# Best Marketing Software - 2026 Reviews & Pricing

> Find the best Marketing Software for your organization. Compare top Marketing Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/category/4630-marketing

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# Best Marketing Software of 2026

Updated June 10, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide

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539 results

### Compare Products

Showing 1 - 25 of 539 products

#### Company Size

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-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

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### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell mo...[Read more about Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

**4.2**

([523 reviews](https://www.softwareadvice.com/crm/thryv-profile/reviews/))

**11**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+56 more

+55 more

+54 more

Thryv's Best Rated Features

4.94Booking Management

See All

Thryv's Worst Rated Features

3.0Landing Pages/Web Forms

See All

[Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lea...[Read more about Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/)

**4.6**

([33 reviews](https://www.softwareadvice.com/email-marketing/net-results-profile/#reviews))

**8**

recommendations

Free trial

Free version

Integrations

Integrations

Slack

Salesforce Sales Cloud

+33 more

+32 more

+31 more

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4**

([3007 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/))

**7**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+125 more

+124 more

+123 more

Wrike's Best Rated Features

5.0Percent-Complete Tracking

See All

Wrike's Worst Rated Features

3.38Client Portal

See All

[emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/)

The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an ...[Read more about emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/)

**4.7**

([51 reviews](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

WordPress

+12 more

+11 more

+10 more

emfluence Marketing Platform's Best Rated Features

4.67Marketing Automation

See All

emfluence Marketing Platform's Worst Rated Features

4.67Marketing Automation

See All

[EZ Texting](https://www.softwareadvice.com/sms-survey/ez-texting-profile/)

EZ Texting is an SMS marketing software designed for businesses to send mass text messages and MMS messages to their audiences. ...[Read more about EZ Texting](https://www.softwareadvice.com/sms-survey/ez-texting-profile/)

**4.5**

([273 reviews](https://www.softwareadvice.com/sms-survey/ez-texting-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Trello

Mailchimp

+14 more

+13 more

+12 more

EZ Texting's Best Rated Features

4.80Mass Texting

See All

EZ Texting's Worst Rated Features

3.71Third-Party Integrations

See All

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

**4.5**

([6233 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+202 more

+201 more

+200 more

HubSpot Marketing Hub's Best Rated Features

4.79Keyword Research Tools

See All

HubSpot Marketing Hub's Worst Rated Features

3.75Drag & Drop

See All

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

**4.2**

([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Shopify

+6 more

+5 more

+4 more

Salesforce Marketing Cloud's Best Rated Features

4.86CRM

See All

Salesforce Marketing Cloud's Worst Rated Features

3.38Dynamic Content

See All

[Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/)

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesse...[Read more about Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/)

**4.5**

([243 reviews](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/))

**2**

recommendations

Free trial

Free version

Integrations

Integrations

Microsoft 365

Gmail

+5 more

+4 more

+3 more

Claritysoft CRM's Best Rated Features

4.80Client Management

See All

Claritysoft CRM's Worst Rated Features

2.67Marketing Automation

See All

[LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/)

LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with lea...[Read more about LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/)

**4.1**

([36 reviews](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/))

**2**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+207 more

+206 more

+205 more

[Avochato](https://www.softwareadvice.com/mobile-marketing/avochato-profile/)

Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review manage...[Read more about Avochato](https://www.softwareadvice.com/mobile-marketing/avochato-profile/)

**4.7**

([135 reviews](https://www.softwareadvice.com/mobile-marketing/avochato-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Slack

Salesforce Sales Cloud

+9 more

+8 more

+7 more

[Gather](https://www.softwareadvice.com/product/104580-Gather/)

Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions...[Read more about Gather](https://www.softwareadvice.com/product/104580-Gather/)

**4.8**

([19 reviews](https://www.softwareadvice.com/product/104580-Gather/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Eventbrite

HubSpot CRM

+5 more

+4 more

+3 more

[Measured](https://www.softwareadvice.com/bi/measured-profile/)

Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to ...[Read more about Measured](https://www.softwareadvice.com/bi/measured-profile/)

**5.0**

([10 reviews](https://www.softwareadvice.com/bi/measured-profile/#reviews))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Meta for Business

Snapchat for Business

+4 more

+3 more

+2 more

[LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive out...[Read more about LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

**4.3**

([167 reviews](https://www.softwareadvice.com/crm/leadsquared-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

WordPress

+20 more

+19 more

+18 more

LeadSquared's Best Rated Features

5.0Lead Distribution

See All

LeadSquared's Worst Rated Features

3.36Reporting & Statistics

See All

[Publer](https://www.softwareadvice.com/marketing/publer-profile/)

