--- title: "Maptitude Software Reviews, Demo & Pricing - 2026" description: "Review of Maptitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/cafm/maptitude-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [GIS Software](https://www.softwareadvice.com/cafm/gis-comparison/) / Maptitude Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/cafm/maptitude-profile/reviews/)[Alternatives](https://www.softwareadvice.com/cafm/maptitude-profile/alternatives/) # Maptitude Review From $420-$9,995/year Free trial 5 plans Wondering if Maptitude is right for your organization? Our GIS Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Maptitude 4.8 [(88)](https://www.softwareadvice.com/cafm/maptitude-profile/reviews/) Pricing Starting at $420.00 per user per year ### About Maptitude Maptitude GIS and mapping software is the most capable and cost-effective solution to: ➡ Optimize sales territories, vehicle routes, and site locations ➡ Visualize, analyze, and present mission-critical data ➡ Maximize profits, time, and resources With extensive maps, comprehensive demographic data, and user-friendly tools, Maptitude empowers organizations to analyze and understand the impact of geography. Create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. Trusted by Fortune 500 companies, Maptitude offers unmatched performance and value, starting at just $695 with a FREE country package of GIS data. Request a demo or free trial today to experience the full potential of Maptitude mapping software. As a mapping platform, Maptitude utilizes GIS technology and spatial analysis to assist businesses with analyzing and understanding how geography affects business operations. Maptitude allows businesses to visualize customer and demographic on different types of maps to uncover geographical relational patterns within datasets. With Maptitude, businesses can pinpoint custo... mers, analyze areas of sales activity, uncover hidden opportunities, understand geographical trends, and answer questions that impact any sales operation. Maptitude provides the ability to create maps at any scale from the street level to the country level using Maptitude's Create-a-Map wizard. Maptitude's mapping technology, MapWizard, can customize the colors, styles, and labels on any map such as color and pattern maps, dot-density maps, scaled-symbol maps, and maps with integrated pie or bar charts. For the street layer, Maptitude is able to utilize geocoding and travel time information to calculate routes and drive-times. Building information for many urban locations, railroads, and comprehensive natural and human-made landmarks can be displayed on any maps. These maps can be exported via HTML, JPEG or PNG for use on websites or printed out as wall-sized posters and handouts. Additional features include territory mapping, location intelligence, 3D mapping, data sharing for ERDAS IMAGINE and GeoJSON files, and for Esri ArcGIS Pro, and more. Wondering if Maptitude is right for your organization? Our GIS Software selection experts can help you in 15 minutes or less. ## Maptitude User Interface ## Popular Maptitude Alternatives Main Product Maptitude 4.8 [(88)](https://www.softwareadvice.com/cafm/maptitude-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.80Value for money - 4.86Customer support - 4.83Functionality Pricing Starting at $420.00 per year Get Price Alternative Product [Samsara](https://www.softwareadvice.com/fleet-management/samsara-profile/) 4.5 [(1019)](https://www.softwareadvice.com/fleet-management/samsara-profile/reviews/) Ratings Breakdown - 4.52Ease of use - 4.27Value for money - 4.26Customer support - 4.42Functionality Pricing Available upon request Get Price Alternative Product [Motive](https://www.softwareadvice.com/fleet-management/motive-profile/) 4.5 [(1688)](https://www.softwareadvice.com/fleet-management/motive-profile/reviews/) Ratings Breakdown - 4.42Ease of use - 4.21Value for money - 4.40Customer support - 4.39Functionality Pricing Available upon request Get Price Alternative Product [smappen](https://www.softwareadvice.com/cafm/oalley-profile/) 4.9 [(32)](https://www.softwareadvice.com/cafm/oalley-profile/reviews/) Ratings Breakdown - 4.91Ease of use - 4.67Value for money - 4.88Customer support - 4.69Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [ArcGIS](https://www.softwareadvice.com/artificial-intelligence/arcgis-profile/) 4.6 [(506)](https://www.softwareadvice.com/artificial-intelligence/arcgis-profile/reviews/) Ratings Breakdown - 3.87Ease of use - 3.98Value for money - 4.12Customer support - 4.58Functionality