--- title: "CTM Software Reviews, Demo & Pricing - 2026" description: "Review of CTM Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/call-center/calltrackingmetrics-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Call Tracking Software](https://www.softwareadvice.com/voip/call-tracking-comparison/) / CTM Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/)[Alternatives](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/alternatives/) # CTM Review From $79-$1,999/month 4 plans Wondering if CTM is right for your organization? Our Call Tracking Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview CTM 4.7 [(159)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Pricing Starting at $79.00 usage based per month ### About CTM CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes. The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data. The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features... for agencies managing client accounts. Do you work for CTM? [Manage this product listing](https://www.g2.com/products/ctm-ctm/claim_requests/new?auto=true) Wondering if CTM is right for your organization? Our Call Tracking Software selection experts can help you in 15 minutes or less. ## CTM User Interface ## Popular CTM Alternatives Main Product CTM 4.7 [(159)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.50Value for money - 4.57Customer support - 4.60Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [800.com](https://www.softwareadvice.com/voip/800-com-profile/) 4.7 [(372)](https://www.softwareadvice.com/voip/800-com-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.62Value for money - 4.66Customer support - 4.63Functionality Pricing Starting at $23.00 per month Get Price Alternative Product [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/) 4.6 [(931)](https://www.softwareadvice.com/product/2683-Nextiva/reviews/) Ratings Breakdown - 4.53Ease of use - 4.52Value for money - 4.53Customer support - 4.54Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [JustCall](https://www.softwareadvice.com/call-center/justcall-profile/) 4.1 [(225)](https://www.softwareadvice.com/call-center/justcall-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.12Value for money - 4.11Customer support - 4.06Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [RingEX](https://www.softwareadvice.com/call-center/office-profile/) 4.2 [(1206)](https://www.softwareadvice.com/call-center/office-profile/reviews/) Ratings Breakdown - 4.22Ease of use - 4.05Value for money - 4.01Customer support - 4.27Functionality Pricing Starting at $30.00 per month Get Price Alternative Product [Five9](https://www.softwareadvice.com/call-center/five9-profile/) 4.2 [(487)](https://www.softwareadvice.com/call-center/five9-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.02Value for money - 4.32Customer support - 4.11Functionality Pricing Starting at $119.00 per month Get Price ## CTM Pricing and Plans CTM has four plans. Marketing Lite is $79.00/mo billed monthly. Marketing Pro is $179.00/mo billed monthly. Sales Engage is $329.00/mo billed monthly. Enterprise is $1,999.00/mo billed monthly. Marketing Lite $79.00 usage based, per month Unlimited users Marketing Lite plan includes: - Attribute calls and texts to their source - Access to knowledge base, training center, and ticket hub - Easy-setup integrations with Google and Microsoft - Manually score, convert, and tag calls - Standard call recording, forwarding, and IVR routing Marketing Pro $179.00 usage based, per month Unlimited users Marketing Pro plan includes: - AskAI powered by ChatGPT - FormReactor® to build and track web forms - Agency-friendly with white label options & included sub-accounts - Full access to live support from product experts - Enhanced security and HIPAA/GDPR compliance - API access and developer resources for a fully customizable solution - Premium marketing integrations including Google Ads, GA4, and Hubspot - Triggers to automate custom lead workflows, scoring, & analysis Sales Engage $329.00 usage based, per month Unlimited users Sales Engage plan includes: - Advanced skills and weight-based routing - Engage your pipeline over voice, text, chat, and form - Customizable softphone to power inbound and outbound teams - Premium sales and CX integrations including Salesforce, Zoom, and Gong - Real-time dashboards and team performance reporting - Dynamic call scripts and live coaching tools - Smart Dialer and advanced outbound technology Enterprise $1,999.00 usage based, per month Unlimited users Enterprise plan includes: - Flexible structure to scale with unlimited sub-accounts - Dedicated account management team and expedited response times - Full access to industry-leading Premier Help Desk team - 20 hours of personalized, extended onboarding - Indefinite version history access and data restoration Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does CTM pricing compare to alternatives? CTM's starting price is $79.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | CTM4.7[(159)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) | $79.00 /mo | Not available | Not available | 4.5 | | [800.com](https://www.softwareadvice.com/voip/800-com-profile/)4.7[(372)](https://www.softwareadvice.com/voip/800-com-profile/reviews/) | $23.00 /mo | Available | Not available | 4.6 | | [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/)4.6[(931)](https://www.softwareadvice.com/product/2683-Nextiva/reviews/) | $25.00 /user/mo | Not available | Not available | 4.5 | | [JustCall](https://www.softwareadvice.com/call-center/justcall-profile/)4.1[(225)](https://www.softwareadvice.com/call-center/justcall-profile/reviews/) | $29.00 /user/mo | Available | Not available | 4.1 | | [RingEX](https://www.softwareadvice.com/call-center/office-profile/)4.2[(1,206)](https://www.softwareadvice.com/call-center/office-profile/reviews/) | $30.00 /user/mo | Available | Not available | 4.1 | CTM4.7[(159)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) * * * Starting price $79.00 /mo Free trial Not available Free version Not available Value For Money 4.5 - [800.com](https://www.softwareadvice.com/voip/800-com-profile/)4.7[(372)](https://www.softwareadvice.com/voip/800-com-profile/reviews/) * * * Starting price $23.00 /mo Free trial Available Free version Not available Value For Money 4.6 - [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/)4.6[(931)](https://www.softwareadvice.com/product/2683-Nextiva/reviews/) * * * Starting price $25.00 /user/mo Free trial Not available Free version Not available Value For Money 4.5 - [JustCall](https://www.softwareadvice.com/call-center/justcall-profile/)4.1[(225)](https://www.softwareadvice.com/call-center/justcall-profile/reviews/) * * * Starting price $29.00 /user/mo Free trial Available Free version Not available Value For Money 4.1 - [RingEX](https://www.softwareadvice.com/call-center/office-profile/)4.2[(1,206)](https://www.softwareadvice.com/call-center/office-profile/reviews/) * * * Starting price $30.00 /user/mo Free trial Available Free version Not available Value For Money 4.1 ## CTM Features - Popular features found in Call Tracking Caller ID Call Monitoring Call Routing Call Transcription Computer Telephony Integration Conversion Tracking CRM IVR Keyword Tracking Voice Mail - More features of CTM Access Controls/Permissions Activity Dashboard Activity Tracking Agent Interface Alerts/Escalation Alerts/Notifications API Archiving & Retention Audio Capture Automated Responses Automated Routing Automatic Call Distribution Automatic Transcription Autoresponders Blended Call Center Callback Scheduling Call Center Management Call Disposition Caller Profiles Call List Management Call Logging Call Recording Call Reporting Call Scheduling Call Scoring Call Scripting Call Tagging Call Tracking Call Tracking Metrics Call Transfer Campaign Analytics Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation Campaign Specific Caller ID Chatbot Chat/Messaging Collaboration Tools Communication Management Contact Management Cross Channel Attribution Customer Experience Management Customer Journey Mapping Customizable Fields Customizable Reports Dashboard Data Import/Export Data Security Engagement Tracking Event Triggered Actions Fax Management FCC Compliance File Transfer FTC Compliance HIPAA Compliant Inbound Call Center Interaction Tracking Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification List Management Live Chat Manual Dialer Mobile Access Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multiple Scripts Multi-Touch Attribution Multi-User Collaboration Natural Language Processing On-Demand Recording One-to-One Messaging Outbound Call Center Performance Management Performance Metrics Phone Key Input Predictive Analytics Predictive Dialer Quality Assurance Quality Management Queue Management Real-Time Analytics Real-time Conversations Real-Time Data Real-Time Monitoring Real-Time Reporting Recording Reminders Reporting/Analytics Reporting & Statistics Request Assignment ROI Tracking Self-Service Search SMS Messaging Social Media Integration Spam Blocker Speech-to-Text Analysis Tagging Text to Speech Third-Party Integrations Visitor Tracking Voice Customization VoIP Connection Workforce Management ## CTM Integrations Google Ads Integration rated 4.8 from 18 reviews Google Analytics 360 Integration rated 4.6 from 11 reviews Acquisio Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Stripe Payments Integration rated undefined from -1 review Zoom Workplace Integration rated undefined from -1 review See all 56 integrations ## CTM User Reviews ## CTM customer ratings - Overall rating: 4.7/5 - Total reviews: 159 ### Rating distribution - 5 stars: 118 reviews (74%) - 4 stars: 32 reviews (20%) - 3 stars: 6 reviews (4%) - 2 stars: 1 reviews (1%) - 1 star: 2 reviews (1%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.5/5 - Customer support: 4.6/5 - Functionality: 4.6/5 --- ### Solid platform that does what it says, and when you need supports its there - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: August 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, the platform does what it says it needs to do. And for accounts, we need that consistency of things just working as they should. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The CTM tech support has been solid. But our account manager has been nothing short of brilliant. We cannot say enough good things. #### Cons The learning curve can be a bit steep, but that is because there is so much you can do with the platform. #### Vendor response Thank you for your review, and we'll make sure your AM and the support team see this. Replied August 2026 --- ### Love CTM - Helped me be a more strategic marketer - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Fantastic! I look better as a marketer when using CTM. My clients trust me more because I am using data instead of just assumptions in my reporting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros It helped me become a more strategic marketer and understand lead source. Best investment ever and easy to use. #### Cons Lack of customer service. It is hard to get customer service on the phone to help with any technical issues. Have to send an email. #### Vendor response Thanks for your review, Kelly! We're happy to hear that CTM has helped you become a more strategic marketer! Replied April 2026 --- ### Great overall product that met all of our needs. - Overall rating: 5/5 - Reviewer: Brad M. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been great, and much more affordable and user friendly than our old system. It was great that we made the switch. Also their customer service is great and very responsive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It has been a great one stop shop for us for our phone system, marketing tracking, chat, voice AI, customer and marketing texts, and Call routing. The call quality has been great, and it has been secure using good authentication practices and compliance features. #### Cons There is a learning curve, but fortunately their team did great work in onboarding us and equipping us to work and build as needed. #### Vendor response Thanks for your kind words, Brad! I'll make sure to let our onboarding team know about this review, too. Replied April 2026 --- ### Great call tracking tool for media campaigns - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent and consistent performance from call tracking platforms. Variety of analytics to review to improve campaigns #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Follow through with clear answers for my questions for customer service. Consistency of performing the needed results from call tracking numbers. #### Cons I can’t think of anything I liked the least. Everything performed the way I needed for my media campaigns #### Vendor response Thanks for your review, John! Replied April 2026 --- ### Great For Tracking Calls - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall positive experience and easy-to-use dashboard. I would recommend other people to try it when the need arises to track calls. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros analytics and tracking capabilities. The software provides a friendly interface that is easy to navigate and find the useful metrics. #### Cons The cost of the usage is a little complicated; sometimes the price jumps. It's hard to narrow down the exact cost. #### Vendor response Thank you for your review, Emilio! Replied April 2026 --- ### CTM Recommendation - Overall rating: 5/5 - Reviewer: David K. - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been a customer of theirs since they first opened. My first account was with them in 2014 I believe. I would strongly recommend them for anyone needing call center technology for full data attribution and easy routing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very user friendly and even better customer support. They help you get everything setup the way it should be. #### Cons I had some integration challenges with some platforms like Microsoft Bing paid ads but that could be due to Microsoft so not sure. #### Vendor response Thank you for your review, David, and for being a long-term customer! Replied April 2026 --- ### Good Platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ’m very happy with the platform and it’s business friendly usable and you can generate numbers. Tracking is not hard all around. It is a good platform I like it thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical #### Cons Two face identification, when i log back in every time ask to send text to my cella bit annoying that part #### Vendor response Thank you for your review, Arman! Replied April 2026 --- ### CTM Call Tracking Metrics Review - Overall rating: 4/5 - Reviewer: Loganathan V. - Industry: Logistics and Supply Chain - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I'm working with CTM for the past 2 and a half years. This is my first call tracking solution. So I had my struggles learning how the app works. But the support team was most helpful in getting me familiar with the application. Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number. #### Cons The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time. #### Vendor response Thanks for your review! Replied April 2026 --- ### Best-in-Class Call Tracking & Attribution Platform - Overall rating: 5/5 - Reviewer: Alejandra M. - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience. #### Cons There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate. #### Vendor response Thank you for your review! We're happy to hear that you're enjoying our platform and getting ROI. Replied April 2026 --- ### The best call and contact management tool for elite marketers - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: December 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work. #### Cons Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around. --- Showing 1 - 10 of 159 Reviews [See All Reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) ## CTM Popular Comparisons [800.com vs CTM](https://www.softwareadvice.com/voip/800-com-profile/vs/calltrackingmetrics/)[Nextiva vs CTM](https://www.softwareadvice.com/compare/2683-Nextiva/vs/112191-calltrackingmetrics/)[JustCall vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/justcall/)[RingEX vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/office/)[Five9 vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/five9/)[Liine vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/liine/)[CallRail vs CTM](https://www.softwareadvice.com/call-center/callrail-profile/vs/calltrackingmetrics/)[Nimbata vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/nimbata/)[NiCE CXone vs CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/incontact-hosted-call-center-software/) [Compare All Alternatives](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/alternatives/) ## Other Top Recommended Call Tracking Software [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/) **4.6** (931) Recently recommended **0** times [CallHippo](https://www.softwareadvice.com/call-center/callhippo-profile/) **4.4** (695) Recently recommended **0** times [GoTo Connect](https://www.softwareadvice.com/product/2766-GoTo-Connect/) **4.5** (671) Recently recommended **0** times [NiCE CXone](https://www.softwareadvice.com/crm/incontact-hosted-call-center-software-profile/) **4.2** (582) Recently recommended **0** times Stuck Between Options? Our experts can help you compare CTM with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice