Exceptional Value and the Support is Top Notch!

We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving.

Pros

We have been with CTM forever it seems like! I have used many different call tracking applications, but, they are hands down the best! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all! The value you get with this CTM far exceeds any other software.

Cons

Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you.

Great marketing tool, subpar contact center application

I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of the extra marketing tools at my disposal, but the contact center piece feels like a step backwards. The Support experience has been the worst part. It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support.

Pros

The suite of marketing features that come baked into the product far exceed the competition (others may offer similar products, but they're almost always a peripheral add-on that needs to be purchased in addition to the standard license).

Cons

The contact center software has not fully matured yet; it feels like an afterthought. Its integration with the biggest CRM in the world, Salesforce, is clunky and riddled with issues that are difficult to troubleshoot and reduce my agents' work efficiency.

The More info the better

We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads.

Pros

Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time.

Cons

We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have.

Easy to use platform with super helpful reporting!

Pros

The platform is extremely user friendly, we were able to get call center agents trained remotely and they could even download an app to their smart phones for additional access. As a call center manager the reporting features were very insightful when tracking agent performance metrics.

Cons

Everything is wonderful :) no complaints!

It is not ideal but does integrate with other programs and software

It is better than not having a program to track calls and it helps us to identify the sources for ROI purposes, but does not produce regular reports and you really never know if the person came from where it says if they call the main number which is not recorded and they can't make that happen, but to be fair neither can any other company I have talked to outside the actual phone company.

Pros

It helps us to know when someone is calling into one of our tracking lines. It integrates with Infusionsoft via zapier (one way connection so that infusionsoft doesn't cause issues for them) and then it also allows us to listen to those calls.

Cons

It does not record all calls. It does not do a great job of creating contacts into Infusionsoft as it makes duplicates because of how the system connects, NOT sure if this is their fault, Zapier's fault or Infusionsoft's fault.

Easy Alternative to Call Rail

It has been good.

Pros

Easier to deploy than call rail. Give them a call or chat with them for a program to fit your budget or agency. Simple for a small business or a smaller agency.

Cons

Not as technical as CallRail. There are fewer selections on placement and connection.

Quality Assurance

We use CallTrackingMetrics to track conversions and monitor call quality for over 100 clients. There have been minor technical difficulties that customer support is quick to resolve. We have been able to help several companies improve their lead volume and customer interaction abilities because of CallTrackingMetrics.

Pros

CallTrackingMetrics helps our team track leads and monitor the quality of incoming calls. The customer support we receive from their team is top notch.

Cons

We do run into integration issue with Google Ads and Google Analytics often. It would be nice if there was a notification system for when integrations break.

Powerful and flexible tool, easy to scale

Pros

Easy implementation, very intuitive and flexible. Possible to scale without long term contracts. Pay per minute and not per user : turns it into a variable cost.

Cons

The tool doesn't manage automatic outbound calls (auto dialers) very efficiently. Not easy to run multiple callcenters in one account (work in progress)

Everything I was Looking For!

Pros

For my business purposes, CallTrackingMetrics provides all of the marketing elements into one platform. I enjoy the Geo-Routing, tracking, and how we can integrate the software for many of our clients.

Cons

Not too many, I am a slow learner and often I need to call Customer Service,

We couldn't grow without CTM!!!!!

Overall, we are very happy with CTM because of Coalmarch. They were instrumental in the setup, and the continuous troubleshooting we do with CTM. They are extremely knowledgeable of CTM, and guide us through any additions or hurdles we come across! At the end of the day, we could not GROW the company as we have without CTM and Coalmarch!

Pros

That it is incredibly streamlined. There isn't a "phone" obstacle that CTM can't solve for your business. The tracking information alone that it is able to tell you is invaluable and being able to transition from a 9 am-5 pm business to 24-7 and streamline those calls to specific numbers and departments making it possible for our customers to talk to a real person every time and not a voicemail was the growth push we needed and call companies should be striving for! The ablity to make ALL numbers a textable number, is the most innovative thing CTM quite frankly does. Not to miss a call because they texted instead... what more could you want being in the service industry!

Cons

The only two complaints I have about CTM is that the reporting is not very user-friendly. It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports". The second would be the CTM App. It's ineffective for inbound calls, but perfect for outbound calls, which I know they are working on updating the app.

Great product to track calls, sources and texting

We swap out phone numbers on our websites to through numbers we've set up on CTM to track the source of our calls. Our sites swap out the displayed phone numbers based on the service (Google Ads, Bing, Yahoo, Facebook, SEO...) that drives our site visitors. Once they place the call, we are then able to track the source as well as listen to that call to use as a training opportunity. We also have testing available on our Mobile sites for some select stores which all goes directly through CTM so we are able to communicate with our guests in an easy and requested fashion. Really like using CTM!

Pros

CTM is a great resource to track lead sources as well as review calls and to reach your customers via text if that is an option for you.

Cons

It can seem a bit daunting at first but it isn't difficult to learn.

Easy To Use And Scale

I have loved using the product. The overall experience has been nothing but positive.

Pros

Core functionality of purchasing tracking numbers and dynamic number insertion is simple to set up and scale across multiple accounts. Great for our high number of SMBs use case. There are some pretty robust ancillary features (ancillary for our use case anyway ) that are also quite nice to have (2 way sms in the web GUI, "form reactor" connectivity with website html forms, and real-time chat all come to mind). The support team is also consistently helpful and responsive as is our dedicated account representative.

Cons

Only things I would like to see are more robust "CRM-esque" features that are made with local businesses (or agencies that cater to local business) in mind. It would be nice to have a way to visualize leads from multiple sources in a way besides the call log (i.e. kanban, or "stages" like a typical crm prodcut). Combining the existing call center functionality with more fleshed out, user-friendly lead management features would be amazing.

Great Software for the Price, Compared to other Options

We have been using the software for 4+ years. It is a good tool to implement for our clients as most of our clients get the majority of their business from phone calls.

Pros

CTM has many of the features offered by the bigger names in the industry at a more cost effective rate. Other similar software require more than 1 tracking number to integrate to Google Ads. Although CTM suggests to add more than one, it is not a requirement. Most of our clients are small businesses and don't have the traffic volume to necessitate more than one tracking number.

Cons

Reports are not as customizable as I would like.

The Best Call Management Platform - CallTrackingMetrics.com

Solved my marketing source tracking, intergrated with almost everything. Solved all my call center issues. So many many issues were solved including the micro picky issues.

Pros

CallTrackingMetrics.com (CTM) is by far the most complete and versatile call management platform I have ever seen. Plus its got a killer call center system built right in. I can't count the number clients whole love this system. And during this corona virus crisis, switching from an office to home was so simple and totally seamless. We and are our clients didnt skip a beat. I have been with CallTrackingMetrics.com since 2014. Yep! And, I could go on and on. From thier willingness to keep advancing their platform, great customer service, marketing source tracking, and so much more, CTM has played a huge part in our company's and our clients' success!

Cons

Nothing!!! Seriously. Just an awesome platform!!

The no. 1 calltracking tool for international businesses

With CallTrackingMetrics we are able to measure the number of incoming calls on a country and marketing channel level. This is extremely helpful in taking strategic decisions how to allocate our marketing budgets. We now now which channels are driving incoming leads via calls.

Pros

We've screened ten different calltracking tool. What made us choose CallTrackingMetrics is the intuitive interface combined with the many countries that are covered. We've been using CTM for more than 4 years now and are still very satisfied with the service and support they offer.

Cons

I wish it would be easier to purchase new numbers without having to contact the support team. This was possible up until 2019. Then the legislation changed in many countries, so a detailed check of our ID documents by the support team is now needed every time we want to buy a new number.

Attribution is key

My overall experience is great. The software and integrations work well and the staff is always very helpful.

Pros

I like all of the robust features and tracking that CTM provides.

