MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.



7 Reviews of MarketMuse

Overall rating

4.86 / 5 stars

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Showing 1 - 7 of 7 reviews

January 2019

Tyler from Clearlink

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

3 of 5

January 2019

So easy a non-SEO can use it

MarketMuse is an extremely easy software to use for people who are relatively new to SEO keyword research. You won't get super in-depth results, but you'll get a good idea of keywords to start out with in your pursuit for Google ranking.

Pros

If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need. You'll get search volumes for different keywords, competition levels, and how many keywords you should use. It doesn't replace a fully-fledged SEO, but it's enough to get started with optimizing written content.

Cons

Don't believe everything MarketMuse tells you about keywords. Sometimes you'll get keyword recommendations that don't make any sense for what you're writing about. For example, I was writing a piece about streaming the channel FOX, and I got keyword recommendations about actual foxes.

November 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

4 of 5

November 2018

Takes the Guesswork out of Creating Content that Will Serve You Well

Pros

It's easy to use. It gives you insight on how to imrpove your content so you can really be the best in your niche.

Cons

The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can.

October 2018

Jay from Digital Strike

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Fantastic Tool For Content Marketing

If you're on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.

Pros

It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.

Cons

At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I've been kicking myself for waiting so long.

September 2018

Brian from Adapt Marketing Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

MarketMuse is for serious Content Strategists

The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.

Pros

Time saver
Knowledge development
Process oriented UX

Cons

At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.

September 2018

Tyson from Self Employed

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

Great for Optimizing Current Content for Organic Rankings

I like it and would recommend it to anyone looking for an on-page optimization tool for SEO and a writing tool for understanding topics and themes to write about.

Pros

MarketMuse is easy to use.
Love how it gives an optimization score--easy for upper level management to read.

Cons

I wish it wasn't so expensive to analyze an entire site

July 2018

Jason from Factory Publishing Company

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2018

Radically changed how we research, plan, and create content. And it's amazing.

Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.

Pros

The depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.

Cons

It's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.

July 2018

Joe from AgencySparks

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2018

Great tool to help rank better from an SEO perspective

We are now ranking much better in search results because of leveraging MarketMuse.

Pros

Love the ease of use in helping guide our content decisions to ensure we rank well. It is easy to see what keywords would improve our rankings as compared to competitors.

Cons

I wish there were a keyword research tool to guide our paid search efforts. We love MarketMuse and want to find other ways to leverage its strengths.