MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.
MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.
MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.
Jason from Factory Publishing Company
Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.
The depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.
It's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.
Joe from AgencySparks
We are now ranking much better in search results because of leveraging MarketMuse.
Love the ease of use in helping guide our content decisions to ensure we rank well. It is easy to see what keywords would improve our rankings as compared to competitors.
I wish there were a keyword research tool to guide our paid search efforts. We love MarketMuse and want to find other ways to leverage its strengths.