Publer is a social media management software designed to help businesses manage content across Facebook, Instagram, TikTok, Twit...[Read more about Publer](https://www.softwareadvice.com/marketing/publer-profile/)

**4.8**

([935 reviews](https://www.softwareadvice.com/marketing/publer-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Canva

Instagram

+1 more

+0 more

+0 more

Publer's Best Rated Features

4.87Post Scheduling

See All

Publer's Worst Rated Features

3.88Tagging

See All

[ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/)

ContactPigeon is a customer engagement platform designed for retailers and ecommerce businesses. The platform helps brands perso...[Read more about ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/)

**5.0**

([286 reviews](https://www.softwareadvice.com/product/449834-ContactPigeon/reviews/))

Free trial

Free version

Integrations

Integrations

Shopify

Zapier

+7 more

+6 more

+5 more

ContactPigeon's Best Rated Features

5.0Event Triggered Actions

See All

ContactPigeon's Worst Rated Features

4.83Data Import/Export

See All

[AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze orga...[Read more about AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

**4.9**

([330 reviews](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Google Search Console

+1 more

+0 more

+0 more

AccuRanker's Best Rated Features

4.97Keyword Tracking

See All

AccuRanker's Worst Rated Features

4.25Audit Management

See All

[Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/)

Conte.ai is a web-based solution that handle the whole process of managing social media accounts for companies of all sizes and ...[Read more about Conte.ai](https://www.softwareadvice.com/marketing/postoplan-profile/)

**4.8**

([403 reviews](https://www.softwareadvice.com/marketing/postoplan-profile/reviews/))

Free trial

Free version

Conte.ai's Best Rated Features

5.0Publish Scheduling

See All

Conte.ai's Worst Rated Features

4.60Video Support

See All

[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence fro...[Read more about Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

**4.7**

([3426 reviews](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zoho CRM

Instagram

+5 more

+4 more

+3 more

Zoho Social's Best Rated Features

4.83Contact Database

See All

Zoho Social's Worst Rated Features

4.0Campaign Scheduling

See All

[Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/)

Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and emai...[Read more about Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/)

**4.7**

([836 reviews](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Mailchimp

WordPress

+69 more

+68 more

+67 more

Omnisend's Best Rated Features

5.0Email Management

See All

Omnisend's Worst Rated Features

3.772-Way Messaging

See All

[MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)

MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 year...[Read more about MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)

**4.7**

([2273 reviews](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+93 more

+92 more

+91 more

MailerLite's Best Rated Features

4.92API

See All

MailerLite's Worst Rated Features

3.67CRM

See All

[Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/)

Missinglettr is a marketing platform designed to help businesses automatically create micro-content from blogs and post it acros...[Read more about Missinglettr](https://www.softwareadvice.com/url-shortener/missinglettr-profile/)

**4.8**

([267 reviews](https://www.softwareadvice.com/url-shortener/missinglettr-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Bitly

PixelMe

+1 more

+0 more

+0 more

Missinglettr's Best Rated Features

4.71Automated Publishing

See All

Missinglettr's Worst Rated Features

4.0Reporting/Analytics

See All

[Textline](https://www.softwareadvice.com/sms-marketing/textline-profile/)

Textline is a cloud-based text messaging solution, which enables businesses to connect with clients using phone numbers. Custome...[Read more about Textline](https://www.softwareadvice.com/sms-marketing/textline-profile/)

**4.9**

([168 reviews](https://www.softwareadvice.com/sms-marketing/textline-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Shopify

+18 more

+17 more

+16 more

Textline's Best Rated Features

5.0Appointment Management

See All

Textline's Worst Rated Features

4.33Reporting/Analytics

See All

[Renderforest](https://www.softwareadvice.com/video-making/renderforest-profile/)

Renderforest is the all-in-one AI platform for video, branding, and web design. With Renderforest, you can create pro-quality vi...[Read more about Renderforest](https://www.softwareadvice.com/video-making/renderforest-profile/)

**4.8**

([407 reviews](https://www.softwareadvice.com/video-making/renderforest-profile/reviews/))

Free trial

Free version

Renderforest's Best Rated Features

4.88Media Library

See All

Renderforest's Worst Rated Features

3.78Text to Video

See All

[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaig...[Read more about Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

**4.6**

([3467 reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/))

Free trial

Free version

Integrations

Integrations

PayPal

WordPress

+52 more

+51 more

+50 more

Brevo's Best Rated Features

4.88Real-Time Analytics

See All

Brevo's Worst Rated Features

3.82Availability Management

See All

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key featur...[Read more about NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

**4.9**

([203 reviews](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/))

Free trial

Free version

Integrations

Integrations

PayPal

Mailchimp

+30 more

+29 more

+28 more

NiceJob's Best Rated Features

5.0Sentiment Analysis

See All

NiceJob's Worst Rated Features

4.31Interaction Tracking

See All

1

[2](https://www.softwareadvice.com/category/4630-marketing/?page=2)[3](https://www.softwareadvice.com/category/4630-marketing/?page=3)[4](https://www.softwareadvice.com/category/4630-marketing/?page=4)[5](https://www.softwareadvice.com/category/4630-marketing/?page=5)

...

[22](https://www.softwareadvice.com/category/4630-marketing/?page=22)

## Popular Comparisons

[

Brevo vs Mailchimp

](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[

monday.com vs Asana

](https://www.softwareadvice.com/project-management/asana-profile/vs/monday-com/)[

Marketing 360 vs Wix

](https://www.softwareadvice.com/marketing/marketing-360-profile/vs/wix/)[

MailerLite vs HubSpot Marketing Hub

](https://www.softwareadvice.com/compare/100595-mailerlite/vs/119437-HubSpot-Marketing/)[

Zoho Social vs Hootsuite

](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/zoho-social/)[

Dynamics 365 vs Pipedrive

](https://www.softwareadvice.com/compare/106335-Dynamics-365/vs/321306-pipedrive/)[

ActiveCampaign vs Constant Contact

](https://www.softwareadvice.com/crm/activecampaign-profile/vs/constant-contact/)

The marketing technology landscape is growing and diversifying. As more consumers go online to look for information and research products, more marketers are focusing on digital strategies. Over the years, new categories of marketing software have emerged to support this shift.

Today, there are a plethora of software options to help marketers manage and optimize digital campaigns. In fact, some experts [estimate](http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/) the greater marketing technology landscape now has close to 2,000 vendors across nearly 50 categories. If you’re new to marketing software, this breadth of options can feel daunting.

This guide will help you understand your many options and make an informed purchase decision. Here’s what we’ll cover:

(#what is)

[A Comparison of Top Marketing Solutions](#AComparisonofTopMarketingSolutions)

[Common Features of Marketing Software?](#CommonFeaturesofMarketingSoftware)

[What Type of Buyer Are You?](#WhatTypeofBuyerAreYou)

[Key Considerations](#KeyConsiderations)

## What Is Marketing Software?

In general, marketing software helps organizations perform the following functions:

-   Attract new customers and visitors 
    
-   Turn customers into leads that can be nurtured through the sales funnel
    
-   Deliver marketing and promotional materials (e.g., via email marketing, social media, etc.)
    
-   Surface insights about customers to improve marketing efforts
    
-   Automate time-consuming, repetitive manual tasks
    

_Reporting dashboard screenshot in Pardot_

While some products are sold as “best-of-breed” systems (i.e., they offer a single marketing application), others are sold as “marketing clouds” or “integrated suites” (they house multiple marketing applications all in one place).

Whether a business should choose a suite or a best-of-breed solution depends on the range of functionality needed. **Marketing suites are generally more expensive, but allow users to do more** without having to integrate products from multiple vendors.

**Best-of-breed solutions tend to be more affordable, and are best for companies that want to focus more heavily on specific applications**—or that want to build their own suite of marketing tools.

## A Comparison of Top Marketing Solutions

There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more:

**Top Act-On Comparisons**

**Top AWeber Comparisons**

**Top Constant Contact Comparisons**

Act-On vs. HubSpot [Act-On vs. Marketo](https://www.softwareadvice.com/marketing/act-on-profile/vs/marketo/) [Act-On vs. Pardot](https://www.softwareadvice.com/marketing/act-on-profile/vs/pardot/)

[AWeber vs. Constant Contact](https://www.softwareadvice.com/marketing/aweber-profile/vs/constant-contact/) [AWeber vs. MailChimp](https://www.softwareadvice.com/marketing/aweber-profile/vs/mailchimp/)

[AWeber vs. Constant Contact](https://www.softwareadvice.com/marketing/aweber-profile/vs/constant-contact/)

**Top Oracle CX Marketing Comparisons**

**Top HubSpot Comparisons**

**Top MailChimp Comparisons**

Oracle CX Marketing vs Pardot

Act-On vs. Hubspot

[AWeber vs. MailChimp](https://www.softwareadvice.com/marketing/aweber-profile/vs/mailchimp/)

**Top Marketo Comparisons**

**Top Pardot Comparisons**

[Act-On vs. Marketo](https://www.softwareadvice.com/marketing/act-on-profile/vs/marketo/)

[Act-On vs. Pardot](https://www.softwareadvice.com/marketing/act-on-profile/vs/pardot/) Oracle CX Marketing vs Pardot

## Common Features of Marketing Software

Below is a list of common types of marketing applications that may be available either on their own, or bundled as part of a marketing suite:

[Marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/)

Used for developing, [executing and tracking marketing campaigns](https://www.softwareadvice.com/marketing/campaign-management-comparison/). Automates workflows, tracks prospect behavior and qualifies leads.

