--- title: "BrightEdge Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of BrightEdge. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if BrightEdge is a good fit for you!" source_url: "https://www.softwareadvice.com/cms/brightedge-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [BrightEdge](https://www.softwareadvice.com/cms/brightedge-profile/) / BrightEdge Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/cms/brightedge-profile/) Reviews # BrightEdge User Reviews ## Reviews summary - Overall rating: 4.1/5 - Total reviews: 45 ### Secondary ratings - Ease of use: 3.5/5 - Customer support: 4.0/5 - Value for money: 3.2/5 - Functionality: 4.0/5 ### Rating distribution - 5 stars: 20 reviews (44%) - 4 stars: 16 reviews (36%) - 3 stars: 5 reviews (11%) - 2 stars: 3 reviews (7%) - 1 star: 1 reviews (2%) ### Most mentioned pros - The software was fantastic, but the price point was extremely high - especially when we are able to get many of the some features at a much lower price. - This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. ### Most mentioned cons - Did not provide what was promised, despite an enormous annual subscription fee (esp relative to competitors like Ahrefs). - The second con is customer support. ## BrightEdge customer reviews Showing reviews 1-25 of 45 (page 1). ### Loving the SEO Capabilities So Far - Overall rating: 5/5 - Reviewer: Daniel B. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons #### Cons - Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there --- ### Great software; High price - Overall rating: 5/5 - Reviewer: Jill J. - Verified reviewer: Yes - Industry: Packaging and Containers - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered The customer service was top notch. The software was fantastic, but the price point was extremely high - especially when we are able to get many of the some features at a much lower price. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc. #### Cons For our industry there was little competitive research, keyword suggestions, etc. #### Reasons for choosing BrightEdge Functionality and responsiveness --- ### Almost as clunky and poorly built as it is expensive. - Overall rating: 2/5 - Reviewer: Ivy P. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros - It has a robust set of features - if they all worked correctly- Autopilot is in theory, a fantastic feature. - Opportunity forecasting would have been great, but due to the number of bugs it has, it was unusable- Data Cube, site auditing tools, content marketing tools are good, but not better than what SEMrush, Ahrefs, Moz, etc. have at a fraction of the cost #### Cons - At over $55,000/year, the only key features it has over SEMRush, Moz, and Ahrefs ended up not working at all. We were locked into a full year and still use SEMRush and Ahrefs. Waste of money!- How clunky and slow everything is. Power users hate the UI and it takes twice as long to use any of their core features- Lack of QA. - Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it --- ### Loved This Tool and My Clients Couldn't Live Without It - Overall rating: 5/5 - Reviewer: Dana G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Software quality was superb. Data visualization was second to none, easy to "tell a story" with the data output from this product. #### Cons Sometimes had data outages where previous month's ranking data was not available until the 8th or 10th of the following month. Also load times for certain data sets could be slow or delayed. --- ### All in one SEO Tool from BrightEdge - Overall rating: 5/5 - Reviewer: Mert D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered I used BrightEdge for a long time drive my marketing strategy, understand my performance metrics and SEO management. There are social media signals that you can use or drive your strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros BrightEdge gives important data and marketing analysis to understand your performance metrics. You can define KPI's and try to understand their performance with BrightEdge. Keyword tracking helps you analyze your performance and it's outputs. #### Cons BrightEdge has wonderful dashboard to understand your performance metrics. They should add more dashboard or pre-dashboards to understand your performance metrics. It might be helpful to report your customer with those dashboards. --- ### Overkill for small/medium companies - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We got zero returns. Instead, we partnered with an SEO consultant and ended up undoing much of the work we did with BrightEdge and have since seen results quickly. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Page groups. This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy. #### Cons First and foremost - recommendations are not worthwhile. You put it lots of legwork for it to tell you what basic SEO would. It is not a magic bullet, but is sold as such. We were turned over to three separate CSRs in our time. --- ### BrightEdge Content = Industrialized SEO - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise. #### Cons At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool! --- ### Great Platform for those new to SEO - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users. #### Cons Platform can be slow at times, especially when re-crawling for site audit or content recommendations. --- ### Great for reporting, good for analysis and research - Overall rating: 5/5 - Reviewer: Sean T. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and was entered into a raffle as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros How it can scale across multiple domains within one account, which is helpful for a company with multiple sites, #### Cons Concept of keyword groups and page groups is high maintenance if you need a lot of them. Would prefer to be able to tag keywords and pages instead. --- ### Great UX and easy to use, but pricey - Overall rating: 4/5 - Reviewer: Frederico C. - Verified reviewer: Yes - Industry: Retail - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The overall interface and how easy it was to use. The customer service team and the account manager, always trying to support your work with the platform. #### Cons The cost and how you still end up needing another tool if you want to perform complete tech audits. --- ### Great SEO tool - Overall rating: 5/5 - Reviewer: Christina D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Recommendations are great and they keep adding more features constantly #### Cons Sometimes integrations with analytics are off --- ### Excellent tool if learned and utilized well - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 501-1000 employees - Product usage: Used monthly for more than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is an excellent SEO tool in the market, the features are plenty and needs to be exploited if one really is actively working on improving search ranking. Customer support team and tech support is great, they answer your queries patiently. I liked datacube and opportunity forcasting a lot. #### Cons Since the tool has many features it may very well happen that you wont be using is 100% it capability. We couldn't use much at all consistently. There is definitely learning curve for this tool --- ### Great value enterprise SEO software - Overall rating: 4/5 - Reviewer: Ruth C. - Verified reviewer: Yes - Product usage: Used weekly for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros As someone who has been working in SEO for the past 8 years I love that that this tool consolidates a lot of the key features and functions I need to do my job into one tool. The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO . I also like the user interface and ability to create custom dashboards for clients. #### Cons Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay. However I found the training material pretty useful. --- ### Great Software, Easy to Use - Overall rating: 5/5 - Reviewer: Michael R. - Product usage: Used weekly for less than 12 months - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and was entered into a raffle as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities. #### Cons During my time using the system, I haven't cone across any cons to note. Perhaps better use or understanding of content funnels --- ### Brightedge makes SEO research easier - Overall rating: 4/5 - Reviewer: Katrina K. - Verified reviewer: Yes - Product usage: Used monthly for less than 12 months - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and was entered into a raffle as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros The interface helps non-expert SEO users find relevant data and improve the quality of their metadata #### Cons It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively. --- ### A lot of improvement is needed - Overall rating: 2/5 - Reviewer: Chiara G. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros Honestly I struggle to find something I like, maybe the dashboards? It's easy to implement, very easy #### Cons I don't like this tool at all, it's not intuitive at all, the ui is not user-friendly, the tool has a lot of functionality but they're mainly scattered all over. US is always the main country which makes new functionalities not available for the rest of the world --- ### Overpriced compared to its competitors - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think BrightEdge is best suited for large companies with large SEO teams and big budgets. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Functionality: 4/5 #### Pros The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great. #### Cons It's too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot. --- ### Excellent tool for SEO. Has all the functionality one could need. - Overall rating: 4/5 - Reviewer: Stephanie E. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that. #### Cons Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen. --- ### Average Enterprise SEO Tool - Overall rating: 4/5 - Reviewer: Ian K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view. #### Cons The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble. --- ### Robust Offerings But Complicated - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use BrightEdge because one of my SEO clients uses the tool, and while we report and track keywords in BrightEdge because we are asked to by the client , I much prefer SEMrush for everyday research. I will say that BrightEdge support is top notch. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros BrightEdge's trending tool is more effective than Google Trends research—it has some great month-over-month data and the visualization of those changes is easier to view and assess. #### Cons An essential component of any SEO tool is keyword research, and BrightEdge is quite complicated. Once you understand the tool, it's very effective and more powerful than other tools in many ways. But for the ordinary user, SEMrush is far easier to understand. Everything in BrightEdge seems to take an extra step compared to Moz or SEMrush or Ahrefs. Again, you can also dig very deep, but that is beyond what many need from an SEO tool. --- ### Super great keyword reporting - Overall rating: 5/5 - Reviewer: Evangeline S. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to track keywords and monitor their performance and gain insight into trending keyword ideas #### Cons The dashboard can be cluttered and the data reported in data cube can be different than the keyword reporting tool which can be confusing --- ### A waste of money and a waste of time. - Overall rating: 2/5 - Reviewer: Joseph J. - Verified reviewer: Yes - Industry: Environmental Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Not good. Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros Not much honestly. It did provide good insight into a few pages returning 404 errors through. #### Cons The implementation team did not seem to really know what was going on. The sales process made the implementation seem like a breeze. We were also lead to believe that the tool was a lot more intelligent than it turns out. It has taken us over 3 months just to get things set up and have seen no value. The support ends up being workarounds instead of legitimate solutions. Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry. #### Reasons for choosing BrightEdge We were led to believe in the sales process that the software had intelligence and functionality beyond reality. --- ### Definitely not worth enterprise spend! - Overall rating: 3/5 - Reviewer: Cole R. - Verified reviewer: Yes - Industry: Consumer Electronics - Product usage: Used daily for more than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations. #### Cons I really liked the quick answer reporting that the tool did when that feature first came out. I found though that it was massively inaccurate. I also found that to be the case with a lot of their ranking reports. They don't even offer robust local ranking reports(true local maps ranking). --- ### Highly recommend: Keyword Research and Tracking - Overall rating: 5/5 - Reviewer: Tiana G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great! The Team Leads are so helpful to educate our SEO team and build useful reports. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We have been using Brightedge for a number of clients for keyword research and tracking. It is easy to use and customize to each client's business goals. Using the dashboards, keyword groups and page groups give clients an easy view to their performance without digging into the weeds. #### Cons I think the backlink analysis tool could do a better job tracking new backlinks. Right now you have to ask Support to trigger a backfill. --- ### Every SEO should use BrightEdge for enterprise tracking - Overall rating: 4/5 - Reviewer: Nick S. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros BrightEdge is an amazing enterprise solution with the best user support I've ever encountered. I love the platform and as well and the continuous feature improvements. I started using this primarily as a rank tracker but it does so much more. This tool ensures I'm always working on something meaningful. #### Cons Some of the data could be streamlined and made easier to find. A few of the tools in the suite have a high learning curve, but once you figure them out they can be super powerful. ## More reviews [Next reviews](https://www.softwareadvice.com/cms/brightedge-profile/reviews/?page=2) --- BrightEdge Reviews, Pros and Cons - 2026 Software Advice