OptifiNow is a modular Sales Automation platform that streamlines the day to day activities of sales professionals. By offering the system on a modular basis, clients can adapt the solution to meet their specific needs. The system is a fit for mid-size and enterprise sales organizations.
The OptifiNow platform includes solutions for lead management, sales process automation, web content management, marketing collateral management, social publishing, social collaboration and business intelligence. All of these can be used independently or as a solution suite, and are available both in a standalone or Salesforce.com environment.
The system allows members of the sales team to keep in touch with prospects via email, direct mail, SMS, print, and social channels. Businesses can also create templates and personalized marketing collateral, allowing them to maintain their brand’s messaging throughout the sales process.