Cons

The software can be a little glitchy and difficult to setup at times. Once you get it dialed in it’s great.

Great Call Tracking Software with First Class Support

Overall I love CTM. It's helped us keep better track of how customers are finding out about us, it helps us keep record of our phone calls for legal purposes, and it helps us develop our customer service by listening to past calls and evaluating where we could have done better.

Pros

The primary tracking log is really easy to use and sort. It's also super easy to get new tracking numbers and apply them to different aspects of your business. The best part about CallTrackingMetrics is their support. Anything you could possibly ever want to do, but don't know how to do it can be answered through calling CTM. They'll walk you through the process whether it's you first day, or you've been a customer for many months.

Cons

The reports aren't really all that useful. It lacks a lot of sorting features I could use. Don't remember what they are because I gave up on the reporting section a long time ago. It's also pretty difficult to setup anything with the software on your own. There's so many options in the back end, that you can't tell how to do anything. So it almost always necessitates a call to CTM to set anything up. They're pretty great, though, so calling them isn't a chore or a bother. Unless they're having meeting, cause for some reason they take ALL of their employees into a meeting at once. There have been times where I've needed immediate help and no one is there to take the call because they're "in a meeting learning about new features." Leave at least one person to answer calls please. Train your employees in waves.

Our Agency Loves CTM

Pros

The Call Logs are easy to navigate and have all the info I need to make marketing decisions. Setting up a new number is very fast and easy.

Cons

I would like the reports to integrate with Google Data Studio or other large reporting tools. We use one that can see call volume by tracking source but the reports aren't as detailed as what we can see in CTM. This type of integration would allow us to customize reports and improve the design.

Excellent Software

We’re always happy with Call tracking metrics. The service is great and they keep you informed of anything you need to know too.

Pros

The software is easy to use and the stats and reporting is great.

Cons

Can take a bit of getting used to the Config set up but once learnt, it’s easy enough. Support is excellent if you need to use them.

Most comprehensive call tracking software available.

really great. Support is always there to walk you through fixing issues right on the phone.

Pros

full featured, but you only pay for what you use!

Cons

all those features makes it a bit more complex to set up and diagnose issues.

stand out support and functionality

Pros

I've used CTM for 5 years. I tried CallRail and have worked with CallSource. I've found CTM to be the easiest to implement and use. They also have more features and integrations that have given my agency the ability to provide detailed reports to my clients.

Cons

We had some challenges getting Google Data Studio synced the way we wanted it, but we were not using just the general template they provided, and [SENSITIVE CONTENT HIDDEN] on their support team was awesome about helping us connect those last dots that we couldn't figure out on our own.

CTM - A Good Monitor System

Pros

Call Tracking metric system is a tool that we use in the clinic to measure or track the referral sources that we have. We also use it as a campaign tool for marketing. This software app has so much potential, I know there is lots of function but in our clinic, this is where were at.

Cons

It took me a while to figure the functions. A tutorial is available outside the program.

Simple tracking, lacking features

It works but doesn't fully get the job done. We have switched most of our sites to other providers.

Pros

It was very easy to set up CTM on a website. There's nothing that's rocket science here. It's a call tracking tool. The email reports are very nice.

Cons

It doesn't have as many robust integrations as CallRail, and the interface is a bit clunky. There have been a lot of issues with Google Analytics and Google Ads after using CTM.

CallTrackingMetrics Benefits

I am able to show business owners call activity and likely conversios that helps me prove Return on Investment to current advertisers so that they will renew their campaign. Plus I can show this to prospective advertisers to show potential return on investment and to be able to close the sales as a result.

Pros

I can track the call activity from print, digital, social media ads. I can listen to the calls and identify the appointments or likely sales.

Cons

Not sure, but would like to have an app on my iPhone available so I can reference it on in the field when I don't have my laptop..

CTM is The best in the industry

We use CTM for measuring results for our company's marketing efforts as well as our clients. We've been using CTM for 8+ years. When installed on websites, it loads much more quickly than other competing tracking tools. This is important for us because website load times are vital in maximizing our search engine optimization efforts and ensuring our websites are meeting Google's ranking factors.

