--- title: "CallRail Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CallRail. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CallRail is a good fit for you!" source_url: "https://www.softwareadvice.com/call-center/callrail-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Call Tracking Software](https://www.softwareadvice.com/voip/call-tracking-comparison/) / [CallRail](https://www.softwareadvice.com/call-center/callrail-profile/) / CallRail Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/call-center/callrail-profile/) Reviews [Alternatives](https://www.softwareadvice.com/call-center/callrail-profile/alternatives/) # CallRail User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 171 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 118 reviews (69%) - 4 stars: 36 reviews (21%) - 3 stars: 7 reviews (4%) - 2 stars: 2 reviews (1%) - 1 star: 8 reviews (5%) ### Most mentioned pros - The call management tools, recordings, and quality tracking make it easy to improve performance while knowing exactly which campaigns drive real leads. - I loved CallRail's simplicity. While it may not have all the bells and whistles of a major platform, it's simplicity allows it to be the perfect option for an entry level business needing a solid call platform. - What I like most about CallRail is how it ties calls and SMS directly to marketing results. ### Most mentioned cons - Teaching other team members and sharing account access has been a little difficult, also generating reports can be challenging. - Recently, I was stunned to discover that my account had been switched to annual billing, leading to an unwelcome and substantial charge of over $1,600.What makes this situation egregious is that I never authorized the switch from monthly to annual billing. - If you have a complicated marketing system, CallRail can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers". ## CallRail customer reviews Showing reviews 1-25 of 171 (page 1). ### Powerful Call and SMS Tracking with Scalable Pricing - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Arts and Crafts - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros What I like most about CallRail is how it ties calls and SMS directly to marketing results. The call management tools, recordings, and quality tracking make it easy to improve performance while knowing exactly which campaigns drive real leads. #### Cons What I liked least about CallRail is that pricing model. For smaller teams, the cost can scale faster than expected if you’re running multiple campaigns. --- ### Fantastic Ad-Referred Calls Tracking - Overall rating: 5/5 - Reviewer: Irene B. - Industry: Financial Services - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall we use it to track our ad-referred calls—Google, Facebook and Bing ads. It’s helped us accurately track it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They provide fantastic ad-referred tracking—not only in real time but also if the client calls back later. #### Cons Their subscription plans are ok—could be a tad more affordable. They are a little hard to understand. --- ### Great Option for smaller Call Centers - Overall rating: 5/5 - Reviewer: Sean M. - Industry: Hospital & Health Care - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered I used CallRail for many years before my call center outgrew what they offered. That being said, I would absolutely recommend CallRail to a smaller center that isn't looking for a call platform so big that it can be cumbersome. CallRail was simplistic, cost effective, and had many perks that other smaller platforms did not do as well at (think phone trees/IVR customization, marketing number pools, high level reporting) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I loved CallRail's simplicity. While it may not have all the bells and whistles of a major platform, it's simplicity allows it to be the perfect option for an entry level business needing a solid call platform. #### Cons My disclaimer is that I haven't used CallRail in over a year, but when I did use them, they had limited reporting options. One key insight I needed was into individual rep performance, which CallRail did not provide. --- ### Great Lead Attribution and Lead Tracking - Overall rating: 5/5 - Reviewer: David V. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it's a been a positive experience and we have continued to increase our use of CallRail over this last year and expect to increase our usage in the coming year. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros CallRail gave us a tremendous leg up in lead attribution and provides a great return of value for the cost of this software. It's helped our clients optimize landing pages and their sales funnels. #### Cons Teaching other team members and sharing account access has been a little difficult, also generating reports can be challenging. --- ### Easy to use and great data gained from all types of marketing campaigns. - Overall rating: 5/5 - Reviewer: Chris C. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts. #### Cons The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad. --- ### We're always looking for something better but unable to find it - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Text messages and calling, plus all our calls are recorded and easy to find. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well. #### Cons It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right. --- ### CallRail Not Intuitive or Feature Friendly - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: January 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Not good. We are leaving CallRail to go to another call tracking service. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros System uptime was good. The technical support individuals know their product and were very helpful. #### Cons As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system. --- ### I can't imagine an easier, more efficient way to record and monitor your business calls. - Overall rating: 5/5 - Reviewer: Stephanie N. - Verified reviewer: Yes - Product usage: 1-3 years · daily - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would use any other software for tracking phone calls in the work place. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them. Were also able to track whether or not they're a good lead for our business or not, which is super helpful to know and keep tabs on. #### Cons The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great. --- ### Great Service and Value - Overall rating: 5/5 - Reviewer: Travis Q. - Industry: Real Estate - Company size: Self-Employed - Product usage: 3-5 years · weekly - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How they give you 10 numbers for a reasonable monthly price. #### Cons It could be a little better organizing old calls and prospects. --- ### Tracking phone calls with CallRail - Overall rating: 5/5 - Reviewer: Dilushi Y. - Industry: Medical Practice - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used CallRail for specially to tracking calls beacuse it tracking less than a minute. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use mainly CallRail to traching phone calls . Not only that we can record phone calls. Have good customer service. Most important features is before answering the call CallRail Shows automatically us from where it comes from. Easy to use. #### Cons Much difficult to tracking calls comes from Facebook, instagram --- ### Excellent Call Tracking Software - Overall rating: 5/5 - Reviewer: Nefer L. - Verified reviewer: Yes - Industry: Hospitality - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others. #### Cons We are not able to connect phone calls that turn into customers. --- ### I could'nt live without CallRail! - Overall rating: 5/5 - Reviewer: Josh B. - Verified reviewer: Yes - Product usage: less than 1 year · daily - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price. #### Cons The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well. #### Vendor response Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to reviews@callrail.com? Thanks! Kate Replied April 2018 --- ### My Favorite Call Tracking Service - Overall rating: 5/5 - Reviewer: Mike C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use it to track the results of our marketing campaign both in-house and for clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to set up. Doesn't take a lot of time. Can track both calls and forms. #### Cons There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix. --- ### Great software, but more expensive than the other like it - Overall rating: 5/5 - Reviewer: Chris K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like a lot about this - it's simple to use once you get the hang of it, and from there - you can do so much. #### Cons I got a ton of numbers that had issues, I guess they were used before for other things but it's like they were all spammy. I even got calls from numbers I never called and they said I was calling them, when I definitely wasn't. It's also really expensive. --- ### Call Rail is easy to use. - Overall rating: 5/5 - Reviewer: Noah N. - Industry: Construction - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's an overall, extremely positive experience. Very easy to use, understand, and create numbers where needed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's super easy to create, manage, and utilize hundreds of call tracking numbers at once. #### Cons Having to pay for things like 1-800 numbers, or entire country numbers. --- ### Great for small business! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered CallRail is a great place to start. I wish they were more flexible in their options as businesses grow though. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros CallRail is simple to use and setup! It's not safisticated enough for large brands but for a small business it's a great place to start! #### Cons There are no texting features available and the plans cannot scale past a certain growth point. --- ### A Superb Call Tracking Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts. #### Cons CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them. --- ### We use this everyday, its a requirement for most clients. - Overall rating: 5/5 - Reviewer: Spencer W. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered Results.... #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created. Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell. #### Cons Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating. --- ### Consistently Excellent User Experience - Overall rating: 5/5 - Reviewer: Jean G. J. - Industry: Telecommunications - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered I am able to call on behalf of my companies in real time with a localized telephone number. I am able to provide accurate calling data to my companies that contributes to my success. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day. #### Cons I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions. --- ### Very Excellent program - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential. #### Cons The least thing I liked is the lack of rapid development in the devices, although it is very easy and distinctive, but it needs a little development --- ### Key to Marketing Success - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Legal Services - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: March 2017 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I've activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I've gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use; price; features; support #### Cons I don't completely understand the pricing. But it's a trivial issue compared to value received --- ### We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: 3-5 years · daily - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy and everything you need to show ROI to clients #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients #### Cons Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags --- ### Great call tracking with keyword listening - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great experience overall. The platform is super simple. I have seen many other software copy them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel. #### Cons Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution. --- ### Accurate but Pricy Call Tracking - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's been a great experience and I would use it again. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads. #### Cons The biggest issues we have with this software is that our customers don't want to pay for it. --- ### CallRail- a great way to funnel calls - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Internet - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but I've had good results thus far #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros It's actually a fairly easy setup. I use it to set up numbers from basically any area code and then have those numbers forwarded to my cell. It's easy and you can set it up to have whispers as well #### Cons Interface isn't my favorite. It's detailed, but it does take a bit to navigate across and find exactly what you need. If that gets cleaned up, then it will be the best option by far in call forwarding and recording. ---