes. It offers feedback capture, training surveys, customer satisfaction surveys and analytics functionalities within a suite. Both cloud-based and on-premise... Read more
SoGoSurvey is a cloud-based tool for creating online polls, quizzes, forms and surveys. Users can create human resources (HR) surveys, social media polls, student pre-assessment tests, event registration forms and more. The solution... Read more
SurveySparrow is a cloud-based survey solution. Key features include recurring surveys, audience management, analytics, customization and embedded surveys. SurveySparrow allows managers to create surveys with the help of configurable... Read more
Blue Institutional Surveys is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing... Read more
MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting and... Read more
Nextiva Surveys is an online survey solution designed to help businesses create and share surveys with their audience. Key features include ready-to-use survey templates, response analytics, link sharing and modification, email notifications... Read more
QuestionPro is a cloud-based survey solution that can be customized with brand colors, logos and themes. Surveys can include various question types such as multiple choice, Net Promoter Score (NPS), drop-down menus and more. Users... Read more
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. SurveyLegend... Read more
Survey Anyplace is a cloud-based survey solution for customer service, marketing and sales professionals in businesses across various industries. Features include a quiz builder, assessment tools, on-page widgets and multi-user management. Users... Read more
SurveyMethods is a cloud-based survey solution for creating online surveys, polls, email newsletters and online event registrations. The solution can be used to create surveys for gathering market research, capturing customer feedback,... Read more
Voxco Online is multichannel survey software for data collection any place, any time. The solution is made for (and by) professional market researchers. Users can drive survey efficiency with a powerful questionnaire editor that allows... Read more
Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also... Read more
MySurveyLab is a cloud-based survey solution that caters to businesses of all sizes across various industries. It enables users to build satisfaction surveys, conduct market research and gather employee feedback. MySurveyLab offers... Read more
SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run... Read more
SurveyGizmo is a cloud-based survey solution for enterprises of all sizes. It’s suitable for industries such as market research, health care, compliance, marketing, nonprofit and education. Primary features include survey scripting,... Read more
Nicereply is a customer experience management platform used to measure Customer Satisfaction, Customer Effort Score and Net Promoter Score. Nicereply helps solve three major problems: not receiving enough feedback from customers,... Read more
Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can design customized... Read more
Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.
How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.
Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:
Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.
Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.
No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.
Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:
The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available.
Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials.
Several options are available to protect response data, identifying information and prevent fraudulent responses.
Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers.
Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system.
|Reporting and analytics||
Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly.
Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions.
For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors.
Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time.
The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:
Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.
Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.
Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:
Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.
Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.
These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.
Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.