Pros

Ease of use, quick load times when installed on websites, good customer support

Cons

None. CTM does everything we need it to do and more. Thats why we've continued to use it for 8+ years.

Best and easiest call tracking tool ever

CTM was an easy decision and the support we have received for onboarding and minor issues have been superb.

Pros

The support I have received, when needed, has been first rate and super friendly. CTM itself gives my clients the information they need to respond to calls quickly when they are out in the field and the data easily integrates into other 3rd party software for our PPC reports and conversion tracking.

Cons

I know there should always be some cons for a product, but we really do not have any.

Best Cal Followup

It has be a cost effective necessity for our advertising budget

Pros

This software gives us the ability to track our marketing and follow up with calls that we might have missed after hours. We like that we can regionally track where the calls are coming from so that we can optimize our budget.

Cons

It was a little tricky to set up cut once customer support walked us trough the problems we havent needed to tough things since

Intuitive Product. Great Customer Service.

Pros

CTM is intuitive and even if you hit a snag on set-up or use, customer service is one call away. They are always responsive to your issue and will go the extra mile if needed to resolve the issue or help. They also follow-up to ensure everything is still going well with the issue/update. CTM works great for our clients, and its great to know the Customer Service is there to support us when we need it. Thank you.

Cons

At this point, I don't have a con, it's more understanding the software. Sometimes we do not know how to set it up to meet our meets but once Customer Support assists, it makes sense!

Great Software

Our overall experience is very good with call tracking metrics. We use it daily and it makes our company better!

Pros

It helps us keep track of all of our sales people and what metrics they are hitting. It also allows us to be able to coach them and help them improve.

Cons

We like everything about call tracking metrics. It was easy to implement and use.

Goodbye physical phone! Hello soft phone!

Pros

I can access it from anywhere, my home computer, my smartphone and it records all my calls so when I'm driving I can gather customer info and call them back after putting their info in my CRM.

Cons

It's highly customizable so that means it can be quite complicated in it's settings. But that's just a natural cause of it being very customizable, you have to invest some time to understand it.

Call Tracking Metrics is great

My overall experience has been awesome.

Pros

Call Tracking Metrics allows you to record and keep a list of all the calls come in. It's great for my team to keep up to date on all of the calls that we may have missed. The data about each caller is extremely useful.

Cons

I don't enjoy having to verify myself through a text received, but at least the option is given to keep me logged in for 30 days.

One of the best

Pros

Call Tracking Metrics has amazing reporting dashboards and is extremely customizable, yet super user-friendly.

Cons

Nothing. If we've run into any issues specific to our use-case, CTM has been very helpful in either creating a custom solution or providing us with steps to implement a specific feature.

Way more than just call tracking

Pros

We first started using their platform because just needed to track the number of incoming calls for our marketing campaigns. It was good value for that function and works great....and then does about a million other things. I'm not about to pretend I have a handle on all the thing you can do with this platform. I wish I had found them before adopting our current SMS texting platform. It's contact management and voice integration works so much better and for less money than half a dozen enterprise platforms I tried. The contact management side of the platform is more robust than any standalone texting or phone platform I tried. The tagging and triggers built in to the platform, along with email integration make this a potential replacement for CRM in some applications. Talk to their sales team and take the free trial. You get to try all the features. There are so many reasons to use this product.

Cons

I can only give it 3 stars for ease of use and ease of deployment because it does soooo much. No fault to the platform, its robust and powerful with lots of features and lots of options. With all the features to toggle on or off and adjust there are lots of options. Don't worry though... you get personalized support from an assigned support rep. A real person you can reach out to for help.

Easily Review Lead Quality

Pros

CTM's tracking numbers are invaluable for maintaining a high level of confidence in the phone leads our clients receive. Performing QA is much easier now, even for introductory level accounts.

Cons

A higher level of accuracy for number swapping would be nice :)

Excellent support

Pros

I work with several call management platforms. CTM has by far the best support team of any of them.

