Bloomreach

RATING:

4.8

(48)

About Bloomreach

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true personalization— finally. Bloomreach focuses on the foundational elements of the commerce experience by putting core elements under the same roof, helping teams align and focus on today’s most important commerce goal: delighting and retaining the customer. Transformative commerce is fueled by personalization — content and products put in front of the right customer, at the right time. Bloomreach enables that level of personalization by combining the power of unified customer and product data with the speed and scale of A...

Bloomreach Pricing

Contact Bloomreach for pricing information.

Free trial: 

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Single Customer View

Bloomreach Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Bloomreach

1 - 5 of 44 Reviews

User Profile

Sławomir

Verified reviewer

Retail, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Great platform for demanding users

I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

PROS

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

CONS

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Rebecca

Retail, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2023

Bloomreach has been a great tool in getting us improving our system

I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

PROS

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

CONS

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Reason for choosing Bloomreach

The people on the call were personable and we enjoyed viewing all the possibilities through Bloomreach.

Reasons for switching to Bloomreach

We became too big for them

Lluc

Entertainment, 5,001-10,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Bloomreach use

It's a great tool, and it has a lot of potential, but at the current state and for the needs of my company is quite difficult to implement personalized content for independent native apps.

PROS

-The responsiveness of the webapp. It works well and it's quite fast. -Pretty straightforward, bugs are quite uncommon. -The ammount of tools that has integrated, it's quite complete an a very powerful tool. -The snapshot preview for emails!!! -The documentation is quite good, almost perfect.

CONS

-Jinja used in bloomreach is not the full version and Bloomreach lacks a little bit explaining properly all the features available. It would be nice to have all the functionality from jinja. -Initiatives are sometimes a bit hard to deal with when it comes to dependencies and so. Sometimes moving an asset or weblayer to a different initiative can cause all the items with a dependency to be moved without a very clear message that it's going to happen.

Jan

Telecommunications, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

1

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2023

Great, better and the worst...

Amazing, complicated and unfortunatelly very often frustrating

PROS

Amazing tool with many different features... imposible to pick only few.

CONS

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Reason for choosing Bloomreach

My client did

Masud

Leisure, Travel & Tourism, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2024

Best Solution For Email Marketing Campaigns

PROS

I like the email and campaign management features It makes marketing automation easy It helps in designing and implementing email marketing campaigns Bloomreach is effortless to manage and use

CONS

Bloomreach has quite handled well and no serious issues.