BEAM

Monigle designed BEAM (Brand Engagement and Asset Management) to align with the role of the modern brand manager. In today’s omnichannel, multi-touchpoint environment, the brand governance model of compliance and control is broken. Leaders need more than a static PDF brand book to sustain brand work. Brand governance now is about providing freedom within a framework and the tools employees need to be successful. Our research shows 70% of rebrands fail after 18 months due to lack of engagement after launch. With an understanding of how a brand center connects to other components of brand governance, we aim to future proof and protect the investment as your brand evolves. BEAM is a cloud-based brand engagement and digital asset management (DAM) ecosystem. The platfor...