[Lead generation](https://www.softwareadvice.com/marketing/lead-generation-comparison/)

Automates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles.

[Lead management](https://www.softwareadvice.com/marketing/lead-management-comparison/)

Automates the movement and tracking of leads through the life cycle from acquisition to conversion.

[Email marketing](https://www.softwareadvice.com/email-marketing/)

Used to create, send and track email campaigns and autoresponders.

[Social media management](https://www.softwareadvice.com/marketing/social-media-comparison/)

Provides the means for users to create, launch and administer social campaigns and promotions. Manages creative assets on social media platforms.

[Social media monitoring](https://www.softwareadvice.com/marketing/social-media-comparison/)

Identifies words used in association with brands, and locates where on social media platforms these conversations are occurring.

[Social media analytics](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/)

Measures campaign performance and impact, and tracks a brand’s share of voice across social channels to determine how effective social media efforts are.

[Mobile marketing](https://www.softwareadvice.com/sms-marketing/)

Handles the routing, management and delivery of SMS messages.

[Marketing resource management](https://www.softwareadvice.com/marketing/mrm-comparison/)

Manages marketing projects, digital assets, workflows, budgets and approval processes across teams, departments or agencies.

[Marketing analytics](https://www.softwareadvice.com/marketing/analytics-tools-comparison/)

Measures marketing activities across multiple online and offline channels to get a view of those channels’ return on investment (ROI).

[Content marketing](https://www.softwareadvice.com/marketing/content-comparison/)

Helps manage the distribution of content across the Web. Creates, deploys, manages and stores content on Web pages.

**Search marketing**

Helps businesses generate traffic by providing information or advice to improve marketing content so it’s optimized for search engines.

## What Type of Buyer Are You?

Before making a purchase, companies should evaluate their marketing strategies to determine how to choose software that supports overall business objectives.

**Outbound marketing.**

Outbound marketing is when a marketer contacts prospects, hoping for engagement. Tactics can include advertising on search engines, paying website publishers to post your ads or sending emails to lists of leads. Businesses that primarily want to reach out to customers in these ways should **look for applications that offer email and/or mobile marketing functionality**. Most [marketing automation platforms](https://www.softwareadvice.com/marketing/automation-comparison/) include outbound email marketing capabilities. You could also consider [lead generation](https://www.softwareadvice.com/marketing/lead-generation-comparison/) and [lead management](https://www.softwareadvice.com/marketing/lead-management-comparison/) solutions.

**Inbound marketing.**

Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, **inbound** [marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/)**, content marketing or search marketing applications**.

**Social media marketing.**

If you use (or plan to use) social media channels to connect with customers, consider applications that monitor social media conversations, track the results of social media marketing activities and allow you to measure the results of these campaigns. **While social media marketing functionality is sometimes included in marketing automation platforms, many vendors also offer this as a best-of-breed solution.**

**Planning and measurement focus.**

Marketers that want to measure the ROI of marketing projects should look for software that provides detailed analytics. While this functionality is often included in other types of marketing software, you may want to consider the in-depth reporting tools offered by **best-of-breed marketing analytics and social media analytics software**. Additionally, businesses that need help planning and executing marketing campaigns can consider [marketing resource management software](https://www.softwareadvice.com/marketing/mrm-comparison/).

It's important to note that marketing functionality can also be incorporated into suites outside of the typical marketing software industry. For example, leading event management software often includes some element of marketing, such as tools for creating customizable websites, email marketing and push messaging campaigns. These are described in more detail [here](https://www.softwareadvice.com/event-management/).

## Key Considerations

To further narrow things down, here are two key factors to keep in mind as you evaluate marketing products:

**Prioritize the applications you use most often**

Avoid purchasing systems with bells and whistles that don’t support your business processes. However, do **consider any applications, features and functionality that you will need in the future**, even if you’re not quite ready to use them today.

**Make sure your new system supports necessary integrations.**

When comparing options, you’ll want to know whether—and how well—a given marketing system will synchronize with your existing data and tools. For example, you may want to **consider marketing software that offers** [native CRM integration](https://www.softwareadvice.com/crm/). If you plan to access the system while on the go (via mobile phones or tablets), **consider a system with a native mobile app**. If you’re building your own marketing technology stack, be sure to **check that the systems you combine will work together seamlessly**. You may also want to look for vendors that offer integration support and services.