Cons

The reporting and reports is not as clean and robust as others. Additional focus on speech analytics and analysis would be helpful.

Excellent Integration

Excellent and would definitely recommend

Pros

I really like the fact integration with any source is seamless. Super easy to connect with Google Ads, Analytics, Bing Ads, LinkedIn, etc.

Cons

Sometimes numbers used tend to bring robot calls or telemarketing calls

Call tracking you can setup in minutes

Pros

Call Tracking Metrics makes it really easy to get started with call tracking. The setup process is very straightforward and I can usually get my clients all setup in less than an hour (depends on how many lines they want to track). I think the call log is easy to scan and you can filter results by date, source, etc. which makes it easy to see which sources are providing the most value. You can tie the account into Google Analytics and push conversion data which makes reporting a lot easier than manually counting the calls.

Cons

Setting up lead tracking with Google Analytics could be a little simpler.

Good call tracking software

Pros

We enjoy that all of our departments that speak with clients on a daily basis can use this and have calls recorded to protect our staff!

Cons

No cons that I can think of at the moment.

All your call tracking information in one place.

Pros

What I like best about this software is that all tracking numbers are recorded so you can listen and replay for educational/training purposes.

Cons

Some of the reporting is not too user-friendly. Difficult to filter information when looking for specific type of callers.

Great Product

it has been above average

Pros

It has a simple UI and very easy to use

Cons

The backend and amount of tutorial/walkthrough is limited

Excellent customer service

Amazing experience, I am using them track my marketting campaign for past 3 years. Works great.

Pros

I love form reactor helps us to convert more clients.

Cons

Nothing really. I love everything about CTM.

Great system to track your business

Pros

Provide instant recording video and track all calls

Cons

So far we only use the features we need, we haven’t got the time to explore more.

Best Software For Your Company

Pros

It's super easy to use and your able to monitor all calls and text that come in and out.

Cons

There's nothing I like least about this software.

I use CTM for one of my larger clients. The ability to have HIPPA compliant CTM is amazing.

Call recording and tracking, conversion optimization.

Pros

The HIPPA Compliant call tracking, along with the security that comes along with it really helps with one of my larger clients so that we can show them the value of their advertising.

Cons

This is just a little picky, but this software isn't super easy to figure out how to use. The support is really good though about helping you out.

Great Software, Never Had a Problem

Pros

The ease of setting up the integrations and how quickly you can get things up and running

Cons

I don't love the new Google Ads direct integration. I still prefer the old intergration through Google Analytics because I know that it will work and I can trust it.

Most Calls Are Hang Ups and Robo Calls

Pros

The interface is easy to use and reports are helpful.

Cons

With the exception of one high-volume number, the large majority of calls to dozens of other numbers are hang-ups or robocalls. We are paying for dead air. They charge extra for spam protection, which other vendors do not.

Great CallTracking Service For Agencies

Pros

Non-Expensive, Detailed Reporting and Clear Call Recordings

Cons

Hard to Navigate Initially, but Easy Once You Get Used to It.

Really simple call tracking solution

Brilliant service from the team, very simple to install and the reporting is excellent.

Pros

This is by far the simplest call tracking solution that we have used for clients, excellent for giving visibility on campaign performance for lead generation.

Cons

Nothing, excellent service at a brilliant price.

Help track where your customers are coming from and where to place marketing dollars

Great tool if you have guests calling.

Pros

This software helped us identify where our guests were calling from. In turn, we would place the dollars in that region of the state. Also, we could track this back to revenue comparing to where we spent marketing $

Cons

I don't have a lot of complaints regarding this software except for integration into other software which I know can be a big task to accomplish.

Started Off with Them but Found Better

I loved the fact that it allows us to track important marketing channels, listen to calls clearly and call out from the numbers as well.

Pros

CallTrackingMetrics's dashboard is pretty easy to use which was made it appealing at first sight.

Cons

The least that I liked about the software was pricing.