Opticks

RATING:

4.7

(17)

About Opticks

Opticks is a leading invalid traffic detection software that offers advanced solutions for marketers. With Opticks, you can prevent fraudulent traffic, improve your conversion rates, and maximize your return on ad spend. The software provides unprecedented visibility of traffic quality and performance, enabling you to make informed decisions based on valid data collected across all your advertising channels. Opticks helps you to understand which campaigns are bringing in revenue and which ones are not, making sense of your advertising analytics. The software features independent and reliable detection of invalid traffic, real-time prevention of invalid traffic to protect your ad spend and the integrity of your data, and customizable reports. With Opticks, you can take...

Opticks Pricing

Free trial for 14 days. Get custom quotes by contacting Opticks.

Free trial: 

Available

Free version: 

Not Available

Opticks dashboard

Opticks Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Opticks

1 - 5 of 17 Reviews

User Profile

Kamran

Verified reviewer

Online Media, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2020

Great tool for easy and clear analysis

Fraud evaluation criteria is not transparent but this is because of obvious reason for preventing scammers from adapting to them. So it will take time to start to trust to the results you get without seeing backend of the process but after many reports on target I got no issue with that

PROS

Easy to use Clear results to analyze sources Reliable, didn't have any report which was unproved later Great reports Friendly interface Speed

CONS

I would like even more granular detail on why a particular traffic source is marked as fraudulent

Johannes

Online Media, 51-200 employees

Used monthly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

StayFriends/Lebensfreunde Review

PROS

The Product helps our Dating-Platform to be safer to use and saving money. As well as our highly professional Success Manager which is able to solve all the issues we were facing and the fast communication

CONS

We were still facing with some positives but they are within a acceptable low percentage

Reason for choosing Opticks

The price was good amount above our Budget. As well we didnt have the possibility to test the product itself. We were just able to test the Scam detection.

Javier

Education Management, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

Easy to use and very useful tool for day-to-day use.

Nice. From the beginning of the project we have been able to use the tool effectively and it is bringing us improvements in results.

PROS

What I like the most is the part of blocking IPs, because it avoids us to keep spending money on low quality traffic.

CONS

Not having time enough to use it in a wider way

Filippo

Online Media, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2020

Money well invested

In our business model traffic quality is a long term key. At first introduce into a business a tool like this could cost you time and effort, it's normal. In our case after a while results started flowing in and in a medium term we managed to save, or better said, not waste about 10% of our incoming traffic costs.

PROS

Easy tech implementation, easy to use dashboard.

CONS

For our business model the dashboard set up was very fragmented. This means we had to take a lot of time to setup.

Tejas

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2020

Amazingly pro-active and customizable tool

Been a pleasure working with the team and keep recommending it to partners!

PROS

- The way they keep optimizing and learning on the new hacks and cracks. - The amazing customer support. - The amount of customization and detailing that they have on the tool. - It's pro active click block - not conversion postback blocking!

CONS

A small percent of the genuine traffic gets blocked too - part of the risk i guess.

Reason for choosing Opticks

a couple of them - most were sadly blocking postbacks and flagging and charging on the traffic volume!