AppsFlyer

RATING:

4.3

(49)

About AppsFlyer

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identif...

AppsFlyer Pricing

Contact AppsFlyer for pricing details.

Free trial: 

Available

Free version: 

Available

Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
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AppsFlyer Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for AppsFlyer

1 - 5 of 49 Reviews

User Profile

Armand

Verified reviewer

Computer Software, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

4

Reviewed April 2024

A complete and fiable MMP

PROS

- ease of use - Good attribution window parameters - easy set up

CONS

The turnaround time for customer service

Reason for choosing AppsFlyer

I had already used Appsflyer in the past

Paula

Music, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed April 2024

Easy setup with different partners, bad customer experience

PROS

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

CONS

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed March 2018

Started measure and track my app campaigns quickly

PROS

Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

CONS

If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Brigitte

Financial Services, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2024

Low cost and great documentation

Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

PROS

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

CONS

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

lior

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed May 2024

Experience with an agency access

PROS

It is very convenient and intuitive - which makes work flow smoothly

CONS

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...