Marcom Portal

RATING:

4.0

(84)

About Marcom Portal

Marcom Portal is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users to create custom marketing collateral from different places. The solution is suited to organizations in industry verticals like healthcare and hospitality, retail and wholesale, automation and manufacturing, technology and software, education and financial services. MarcomCentral Enterprise provides users a single portal to enable uploading and sharing of brand assets with internal and external teams. The solution offers various functionalities, such as integrations for CRM, email marketing, business intelligence, ERP, list vendors and shipping solutions. Mar...
Event management

Marcom Portal Reviews

Overall Rating

4.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

3.5

Customer Support

4

Value for money

4

Functionality

3.5

Most Helpful Reviews for Marcom Portal

1 - 5 of 84 Reviews

Jason

Printing, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

2

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed October 2019

Great Software. Less than great support

MarcomCentral has an incredible product they offer that is very complex. Some of these complexities go a little beyond what the basic user may understand, which can seem to make an easy task or simple template become tedious. While customization can be made with JavaScript knowledge, MarcomCentral very much limits the customizations possible, even with JavaScript. However, MarcomCentral has one of the better variable data Admin tools available as it offers a wide variety of field types, options and the ability to easily make changes.

PROS

MarcomCentral makes it easy to create basic static product and variable products for users to create. Many settings are self explanatory and the Support Team at MarcomCentral controls a majority of the main settings before implementation.

CONS

MarcomCentral Support controls a lot of the main settings. The support team is almost impossible to reach with emergencies and do not support JavaScript in templates, however they do provide a wizard to help create rules they do not support. Outside of MarcomCentral, there is a JavaScript related forum, but articles are very difficult to filter through and it seems the employees that help out with this do not get paid to do so, so it is completed in off hours.

Randi

501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2016

MarcomCentral review for Capterra

We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.

PROS

This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.

CONS

The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.

Vendor Response

Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.

Replied June 2016

Jodie

Used free trial

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

2

CUSTOMER SUPPORT

3

Reviewed July 2015

Front end experience is good, back end experience is clunky

I am the second person from Trimble Geospatial to work with the portal. There are about 4 Trimble divisions using MCC as individual portals. I started with the portal just over a year ago and had to come up to speed with it pretty quickly. I have managed to add a lot of content for our clients. In order to do this though I have experienced a lot of teething problems with the admin templates/limitations/customer service at times. I totally appreciate the customer service issues have been addressed now. I do struggle with the complete process as it is quite involved and we seem to push the limitations of the software quite a bit. Especially as I am now in the process of creating language versions and need the portal to support chinese/cyrillic fonts...as a start! There are two outstanding requests I have at the moment which I feel are quite important for flexibility. 1. I attended the MCC conference in San Diego, and met Douglas Cogan. Lovely guy...and we got chatting about the limitations of the graphics boxes, how it would be great if we could have angled ones instead of just a rectangle. I followed that when I got back to the office and sent him an email in March...have not heard from him since then. 2. Print file impositions. We have many documents that are 4-page / 8-page / 16-page or more, and currently the configurations only allow for single page bleed and crop. We think this is a very important "Fix" rather than an "Enhancement" of your portal. It is extremely important that a client can download a document...take it to his local vendor...and it is already in printer spread layout...for ease of printing, deadlines, and also cost for them. Unfortunately the portal as it is now...they can only download single pages with bleed and crops. So you can imagine if they have an 8 or 16 page brochure to take to a print vendor it would mean quite a cost for them to manipulate to printers spreads. Apart from that...I actually enjoy seeing the end results when the materials go live and I have had really good feedback from our clients that they now have marketing literature that they can customize and they are using the site :) regards Jodie

Vendor Response

Thank you for your feedback. We will most definitely take that into consideration.

Replied February 2016

Faye

Building Materials, 5,001-10,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed December 2019

Marcom Review

I think there is lot that I don't know and while our support team has helped us be successful, their support is more reactive than proactive in assisting me. I would like them to tell me what could be done up front rather than waiting for me to ask since I'm so new to the software.

PROS

I think there is a lot of potential for the software but I'm still trying to clean up the products and understand how to set up the various product types.

CONS

The admin portal is slow. I'm still learning how to create efficiencies of the portal but it appears that there are several things that have to be done manually and can't be done in bulk operations. The KnowledgeCenter articles are written for someone who is very familiar with the software rather than novice users (which I consider myself to be).

Reason for choosing Marcom Portal

We could be vendor agnostic with MarCom Central (i.e. didn't have to be tied to a specific printing or fulfillment vendor).

Zach

Hospital & Health Care, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed October 2016

Marcom review

We have had nothing but great experiences with Marcom. This technology has helped us remove production time from the marketing department and allowing us to work on other projects instead. This self-serve tool has allowed our users to utilize the functionality at its fullest. The only issue we have come across is within the Business Intelligence system, which has had some hiccups that haven't allowed us to pull precise reporting. We have not been able to produce reports that can support the complete utilization. We believe once these are corrected we will have everything we need from Marcom and it's system. However, overall this system has been excellent for our company and has been accepted by the majority of our users.

PROS

The customization capabilities overall.

CONS

The low functionality of the rich text editor

Vendor Response

Zach, Thank you so much for your positive review. We will work closely with Birst to get these hiccups resolved for your integration, and we are so pleased to hear that the tool overall has been helping you and your company. Thanks again! The MarcomCentral Team

Replied October 2016