Pricing Available upon request Get Price Alternative Product [Tenna](https://www.softwareadvice.com/crm/tenna-profile/) 4.6 [(75)](https://www.softwareadvice.com/crm/tenna-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.36Value for money - 4.76Customer support - 4.43Functionality Pricing Available upon request Get Price ## Maptitude Pricing and Plans Starting price: $420.00 per year Free Trial Free Version Desktop Subscription $695.00 per user, per year Plan includes: - Basic Create-a-Map Wizard - Demographic Data and Heat & Thematic Mapping - Geocoding (Pin Mapping) - Query Map Features - Search the Map and Data - Turn Map Layers on and off - View Map Location Data - Windows OS Desktop No Subscription $995.00 per user, one time No plan information available Online $420.00 per user, per year Plan includes: - Basic Create-a-Map Wizard and Upload Any Maps and Analytics Created With Maptitude (Requires Separate Desktop Maptitude License) - Firefox - Online: Compatible With Edge Chromium - Safari and Chrome Remote Desktop $995.00 per user, one time Plan includes: - 10-Year License - Amazon Cloud1 - Azure - Basic Create-a-Map Wizard - Demographic Data and Heat & Thematic Mapping - Geocoding (Pin Mapping) - Or Citrix Server - Query Map Features - Remote Desktop or Concurrent License - Remote Desktop Services (RDS) Read More Enterprise $9,995.00 flat rate, one time Plan includes: - 10 Users With Support for Corporate Deployment and Packaging - 10-Year License - Basic Create-a-Map Wizard - Demographic Data and Heat & Thematic Mapping - Geocoding (Pin Mapping) - Query Map Features - Search the Map and Data - Turn Map Layers on and off - View Map Location Data - Windows OS Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Maptitude Features - Popular features found in GIS 3D Imaging Color Codes/Icons Data Import/Export Data Mapping Geocoding Image Management Labeling Map Sharing Reporting/Analytics Route Optimization - More features of Maptitude Ad hoc Reporting API Behavioral Analytics Census Data Integration Collaboration Tools Customer Segmentation Customizable Reports Database Support Data Capture and Transfer Data Collection Data Synchronization Data Visualization Delivery Tracking Demographic Data Geofencing Geographic Maps Geolocation Geotargeting GPS Heatmaps Internet Mapping Interoperability Location Tracking Map Creation Mobile Access Multi-Location Predictive Analytics Real-Time Analytics Reporting & Statistics Scheduling Search/Filter Shipping Management Single Sign On Spatial Analysis Statistical Analysis Territory Management Third-Party Integrations Trade Area Analysis Transportation Management Trend Analysis User Management ## Maptitude User Reviews ## Maptitude customer ratings - Overall rating: 4.8/5 - Total reviews: 88 ### Rating distribution - 5 stars: 73 reviews (83%) - 4 stars: 15 reviews (17%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.8/5 - Customer support: 4.9/5 - Functionality: 4.8/5 --- ### Maptitude is an excellent geospatial data software package that is aimed at the business user. - Overall rating: 5/5 - Reviewer: Brett L. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The ability to take my Excel data and to look at it spatially to see trends in my data. As a business/economic geography, this software fully meets my mapping needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros All of the tools you need to do spatial analysis are included in the software at the base price. No need to pay for costly add-ons or extensions. This includes state, county, MSA, zip code and census tract level line work and data including all 255 Census fields. The user as the ability to do point maps, thematic maps, drive-time rings and advanced spatial and statistical analysis. #### Cons Just some cosmetic tweaks to the legend box, and the ability to do curved flow/desired lines. That aside, I'm a very happy user of the software, as the customer service is top notch. --- ### Best bang for buck in GIS is Maptitude - Overall rating: 5/5 - Reviewer: Tracy S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I attended 2 classes in Boston early in the stages of Maptitude. I had little field experience in GIS and the instructor helped me understand the power of Maptitude. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Low cost of investment. Annual upgrade is less for previous users. Ability to import large records in layers (some call this vectors). #### Cons If one downloads the app and has a key, that does not always work. And there is no weekend support. Examples of how to create queries. Examples need to be shown like Qgis. How to rubber-sheet a map. How to export to KML data and examples. #### Reasons for choosing Maptitude ArcGis and Esri were too expensive. Qgis was in the early stages of development and limited manual. #### Vendor response Thank you for the review! Have you checked out the learning portal? We would love to add your suggestions: https://www.caliper.com/learning/articles/what-if-i-dont-see-an-article-for-my-problem/ Replied September 2023 --- ### Helpful in assigning territories - Overall rating: 4/5 - Reviewer: James S. - Verified reviewer: Yes - Industry: Automotive - Company size: 10000+ employees - Product usage: Used monthly for more than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So slow and non-intuitive that I get frustrated and usually just screen shot and cut/paste the data I need. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros The graphical colors it prints out on maps after I enter the data. #### Cons How extremely slow it is. Please don't blame the computer or the internet connection as the program is painfully slow and extremely hard to understand how to use. Entirely too complex to navigate. #### Reasons for choosing Maptitude Company was already using it when I got promoted into the management position so it was suggested that I use it also. #### Vendor response Thank you for the positive comments on the territory tools, James! We have been trying to reach your team to provide free onboarding. We would love to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software. Replied September 2023 --- ### Great GIS with affordable perpetual license, not bloated but you may miss features from ESRI - Overall rating: 5/5 - Reviewer: Alex M. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: April 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. If you already know GIS you will find this easy to use. Interface is more like pre-Pro ArcMap but that's fine. I'm agnostic to ribbons vs. buttons. The point is to run the analysis. It hasn't crashed on me once. Way fewer geoprocessing tools than you might be used to, so if you're doing very specialized work check the documentation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in. #### Cons No way to share live interactive maps with stakeholders. Most of us GIS users want to run the analysis and then share with a non-GIS expert without them needing to have the software. I think there is a separate online license but that was not available in my company's pre-approved software purchasing program. One strong feature I recommend is a job history log with time run. I ran a filter on nationwide streets and it took ages... I'd like to know how many minutes it ran so I can re-run it again without disrupting my workflow. #### Reasons for choosing Maptitude Cost! And Maptitude was pre-approved by my company's software team. #### Vendor response Thank you for the review! We are so glad to hear that Maptitude is working well for you, and we will work hard on your suggestions. Yes, Maptitude Online is only $420 and allows you to easily share maps created online or on the desktop. Replied May 2024 --- ### Most Powerful Mapping Tool in Our Arsenal - Overall rating: 5/5 - Reviewer: Bob T. - Verified reviewer: Yes - Industry: Building Materials - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts. Once we load our forecasts, dealer locations, housing starts and other demographics, we are able to show where potential new business can be won. Maptitude has allowed us to better display our insights beyond the usual charts and tables. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them. #### Cons It takes a little bit to understand but once you get it the tasks become easier. Our team wishes we could incorporate maps into other online data systems like Big Query or Tableau. #### Reasons for choosing Maptitude Value and capabilities of the software. #### Reasons for switching to Maptitude Maptitude has much more analytical capabilities and the maps are much more detailed. --- ### Maptitude - Hands down best out of the gate geospatial platform - Overall rating: 5/5 - Reviewer: Rich M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. User for nearly two decades and it really gets the job done for me. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simple to understand, very powerful, great data availability - and they tech support is second to none. #### Cons It is not as fast in terms of processing is other tools. #### Reasons for choosing Maptitude Still use Alteryx as well for heavy lifting work and then port some of that back into maptitude for visualization and streamlined capabilities #### Vendor response Many thanks for your loyalty and feedback! We are working hard to increase the speed dramatically. Replied April 2024 --- ### Maptitude for Planners - Overall rating: 5/5 - Reviewer: Taunya K. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered Analysis of demographics, locations, paratransit trip history, etc., to help local governments, committees, and agencies plan and change fixed route patterns, expansion, timing, etc. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it. #### Cons I cannot think of a thing I didn't like about it. #### Reasons for choosing Maptitude Usable with more clients and data sources, ease of for a variety of presentations with a minimal amount of outside graphic presentation. #### Reasons for switching to Maptitude Because Maptitude is capable of opening and converting a variety of data formats, and the learning curve is great. #### Vendor response Thank you for the feedback on the #Maptitude mapping software GIS application! Replied January 2020 --- ### Maptitude - Overall rating: 5/5 - Reviewer: Subham K. - Verified reviewer: Yes - Industry: Research - Company size: 5001-10000 employees - Product usage: Used daily for free trial - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The OD matrix generation and census data #### Cons We cannot alter maptitude road or rail networks to generate OD data for multiple years. This is one provision maptitude should offer to its users, especially for transportation planners. #### Reasons for switching to Maptitude Maptitude does certain computations really quick, which no other software can perform #### Vendor response Thank you for the great review, Subham! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software. Replied September 2023 --- ### Great GIS product - Overall rating: 5/5 - Reviewer: Bruce O. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Maptitude is a great program. As a real estate appraiser who primarily values commercial properties, I have found the functions and data provided a great benefit in showing clients what going on in a specific area. Features such exporting data to MS Excel which can be put in my reports. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Maptitude is easy to learn and use. It has a great deal of data that comes with it which make it easy to create maps showing different trends in specific areas. #### Cons I have really have not found anything negative about the program. it has good documentation and the on-line learning videos are well thought out for learning. --- ### Maptitude is best Mapping Solution - Overall rating: 5/5 - Reviewer: Matt A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). For example, it has been extremely valuable to show our customers the density of their territory by zip code. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the flexibility. Maptitude is an extremely malleable software that can adapt to your specific business. There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model. #### Cons Because Maptitude has so many possibilities, there is a learning curve with the software. It will take time to set up your maps the way you need them. --- Showing 1 - 10 of 88 Reviews [See All Reviews](https://www.softwareadvice.com/cafm/maptitude-profile/reviews/) ## Maptitude Popular Comparisons [Samsara vs Maptitude](https://www.softwareadvice.com/cafm/maptitude-profile/vs/samsara/)[Motive vs Maptitude](https://www.softwareadvice.com/cafm/maptitude-profile/vs/motive/)[smappen vs Maptitude](https://www.softwareadvice.com/cafm/maptitude-profile/vs/oalley/)[ArcGIS vs Maptitude](https://www.softwareadvice.com/artificial-intelligence/arcgis-profile/vs/maptitude/)[eSpatial vs Maptitude](https://www.softwareadvice.com/crm/espatial-profile/vs/maptitude/) [Compare All Alternatives](https://www.softwareadvice.com/cafm/maptitude-profile/alternatives/) ## Other Top Recommended GIS Software [MaintainX](https://www.softwareadvice.com/cmms/maintainx-profile/) **4.8** (1062) Recently recommended **74** times [Asset Essentials](https://www.softwareadvice.com/cafm/asset-essentials-profile/) **4.4** (284) Recently recommended **18** times [Mapsted](https://www.softwareadvice.com/cafm/mapsted-profile/) **0.0** (0) Recently recommended **13** times [EZO](https://www.softwareadvice.com/cmms/ezofficeinventory-profile/) **4.6** (1546) Recently recommended **3** times Stuck Between Options? 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