MarketMuse software


3 reviews(5.0/5)
3 reviews(5.0/5)

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.

Supported Operating System(s):
Web browser (OS agnostic)

3 Reviews of MarketMuse

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  • Tyson from Self Employed

    Number of employees: 1 employee

    September 2018

    Great for Optimizing Current Content for Organic Rankings

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I like it and would recommend it to anyone looking for an on-page optimization tool for SEO and a writing tool for understanding topics and themes to write about.

    Pros

    MarketMuse is easy to use.
    Love how it gives an optimization score--easy for upper level management to read.

    Cons

    I wish it wasn't so expensive to analyze an entire site

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jason from Factory Publishing Company

    July 2018

    Radically changed how we research, plan, and create content. And it's amazing.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.

    Pros

    The depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.

    Cons

    It's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Joe from AgencySparks

    July 2018

    Great tool to help rank better from an SEO perspective

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We are now ranking much better in search results because of leveraging MarketMuse.

    Pros

    Love the ease of use in helping guide our content decisions to ensure we rank well. It is easy to see what keywords would improve our rankings as compared to competitors.

    Cons

    I wish there were a keyword research tool to guide our paid search efforts. We love MarketMuse and want to find other ways to leverage its strengths.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
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